"ABC and NBC and pop culture phenomena like YouTube and MySpace are relying on Adobe technologies to reach new audiences," said Shantanu Narayen (pictured), president and COO at Adobe, as it was announced that the company had won a Technical and Engineering Emmy Award from the National Academy of Television Arts and Sciences for its Flash Video technology, in recognition of the software's pivotal role in bringing television content to the Internet.

"Winning this Emmy is deserved recognition for our engineering teams and Adobe’s continued commitment to innovation in dynamic media," Narayen continued, before adding:

"ABC and NBC and pop culture phenomena like YouTube and MySpace are relying on Adobe technologies to reach new audiences. Winning this Emmy is deserved recognition for our engineering teams and Adobe’s continued commitment to innovation in dynamic media.”

TV shows like Lost, Desperate Housewives, Grey's Anatomy and Friday Night Lights are all being delivered online thanks to Flash Video, the technology that also powers the video capabilities of social networking sites such as YouTube and MySpace.

The award for Streaming Media Architecture & Components was announced today by the National Academy of Television and will be formally delivered to Adobe at a ceremony held during the CES trade show, January 2007 in Las Vegas.

The Technology & Engineering Emmy Awards honor achievements in two areas: Science Engineering & Technology for Broadcast Television, which includes broadcast, cable and satellite distribution and Broadband and Personal Television encompassing interactive television, gaming technology, the Internet, cell phone, private networks, and personal media players. A blue ribbon panel of industry professionals reviews and recommends technologies and potential awardees.

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