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Agile Computing Authors: David Dodd, Brian Daleiden, Dana Gardner, Pat Romanski, Harry Trott

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Make Snyder's of Hanover® Pretzels a Part of Your Big Game Spread

Instagram contest encourages fans to snap pics of their game day food and drinks

HANOVER, Pa., Jan. 31, 2014 /PRNewswire/ -- Football fans across the nation will tune in on Sunday for one of the biggest sporting events of the year. To add flavor to the Big Game festivities, Snyder's of Hanover is serving recipe ideas, pairing suggestions, samples and an Instagram contest.

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As friends and family gather to watch the game and commercials, they know food and beverage options are an important part of the action. Snyder's of Hanover products are a perfect option when entertaining and serving guests.

  • Cook 'Em Up – Pretzels are a great addition to a variety of dishes, including crusted chicken tenders, loaded potato skins or even cookies! Crumble them on a macaroni and cheese casserole for a deliciously flavorful and crunchy topping.
  • Take a DipSnyder's of Hanover Pretzel Spoonz, Snaps and Sticks are all great options for serving alongside any type of dip or spread. For a new twist on dessert, consider serving dipping pretzels with a sweet side, such as Brownie Batter Dip.
  • Team Up – Pretzels are the perfect pair for another game day tradition — cold beer! Keep the beer on ice and be sure to serve up a variety of Snyder's of Hanover pretzels in a bowl for guests to easily grab by the handful throughout the game. Offer Flavored Pretzel Pieces, such as Hot Buffalo Wing, as well as traditional Sourdough Hards.

Snyder's of Hanover is taking the enjoyment of the Big Game a step further by encouraging fans and followers to snap a photo of their Big Game Spread that includes pretzels. Consumers who snap and tag pics uploaded to Instagram with #BigGameSpread and @Snyders_Hanover will be entered for a chance to win a year's supply of pretzels. The Instagram photos will also be displayed on the Snyder's of Hanover Facebook page.

"Everyone in the country is getting in on the fun this weekend, and we want to be a part of the excitement," said Bob Gould, Marketing Manager for Snyder's of Hanover. "We are looking forward to seeing how our consumers enjoy our products on this huge snacking occasion."

In addition to snacking and sharing, Snyder's of Hanover will also be participating in the 13th Annual Celebrity Football Game and Ultimate Sports Challenge. Samples of Snyder's of Hanover products will be served during two prime events leading up to the game. Both events are hosted by Sports Profiles, and celebrity attendees will include Hip Hop singer Nelly and NFL star alum Doug Flutie, in addition to more than 20 other celebrities and athletes.

For more game day recipe ideas, visit the Snyder's of Hanover website or Pinterest page.

About Snyder's of Hanover
For more than 100 years, Americans have enjoyed Snyder's of Hanover pretzels. Snyder's of Hanover pretzels and other snacks are available in a wide variety of flavors, sizes and shapes, including traditional hard pretzels, flavored pretzel pieces, sticks, rods, nibblers and even gluten-free options. For more information, visit Or find Snyder's of Hanover on Facebook, Twitter or Pinterest.

About Snyder's-Lance
Snyder's-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Pretzel Crisps®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, EatSmart Naturals®, O-Ke-Doke® and Grande® brand names along with a number of private label and third party brands. LNCE-G

SOURCE Snyder's of Hanover

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