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Facebook Acquires Branch, a Link-Sharing Service, for $15 Million

BranchLink-sharing service Branch and sister service Potluck have agreed to be acquired by Facebook for around $15 million, sources familiar with the deal told The Verge. Branch CEO Josh Miller broke the news in a Facebook post this morning, but didn’t disclose a price. Branch’s team of nine will remain in New York, Miller says, and will form a new team at Facebook called “Conversations,” whose goal will be to help users “connect around their interests.” Most recently, Branch launched Potluck for iPhone, a Tinder-meets-Circa news app that serves up bite-sized news clips you can talk about with friends inside the app. Previously, Branch launched its titular product, a web-based link-sharing service that aimed to move conversations about news out of email (and out of Facebook, ironically), and into a new, more contextual space.

Read the full story at The Verge.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.