Click here to close now.




















Welcome!

Agile Computing Authors: Yeshim Deniz, Pat Romanski, Carmen Gonzalez, Samuel Scott, Greg O'Connor

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Agile Computing, @BigDataExpo, SDN Journal

@CloudExpo: Article

Self-Service IT with Cloud Computing | Part 1

Popular trends such as mobility, social media, Big Data and cloud computing are combined to create a “revolution“ in IT

Self-service is a traditional element for humans. A typical and successful example of self-service is vendor machines that dispenses drinks. Coca-Cola (among others) operates a large number of self-service machines all over the world, in public places such as universities, museums, and sport arenas. People are used to dealing with the machines as they are simple to use and easy to find. In today's world, there is a huge variety of self-service machines that are not limited to soft drinks. There are self-service machines for snacks, chewing gum and you can even buy pizzas from self-service machines.

Automated Teller Machines (ATMs) have revolutionized the way we deal with money. The only question is, why is there no self-service IT available yet? A self-service IT where you can use the benefits of self-service machines: insert money, press a button and get the service you need. It should be as fast and simple as with a soda vending machine. But is this type of service delivery actually possible? In the following series of articles we will look at self-service IT and what is necessary for it.

In the past few years, a very popular trend has emerged in IT: cloud computing. However, cloud computing is not the only popular trend; we can see many more trends on the horizon. The market research firm IDC calls this "the third platform." In the third platform, popular trends such as mobility, social media, Big Data and cloud computing are combined to create a "revolution" in IT. This trend is supposed to dramatically change the IT landscape as we know it today.

A vision of a company, where self-service IT is implemented, would look like the following: the IT department is reducing the time they invest in operational tasks such as maintaining their servers and applying patches. Core tasks of the IT department would shift toward providing more and more services for their end users. End users in different departments within an enterprise could use these services out-of-the box. This means that they don't need to call someone in the IT department to create new instances or applications. If the marketing department needs a new website for a product launch, they go to their self-service platform (which is ideally integrated in the internal portal) and launch the new website. The website is automatically configured and the corporate identity is applied. These services are basically available within minutes. The IT department now works on providing more templates and more applications that are available for the user out-of-the box. This reduces the time-to-market and improves the possibilities in the IT department.

In many companies today, this process is done the following way today: if the marketing department needs a new website for a product launch, they talk to the IT department. The IT department now prepares an instance - either virtual or dedicated. The level of automation can vary, but often it‘s not that automated. The process to create a new marketing website might take some days or even weeks. IT departments are overloaded with tasks that are actually repeatable and can be automated. Automating these processes can significantly improve the IT power of an enterprise, which could lead to an uptake in competition (Stelzer & Heinrich, 2011).

Cloud computing is a strong driver for self-service IT. If we look at popular platforms such as Amazon Web Services[1], platforms are basically easy to use. To get started with Amazon Web Services, nothing is needed except a valid credit card. To register, it takes a mere 10 minutes and you‘re ready to go. However, in most cases corporate environments don't use these services we call public cloud (Meir-Huber, 2011) nowadays. Large enterprises want to have their IT often with a familiar outsourcing provider or even insourced. This is what we call private cloud. If we talk about private cloud, we also need a high level of self-service and all aspects of the cloud basically apply to private cloud as well. Right now, we have some mature platforms for private cloud computing. Popular companies such as VMware or Microsoft provide some of them; others are open source platforms like OpenStack or Eucalyptus. These platforms basically provide Infrastructure as a Service tools. If other platforms such as Platform as a Service or even Software as a Service are needed, they are not as mature as Infrastructure as a Services. Additional work is required to achieve that.

(Miller & Cardoso , 2012) describes self-service IT as "Internet-Based Self-Services" and outlines the importance of self-services:

"Many worldwide economies have moved away from manufacturing and became service-oriented. As a consequence, research on Internet-based Self-Services (ISS) will foster the uptake of service exports and trading since they can replace many face-to-face interactions and make service transactions more accurate, convenient and faster." (Miller & Cardoso , 2012)

By this, (Miller & Cardoso , 2012) states that self-services will allow companies to replace face-to-face interactions for processes with automated processes. This will improve the company processes, making them more accurate, more convenient and faster. (Miller & Cardoso , 2012) also describes that there is a research gap so far in self-services, since this type of service has to be developed by someone - and this costs time and money. They suggest using different tools to create self-services out of models.

To read the entire series on self-service IT, have a look at the posts here: http://cloudvane.com/tag/self-service-it

More Stories By Mario Meir-Huber

Mario Meir-Huber studied Information Systems at the University of Linz. He worked in the IT sector for some years before founding CodeForce, an IT consulting and services company together with Andreas Aschauer. Since the advent of Cloud Computing, he has been passionate about this technology. He talks about Cloud Computing at various international events and conferences and writes for industry-leading magazines on cloud computing. He is Cloud Computing expert in various independent IT organizations and wrote a book on Cloud Computing covering all topics of the Cloud. You can follow Mario on Twitter (@mario_mh) or read his Blog at http://cloudvane.wordpress.com.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Communication) is an open source project supported by Google, Mozilla and Opera that aims to enable bro...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small, but are focused on specific tasks. The ability for developers to deploy multiple containers – thous...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on demos and comprehensive walkthroughs.
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.