Welcome!

Agile Computing Authors: Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White, Andy Thurai

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Agile Computing, @DXWorldExpo, SDN Journal

@CloudExpo: Article

Everything-as-a-Service Demands New Approach to Accounts Receivables

Today’s increasing service complexity is best handled by an integrated complete solution for monetization

When we first built our MetraNet billing platform our customers (large enterprises and service providers) generally offered services that were clearly defined in terms of character and scope, with fairly stable setup charges, usage charges, and periodic recurring charges. Back then, with some exceptions, it was normal to issue regular periodic invoices that consolidated all of those charges. The invoice would then trigger an entry in the service provider's Accounts Receivable (AR) ledger. That in turn, again with a few exceptions, would constitute the point at which Revenue Recognition would take place. The few exceptions (for example, an invoice for a payment in advance for a service set-up charge) would be handled by adding a matching journal entry in Deferred (or unearned) Revenue until such time as the services had been delivered. The adjustment could be handled automatically (triggered by a flag from order management or billing) or manually.

Things have moved on from there and the metadata driven character of MetraNet has enabled MetraNet to support new requirements fluidly and easily. A few years ago, we developed a capability to handle the increasingly more complex requirements of services-related AR. In discussions with customers on AR, it is becoming clear that the additional power and flexibility delivered by our approach to AR will no longer be an exceptional need - it will be an everyday requirement for most service providers.

I have written a lot recently about "Everything as a Service" (XaaS) and the closely linked concept of the "Internet of Things." These labels are helpful in crystallizing in our minds what has been going on for some time. We are observing changes on multiple fronts. Products and devices increasingly become tools for the delivery of services. Services can be delivered by Agents that interact with other Agents to deliver more complex service bundles, or strip out service components to recombine them with other components to create new services. It's conceivable that Cloud Service Brokers will evolve into brokerage networks, collecting and representing services for adaptation and resell in a way that compensates multiple contributors along the value chain. At the same time services providers have to do all this while continuing to operate, and be seen to operate, within the regulatory rules.

Periodic invoices just seem so slow for this kind of environment!

As invoicing becomes more flexible and more complex, the way we handle Accounts Receivables needs to keep up. MetraTech's AR solution (MetraARTM) abstracts accounting securely from the dynamic business modeling of the billing system and enables solid and auditable integration with our customers' accounting systems.

What is special about MetraTech's metadata-driven approach? For one thing, it provides a flexible and pragmatic way around the all-or-nothing choice usually available with traditional systems. The traditional approach forces a choice between Invoice Accounting and Line Item Accounting. Invoice Accounting doesn't provide sufficient granularity when reselling supplier services, selling or re-selling regulated services, or in any case where different parts of the invoice have varying contractual or legal demands for prioritization. On the other hand, Line Item Accounting becomes completely unwieldy and difficult to scale when used on enterprise accounts or for any high-volume, event-based service.

Within MetraAR we have built on our innovative patent-pending "Demand for Payment" (DfP) technology. This enables a service provider to select the most appropriate level of granularity for managing receivables. Rather than being forced into an all-or-nothing choice, a service provider can segment different components of the invoice into separate DfPs without having to go down to the line item detail. For example, perhaps you are reselling cloud services from different vendors. One vendor has a net 30-day contract with you and the other a net 45. You would want to distribute payment against the receivables associated with the Net 30 supplier, but you don't want to track the hundreds or thousands of line items that wound up on your channel partner's wholesale invoice. Instead you can group all the charges into a single Demand for Payment and manage that group as one entity.

It doesn't stop there. Each Demand for Payment can be further split as needed to handle partial payments, payments on account, disputes, and any other events that affect receivables. A single customer payment can be apportioned across multiple DfPs in whatever way is required.

The MetraNet billing platform already provides a complete and flexible system for handling subscriptions to the most complex accounts. With the added MetraAR functionality, we provide even more scope for handling those "exceptional" needs that are rapidly becoming normal everyday business. It is now even easier to set up custom payment plans, reassign and consolidate debt, and manage external debt. The use of DfPs enables Aging to be managed more accurately, with a range of aging algorithms that ensure that priority is given to the right accounts for collection and follow-up.

Our customers realize that today's increasing service complexity is best handled by an integrated complete solution for monetization, rather than a fragmented approach using separate point products. At the same time, the solution needs to work smoothly with financial accounting systems. The latest evolution of MetraNet with MetraAR does all this, and does so in a way that enables the service provider to introduce more complexity only where complexity is really needed, and to keep things simple where simple is the smarter way.

More Stories By Esmeralda Swartz

Esmeralda Swartz is VP, Marketing Enterprise and Cloud, BUSS. She has spent 15 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market. Esmeralda was CMO of MetraTech, now part of Ericsson. At MetraTech, Esmeralda was responsible for go-to-market strategy and execution for enterprise and SaaS products, product management, business development and partner programs. Prior to MetraTech, Esmeralda was co-founder, Vice President of Marketing and Business Development at Lightwolf Technologies, a big data management startup. She was previously co-founder and Senior Vice President of Marketing and Business Development of Soapstone Networks, a developer of resource and service control software, now part of Extreme Networks.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Chris Matthieu is the President & CEO of Computes, inc. He brings 30 years of experience in development and launches of disruptive technologies to create new market opportunities as well as enhance enterprise product portfolios with emerging technologies. His most recent venture was Octoblu, a cross-protocol Internet of Things (IoT) mesh network platform, acquired by Citrix. Prior to co-founding Octoblu, Chris was founder of Nodester, an open-source Node.JS PaaS which was acquired by AppFog and ...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace.
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.