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Pacific Conferences Equips Personal Assistants and Executive Assistants to Help their Bosses Achieve Business Goals

Source: Pacific Conferences

Advancing Personal Assistants & Executive Assistants from Business Support to Strategic Partner

Singapore, Jan 10, 2014 - (ACN Newswire) - Gone are the old cliches of Executive Assistants (EAs) and Personal Assistants (PAs) only doing clerical work and answering calls. EAs and PAs are increasingly accepted as one of the management team, a strategic business partner to meet company objectives. However, with this status comes the need for EAs and PAs to possess advanced technical and soft skills to operate in a demanding business environment of reduced budgets and challenging efficiency targets.

First, it is imperative that EAs and PAs acquire powerful time management practices to overcome the challenges of increasing workloads in a fast-paced business environment. It is also critical that EAs and PAs are able to communicate effectively with finesse, confidence and impact. EAs and PAs are not only the first point of contact with key internal and external personnel, but as they increasingly take over project responsibilities from their bosses, EAs and PAs must be equipped with public speaking skills to deliver ideas with confidence and impact.

An excellent EA and PA must also possess strong team leadership skills, to not only be able to collaborate effectively with others but also engage, motivate and inspire their teams. The ability of an EA and PA to manage conflicts is also crucial to build a high-performing team and to demonstrate assertiveness when dealing with challenge situations and behaviours in the office.

To achieve professional competence as an EA and PA, soft skills must be complemented with hard skills. As technology rapidly develops, together with the increasing dominance of social media, EAs and PAs must keep abreast with software solutions that enhance work efficiency and productivity. EAs and PAs must also possess project management skills to overcome the constraints of time, resources and budget to achieve project objectives.

To equip modern EAs and PAs with the essential skill sets and capabilities to transit from business support to strategic business partner, Pacific Conferences has organised a 2-day practical workshop on "Effective PAs & Executive Assistants", to be held in Hong Kong from 24-25 February 2014, Singapore from 27-28 February 2014, and Bangkok from 3-4 March 2014. It will provide the latest tools, advanced techniques and best practices to enhance the skills of EAs and PAs in time management, communication, project management, self-management, team leadership, conflict management, professional development, I.T. and public speaking.

This workshop is led by Lindsay Taylor, a highly dynamic trainer recognised in UK for delivering the fun and experiential "Be a PA with PA - Perfect Awareness" workshop. With more than 10 years experience as a former PA and Executive Assistant in the UK and USA, Lindsay has first-hand knowledge of the diverse skill sets required of an excellent PA and the day-to-day challenges that are inevitably faced.
Workshop Details 
Title:        Effective PAs & Executive Assistants
Date & Venue: 24-25 February 2014, Regal Hongkong Hotel, Hong Kong 
              27-28 February 2014, Holiday Inn Singapore Orchard City Centre,
              3 - 4 March 2014, InterContinental Bangkok, Bangkok, Thailand
Organiser:    Pacific Conferences 
Full programme can also be found at:

About Pacific Conferences

Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Our conferences are developed through thorough research and a deep understanding of the critical concerns facing industry professionals. They are addressed by experts and leaders who have deep knowledge and practical experiences in their respective areas. More information may be found at

Source: Pacific Conferences

Charmaine Neo (Ms)
Tel: +65 6592 7352 
Email: [email protected] 

Copyright 2014 ACN Newswire. All rights reserved.

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