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Web 2.0 Authors: Roger Strukhoff, Liz McMillan, Elizabeth White, Yeshim Deniz, Patrick Carey

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Big Data Journal: Article

Growing Customer Lifetime Value with Gamification & Communities

Join this highly interactive Webinar with featured guests from Forrester Research, Inc., Marketo and Badgeville

Click Here to Register for Webinar Now!

When: Tuesday, January 28, 2014, at 10:00 a.m. Pacific

In this webinar, our featured guest Kim Celestre, Sr. Analyst at Forrester Research will share findings from the new report: "Benchmark B2B Social Marketing Efforts," just released this month. Kim will highlight the top social marketing tactics that have achieved the highest level of satisfaction and positive business outcomes for B2B Marketers. Join us to see which tactics made the list - you may be surprised at what they are.

Kim will also share her predictions on the future of communities as they move beyond just the customer support function and start influencing buying behaviors earlier in the customer lifecycle through strategies such as gamification, and ultimately driving higher ROI.

Liz Courter, Community Manager at Marketo, will showcase how her company has been successfully leveraging online communities to grow customer lifetime value.

You will not want to miss this important, visionary and educational Webinar where you will learn:

  • Findings from Forrester's January 2014 report on successful social marketing tactics
  • Insights into the current stage of communities today as well as where they are headed
  • How marketers are maximizing their communities to drive leads and ROI

Who should attend:

  • Online Community Owners
  • Marketing Leaders
  • Heads of Engagement
  • Support, Sales and Service Professionals

Register now - space is limited.

When: Tuesday, January 28, 2014, at 10:00 a.m. Pacific

Featured Guests

Kim Celestre
Sr. Analyst
Forrester Research

Liz Courter
Community Manager
Marketo

Tyler Altrup
Solution Architect
Badgeville

Click Here to Register for Webinar Now!

More Stories By Liz McMillan

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