Welcome!

Agile Computing Authors: John Basso, Elizabeth White, Jonathan Fries, Liz McMillan, Igor Drobiazko

News Feed Item

Pikato Launches Retail Mobile Marketing Solution to Personalize Customer Shopping Experience and Increase Engagement

Pikato today launched its retail mobile marketing solution that personalizes the customer shopping experience to significantly increase consumer engagement and deliver measurable results. Pikato allows its customers to easily launch a turnkey mobile branded campaign in less than one hour with minimal internal company resources needed. Pikato has also announced that Sears and Kmart are the first companies to engage with the Pikato platform and have already seen mobile engagement rates soar 1100%.

The platform gathers real-time customer feedback combined with hyperlocal and transactional data to determine the best offers and messages to be delivered. This allows retailers to get immediate feedback from users as they respond to offers and messages in order to influence Pikato’s recommendation engine for future decisions and behavior. Examples of Sears and Kmart mobile marketing experience include:

  • Members and guests can access the mobile experience in multiple channels including mweb, mobile apps, Android and iOS, in-store WiFi, SMS and iBeacons.
  • Members and guests can enter the experience and select their preference to start personalizing their shopping experience.
  • A list of personalized and targeted coupons are displayed directly on the users’ mobile device.
  • All coupon details are displayed including the barcode and disclaimers. Members and guests can start interacting with the offers by liking or disliking, sharing in social media with friends and family, loading them to Passbook and create “geofences” or simply redeeming online or in-store. All the actions taken by the user are leveraged by Pikato’s collective intelligence models to personalize the offers and content.
  • With the Sears and Kmart rewards “Shop Your Way” program, members can access the experience with their phone or email address to enjoy better coupons and discounts. Plus, they have the ability to load offers to their account, so coupons are clip-less as all coupons are associated to the member ID. Guests can also clip their coupons in their smartphones.

“Not only was Pikato able to quickly deliver personalized recommendations across multiple mobile touch points but we have also seen a significant increase in redemption rates of our mobile coupons by leveraging Pikato’s Intelligence platform," said Bill Kiss, Chief Digital Officer at Sears Holdings Corporation.

Pikato delivers a complete integrated mobile marketing solution that is built on four major pillars:

  • Trigger/Touch Points: 10+ ways that personalized offers, coupons and messages can be launched from any Smartphone.
  • The Pikato SaaS platform: Location, Offer, Strategy Management, Insights and Reporting.
  • Recommendation Engine: Leveraging user’s responses to provide the most relevant offers and personalize the shopping experience.
  • Mobile Enabled User Interface: Providing a mobile HTML5 experience that allows customers to interact with a brand and its content.

“Campaigns running on the Pikato platform are designed to allow companies to deliver personalized and targeted mobile offers and content directly to their customers,” said Jesus Sanchez, CEO of Pikato. “Pikato provides the easiest and cost-effective way of increasing redemption and mobile engagement. Sears and Kmart, with over 2,400 locations, have already seen the tremendous benefits of partnering with Pikato and we know that other companies can potentially see similar, or even greater, results.”

Pikato mobile interactions are also designed for customers’ locations to be enabled for proximity-based notifications and strategies based in geo-location or iBeacons. Customers seamlessly engage with the location-based experiences without manual check-in and not only can Pikato arbitrate and score hundreds, even thousands, of offers, it can also manage contact policies. In-store engagements are enabled through QR and barcode scanning of products and signage and can be used to create unique games and interactions while inside the store bringing together physical and digital marketing vehicles.

About Pikato

Pikato combines multiple services to give the best opportunity to reach existing and potential customers with relevant offers targeted specifically for them. We base all of our ideas and services on marketing best practices and the most innovative technologies available to retailers today. Pikato offers a complete integrated marketing solution with the ability to engage and personalized content, offers and coupons for consumers in multiple mobile channels including SMS, iBeacons, in-store WiFi, augmented reality, email, mobile web and apps.

More details and case studies are available at www.Pikato.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...