|By Business Wire||
|February 4, 2014 08:01 AM EST||
Apple CEO Tim Cook gave the payments industry the small piece of affirmation that it has been waiting for during last week’s earnings call. The company seems primed to enter the mobile payments arena. With hundreds of millions of credit and debit cards on file, and the earned trust of merchants and consumers, Apple has an advantage over other companies vying for mobile payments leadership. To date, Apple has been a large part of the reason that near field communication (NFC) technology has not taken off, hindering options for mobile payments success; finally, this may change.
Jon Squire, CEO of CARDFREE, is available to discuss this competitive landscape, and how Apple could become a prominent player in mobile payments. Squire suspects that Apple will have to move beyond current systems and existing payment rails to begin driving revenue from mobile payments.
|Squire is the founder of CARDFREE, a provider of integrated commerce solutions for large merchants. He launched the company in November, 2012 and won business from three of the top 50 QSRs in its first year of business. Clients include Taco Bell, Sonic Drive-In and Checkers/Rally’s.|
|The company’s end-to-end commerce solution includes a proprietary, next generation stored value solution that enables merchants to drive down interchange fees by influencing tender preference.|
|To schedule an interview with or receive a written article from Squire, contact Heather Sugg at 813.374.6362.|
From the team that deployed the two largest mobile commerce initiatives in the U.S., CARDFREE offers merchants a one-stop solution to mobilize and enhance the customer experience for maximum ROI. Sharing a track record of bringing innovative solutions to market, our team has a unique 360-degree perspective coming from large merchants, mobile, financial services and payments.
CARDFREE offers complete, integrated solutions for merchants from mobile and online through POS. Our award-winning platform provides end-to end capabilities to engage customers via merchant-branded interfaces such as mGifts, messaging, offers, loyalty, payments, order ahead and social media integration. CARDFREE is headquartered in San Francisco and has been recognized as a "Fierce 15" company by Fierce Wireless.
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