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Agile Computing Authors: Jayaram Krishnaswamy, Liz McMillan, Pat Romanski, Tim Fujita-Yuhas, Elizabeth White

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500,000 People Sign Up to Noddle!!

LEEDS, UNITED KINGDOM -- (Marketwired) -- 01/27/14 -- Noddle, the free-for-life credit reporting service is pleased to announce reaching over 500,000 sign-ups.

Provided by Callcredit Information Group, Noddle offers consumers unlimited online access to their credit report in minutes with no fees or complicated cancellation process. Since its launch in April 2012, consumers who've signed up to the Noddle service have saved a total of (i)GBP 60m a year in subscriptions fees on similar services offered by competitors.

Consumer finances remain stretched due to the continued rise in the costs of living and the festive season which has put further strain on consumers,(ii) with a third confessing that they were going to use credit to fund Christmas, with one in ten expecting to be paying back any credit well into 2014.

By checking their credit reports on a regular basis, consumers can take more control of their finances, knowing exactly where they have taken out credit, how much they owe and ensuring that no-one has or is using their identity to fraudulently apply for credit in their name.

Over the last 12 months Noddle has seen a 50% increase in those customers checking their credit reports using a mobile device and as such now offers a mobile optimised site for those customers who wish to view their credit report on the go.

Tom Ilube, Founder of Noddle commented, "To reach half a million sign-ups is a real milestone for Noddle and demonstrates that more people are realising the importance of checking their credit report.

"January is the time of year when we all make resolutions for the year ahead and after the expense of Christmas; many are starting the year worried about their finances. A large number of consumers have taken out additional credit in order to fund the festive period which means having to cut back on essentials such as food and heating throughout the year in order to keep their heads above water.

"Checking your credit report on a regular basis is a great way to get your finances in order, putting you in control of your spending."

About Noddle

Noddle is a free service from credit reference agency Callcredit which offers people access to their monthly credit reports for free for life. There are no restrictions on the number of times a customer can view their credit report. "Go use your credit rating".

(i) This figure is based on the average annual cost across the main monthly subscription services available

(ii) The research for Noddle was carried out online by Opinion Matters between 26/11/2013 and 28/11/2013 amongst a panel resulting in 1,471 respondents. All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. Opinion Matters is registered with the Information Commissioner's Office and is fully compliant with the Data Protection Act (1998).

About Callcredit Information Group

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

In a first for UK consumers, Callcredit launched Noddle (, a service that offers people free access to their personal monthly credit reports for life.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products to assess a customer's credit risk and affordability and its experts in collections and recoveries provide tailored debt recovery and tracing tools. The company's market analysis and network planning function helps organisations develop profitable retail networks, and its tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

Callcredit Information Group
Duncan Bowker
PR Manager
0113 388 4300 or Mobile: 07557 263 660
[email protected]

Callcredit Information Group
Lucy Smith
Press Officer
0113 388 4300 or Mobile: 0786 739 5104
[email protected]

Callcredit Information Group
Amy Bhavra
PR Officer
0113 388 4300 or Mobile: 0755 716 2990
[email protected]

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