Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, Pat Romanski, Yeshim Deniz, Darren Anstee

News Feed Item

IBM Rallies Tennis Fans With Innovative Technology at the Australian Open 2014

Tennis Australia and IBM use new mobile apps, enhanced data analytics and cloud computing to deliver an engaging experience

ARMONK, N.Y., Jan. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) is bringing tennis fans even closer to the Australian Open 2014, with new ways to access and interact with the latest tournament news and courtside action from the Grand Slam as it happens.

(Logo:  http://photos.prnewswire.com/prnh/20090416/IBMLOGO )

Through the use of innovative and interactive technology, IBM is providing fans a rich, immersive experience during the international tennis tournament. The official mobile apps for the Australian Open deliver easy functionality with real-time scores and schedules, comprehensive match and player analysis and Twitter feeds. New this year is a free iPad app which is the ultimate digital destination enabling fans to follow their favorite players, tweet messages of support from a player's profile and track player popularity online using IBM social media analytics.

Another new technology is IBM ReturnServe, which enables tennis fans to experience what it's like to face the world's top tennis players. Based on live match data analyzed by IBM at Rod Laver Arena, fans can face each serve at home, using their computer or at virtual reality locations in Sydney and Melbourne. The aim of the game is to return serves at the same speed as the world's best players. IBM ReturnServe is hosted on IBM SoftLayer, the company's robust and scalable cloud computing platform.

"We are seeing increased demand from fans around the world for more access and real-time event content. Over the two weeks of the Australian Open last year, more than 15.5 million unique users connected with the tournament online, and almost half of the website views were from mobile devices.  Each year we aim to enhance the event experience and this year we have worked with our technology partner, IBM, to develop a new iPad app, improve the website and smartphone apps, as well as advance the technology infrastructure behind the scenes," said Samir Mahir, CIO, Tennis Australia. 

Today's tennis fans also seek a deeper experience that goes beyond live scores and updates. Insights and visualisations provided by IBM SlamTracker on the Australian Open website analyse more than eight years of Grand Slam data to identify patterns in player style. New features to SlamTracker for 2014 include streamlined analysis of more fan friendly key turning points in a match, such as aces and winning shots, and a social media sentiment feed that measures the percentage of positive tweets. 

"During the Australian Open each year we transform almost overnight from a medium sized business to a global enterprise that must service millions of fans, players, media and officials from around the globe," continued Samir Mahir. "Using IBM predictive analytics and cloud computing technologies ensures we can meet this demand uninterrupted."

IBM predictive cloud provisioning analyses multiple data sources in real-time, such as tournament schedule, player popularity, historical data and social media conversations, to predict and automatically allocate the computing power required by the Australian Open website.

"Our 21-year history with Australian Open has been about making the event and the sport of tennis more engaging and enjoyable.  This latest focus on the omni-channel experience is no exception. With new digital technologies like the iPad app and virtual reality IBM ReturnServe, the Australian Open is a leading example of the way of cloud computing, data analytics, social and mobile technologies to help better connect Tennis Australia with its target audiences," said Glen Thomas, Vice President of Marketing and Communications, IBM Australia.

For more information about IBM visit ibm.com/australianopen or join the conversation on Twitter at #IBMsports #ausopen #ibmreturnserve

For more information:

Chris Andrews
IBM External Relations
914-499-4045
[email protected]

Katie Burford
External Relations ANZ
Phone: 61450-333-600
[email protected]

Sandra McMullan
External Relations ANZ
Phone: 61416-049-409
[email protected]

SOURCE IBM

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...