|By Matthew Lobas||
|January 26, 2014 07:00 PM EST||
Just over a year since its launch, independent print-and-digital quarterly journal The Aviation Historian (TAH) reports first-time renewal rates an encouraging ten per cent higher than anticipated.
"We were expecting about 65 per cent of print subscribers to come back to us when renewing for the first time", says Managing Editor Mick Oakey, "which is in line with specialist-magazine averages we've seen over many years' experience in the industry. But we're actually doing much better than that.
"Our first round of renewal-notices went out with our Issue No 4, and those renewals closed at 76·23 per cent, while our Issue 5 renewals are currently running at 76·92 per cent with six weeks to go."
First-time renewals are always lower than subsequent repeat renewals, because they weed out the readers who find that the publication is not for them, and also the people who have received one-off subscriptions as a Christmas or birthday present but do not want to subscribe in their own right.
"We are hoping for repeat-renewal rates of well over 80 per cent," says Mick, "and our goal is 90 per cent — but we mustn't run before we can walk. Our first repeat renewals won't happen until July".
Describing itself as providing "aviation history for connoisseurs", TAH is a 132-page compact-format journal similar in size and feel to National Geographic. It is run and staffed by a four-person partnership, and currently outsources only printing and website services. It is not sold through the newstrade ("far too expensive and wasteful for a very specialist title such as ours", say Mick), but relies on its website for 95 per cent of print sales. The remaining sales are through non-traditional outlets such as specialist aviation book-dealers, aircraft museums and pop-ups. Digital-edition sales are handled by Pocketmags.com.
TAH remains guarded about its total circulation figures — from a standing start at launch in October 2012, and with less than £1,000 spent on promotion so far, readership is around the 1,000 mark and growing every quarter. "In a very specialised niche-within-a-niche such as ours, we can reach a lot of potential subscribers through aviation clubs and associations and via social media", says Mick. "Other than paying to create a premium-quality product in terms of content and print, we are keeping costs and overheads to an absolute minimum, preferring to grow the business organically."
The high renewal rates are being achieved without the benefit of direct-debit print subscription payments — "We're not big enough to make DD viable yet, so it's all still done through putting paper renewal-slips in issues, plus minimal reminder e-mails and letters", says Mick. "We are taking a very traditional, personal, cottage-industry approach to our operations and customer service, but we have a global outlook and the flexibility to shift our main focus between print and digital depending on market developments".
- Ends -
About The Aviation Historian:
1. Worldwide circulation split is approx 75 per cent UK, 25 per cent overseas, with the Eurozone being the single biggest overseas market.
2. Co-founders Mick Oakey and Nick Stroud previously worked for many years on IPC Media's award-winning Aeroplane magazine, as Editor and Deputy Editor respectively.
3. TAH is based in London and West Sussex.
4. A UK annual print subscription (4 issues) is priced at £44 inc p&p.
5. TAH's website is at www.theaviationhistorian.com.
For more information please contact:
E: [email protected]
T: 07572 237737
Distributed by http://www.pressat.co.uk/
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Dec. 24, 2014 04:00 PM EST Reads: 1,700
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 24, 2014 02:00 PM EST Reads: 2,810
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
Dec. 24, 2014 02:00 PM EST Reads: 2,599
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Dec. 24, 2014 01:45 PM EST Reads: 1,939
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Dec. 24, 2014 01:00 PM EST Reads: 1,909
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Dec. 24, 2014 12:30 PM EST Reads: 1,754
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
Dec. 24, 2014 12:30 PM EST Reads: 1,917
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Dec. 24, 2014 12:00 PM EST Reads: 2,117
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
Dec. 24, 2014 12:00 PM EST Reads: 2,066
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Dec. 24, 2014 11:45 AM EST Reads: 2,198
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Dec. 24, 2014 11:30 AM EST Reads: 1,593
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Dec. 24, 2014 11:00 AM EST Reads: 1,686
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Dec. 24, 2014 11:00 AM EST Reads: 2,026
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Dec. 24, 2014 11:00 AM EST Reads: 1,979
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Dec. 24, 2014 10:45 AM EST Reads: 2,234
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Dec. 24, 2014 10:45 AM EST Reads: 1,811
Dec. 24, 2014 08:00 AM EST Reads: 7,067
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Dec. 24, 2014 07:15 AM EST Reads: 2,136
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Dec. 24, 2014 05:30 AM EST Reads: 2,075
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines...
Dec. 24, 2014 04:00 AM EST Reads: 2,160