Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, Sematext Blog, Carmen Gonzalez, ManageEngine IT Matters

News Feed Item

Simmons Introduces the Future of Sleep with Innovative ComforPedic iQ™

- Company unveiling new, groundbreaking specialty, luxury products to the category -

ATLANTA, Jan. 26, 2014 /PRNewswire/ -- This January Market, Simmons Bedding Company ("Simmons") reinvents the mattress industry with the introduction of a revolutionary new product line: the smart, self-adjusting ComforPedic iQ™.

(Photo - http://photos.prnewswire.com/prnh/20140126/CL52716 )

ComforPedic iQ is the only mattress to use patented, clinically tested Smart Response™ Technology, a self-calibrating technology that naturally responds and continuously adapts to the body – without motors, buttons, plugs or electronics.[1]

"ComforPedic iQ is a true industry game changer. This product gives consumers an unparalleled level of highly personalized support without asking them to lift a finger," says Jeff Willard, Executive Vice President of Marketing at Simmons. "But the real genius of the ComforPedic iQ Sleep System is in the transformational sleep it provides consumers. Who wouldn't want to fall asleep faster and get better quality sleep every single night?"   

In a Temple University School of Medicine study measuring sleep quality of 20 participants, researchers compared the participants' sleep on their relatively new current mattresses to their sleep on a ComforPedic iQ™ sleep system. On average, when sleeping on a ComforPedic iQ sleep system, the participants:

  • Fell asleep faster
  • Spent less time lying awake
  • Experienced increased REM sleep

"This is a revolutionary product, one that has the ability to truly change people's lives," says Scott Smalling, Chief of Specialty Innovations and Founder of ComforPedic. "As seen in these results, ComforPedic iQ is quite literally improving the way people sleep, giving them a natural, permanent solution to their sleep problems."

Because of its unique design, ComforPedic iQ is the first and only mattress endorsed by Dr. Andrew Weil, a world-renowned pioneer and leader in the field of integrative medicine.[2] Dr. Weil, the Founder and Director of the Arizona Center for Integrative Medicine at the University of Arizona Health Sciences Center, is a long-time proponent of the importance of sleep. His website contains over 700 pieces of original content on sleep, and a number of his books and publications offer his perspective on optimum health including sleep. With five consecutive New York Times #1 bestsellers, over 10 million books in print, over 2.8 million monthly site visits and two Time Magazine covers, Dr. Weil is the global authority for advice on leading a healthy lifestyle that takes into account mind, body and spirit.

Says Dr. Weil on his endorsement of ComforPedic iQ: "I am a long-time proponent of the importance of getting enough good-quality sleep and always emphasize its impact on overall health.  For those who have struggled with sleep issues, choosing the right mattress is an important step towards getting quality rest. ComforPedic iQ is the first and only mattress I have ever endorsed, because I believe the Smart Response technology provides a practical and effective sleep solution."

Simmons will launch a wide scale, multimedia advertising campaign for ComforPedic iQ in Spring 2014. ComforPedic iQ ads will run on national network and cable television, supplemented by a robust digital campaign via web, social and mobile.

Luxury Meets Technology™ in Simmons' All New Beautyrest Black® Line
This January, Simmons debuts a new twelve-mattress offering to its high-end Beautyrest Black brand. The new Beautyrest Black line pairs the signature high-quality, luxurious fabrics customers have come to expect with unparalleled, state-of-the-art technology. With this "techno-luxe" approach, Beautyrest Black introduces a new standard of modern luxury to the high-end bedding category.

"The redesigned Beautyrest Black line will combine the best of Simmons' two expertise: elegant design and technological prowess. With this "techno-luxe" approach, we are bringing Beautyrest Black – and the bedding industry as a whole – into the era of modern luxury," says Rolf Sannes, Vice President of Beautyrest Brand Management.

The full offering features line-exclusive technologies – both improved brand staples and never-before-seen innovations. Powerful innovation and luxury collide in the new Micro Diamond™ Infused AirCool® Memory Foam. This exclusive foam leverages its diamond particles' conductive properties to effectively move heat away from the body. This technology – often used by tech companies to disperse heat from powerful electronic devices – will make its industry debut in the top seven models of the Beautyrest Black line. These models contain up to 1,000 carats of diamond particles in each queen mattress. 

Simmons will launch a wide scale, multimedia advertising campaign for Beautyrest Black in Spring 2014. Like ComforPedic iQ, the Beautyrest Black campaign includes national network and cable advertising, as well as a web, social and mobile-focused digital campaign. The overall campaign will stem from the line's unique ability to marry luxury and technology and challenge consumers to "Dream in Black."

New Beautyrest® Recharge® Hybrid Next Evolution of Simmons' Legendary Hybrid Tradition

Since Simmons' introduction of the industry's first hybrid mattress with the NXG line in 2008, the category's technology and consumer demand have grown exponentially. This Market, Simmons introduces its newest, most innovative hybrid line: Beautyrest Recharge Hybrid.

Building on the legacy of NXG® and Beautyrest TruEnergy®, the line's unique hybrid design fuses AirCool® Memory Foam with Micro GelTouch® with legendary Beautyrest Pocketed Coil® Technology to deliver pressure relief, comfort and conforming back support, providing a complete recharging sleep experience.

The top-of-line model includes Pocketed Micro Coils Micro Diamond™ Infused AirCool® Memory Foam. The conductive property of the 500 carats of diamond particles found in every queen effectively move heat away from the body to assist in providing cool, comfortable sleep.

"Between record-breaking sales and the rapid growth of our brand awareness, 2013 was undoubtedly a monumental year for Simmons. However, we are not a company to reminisce on the success of our past, but relish in the challenge of outdoing ourselves in the future. With the groundbreaking new product lines debuting this Market, I believe it is evident we have done just that," says Tony Smith, President of Simmons. 

About Simmons Bedding Company
Atlanta-based Simmons Bedding Company ("Simmons") is one of the world's largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy®, Beautyrest Black®, ComforPedic® from Beautyrest®, and BeautySleep®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED®. For more information, visit www.Beautyrest.com, or follow Beautyrest on Facebook, Twitter and YouTube.
 
Forward-Looking Statements
This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons's expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.


[1] The same technology incorporated into ComforPedic iQ's Smart Response technology was first introduced in hospitals to treat bedridden patients. This unique pressure relieving, recalibrating technology is used in hospitals to help alleviate discomfort and immobility illnesses.

[2] Andrew Weil, M.D., donates all of his after-tax profits from royalties from sales of ComforPedic iQ directly to the Weil Foundation, a not-for profit organization dedicated to supporting integrative medicine through training, education and research.

For more information:
Christina Schrempp
[email protected]
404.835.4521

SOURCE Simmons Bedding Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.