Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, ManageEngine IT Matters, Steven Lamb, Sematext Blog

News Feed Item

IBM Rallies Tennis Fans With Innovative Technology at the Australian Open 2014

Tennis Australia and IBM use new mobile apps, enhanced data analytics and cloud computing to deliver an engaging experience

ARMONK, N.Y., Jan. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) is bringing tennis fans even closer to the Australian Open 2014, with new ways to access and interact with the latest tournament news and courtside action from the Grand Slam as it happens.

(Logo:  http://photos.prnewswire.com/prnh/20090416/IBMLOGO )

Through the use of innovative and interactive technology, IBM is providing fans a rich, immersive experience during the international tennis tournament. The official mobile apps for the Australian Open deliver easy functionality with real-time scores and schedules, comprehensive match and player analysis and Twitter feeds. New this year is a free iPad app which is the ultimate digital destination enabling fans to follow their favorite players, tweet messages of support from a player's profile and track player popularity online using IBM social media analytics.

Another new technology is IBM ReturnServe, which enables tennis fans to experience what it's like to face the world's top tennis players. Based on live match data analyzed by IBM at Rod Laver Arena, fans can face each serve at home, using their computer or at virtual reality locations in Sydney and Melbourne. The aim of the game is to return serves at the same speed as the world's best players. IBM ReturnServe is hosted on IBM SoftLayer, the company's robust and scalable cloud computing platform.

"We are seeing increased demand from fans around the world for more access and real-time event content. Over the two weeks of the Australian Open last year, more than 15.5 million unique users connected with the tournament online, and almost half of the website views were from mobile devices.  Each year we aim to enhance the event experience and this year we have worked with our technology partner, IBM, to develop a new iPad app, improve the website and smartphone apps, as well as advance the technology infrastructure behind the scenes," said Samir Mahir, CIO, Tennis Australia. 

Today's tennis fans also seek a deeper experience that goes beyond live scores and updates. Insights and visualisations provided by IBM SlamTracker on the Australian Open website analyse more than eight years of Grand Slam data to identify patterns in player style. New features to SlamTracker for 2014 include streamlined analysis of more fan friendly key turning points in a match, such as aces and winning shots, and a social media sentiment feed that measures the percentage of positive tweets. 

"During the Australian Open each year we transform almost overnight from a medium sized business to a global enterprise that must service millions of fans, players, media and officials from around the globe," continued Samir Mahir. "Using IBM predictive analytics and cloud computing technologies ensures we can meet this demand uninterrupted."

IBM predictive cloud provisioning analyses multiple data sources in real-time, such as tournament schedule, player popularity, historical data and social media conversations, to predict and automatically allocate the computing power required by the Australian Open website.

"Our 21-year history with Australian Open has been about making the event and the sport of tennis more engaging and enjoyable.  This latest focus on the omni-channel experience is no exception. With new digital technologies like the iPad app and virtual reality IBM ReturnServe, the Australian Open is a leading example of the way of cloud computing, data analytics, social and mobile technologies to help better connect Tennis Australia with its target audiences," said Glen Thomas, Vice President of Marketing and Communications, IBM Australia.

For more information about IBM visit ibm.com/australianopen or join the conversation on Twitter at #IBMsports #ausopen #ibmreturnserve

For more information:

Chris Andrews
IBM External Relations
914-499-4045
[email protected]

Katie Burford
External Relations ANZ
Phone: 61450-333-600
[email protected]

Sandra McMullan
External Relations ANZ
Phone: 61416-049-409
[email protected]

SOURCE IBM

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...