|By PR Newswire||
|January 9, 2014 03:54 PM EST||
LAS VEGAS, Jan. 9, 2014 /PRNewswire/ -- U.S. consumer attitudes and behavior related both to data sharing and social media oversharing have shifted significantly just within the last two years, according to a newly released "Truth About Privacy" study conducted by McCann Worldgroup. This "pendulum swing" is occurring across the board generationally, but is most pronounced among teens, whose "migration" across social media channels reflects growing concerns about bullying in addition to evolving opinions about what's cool or not.
The new quantitative study by McCann Truth Central, McCann Worldgroup's consumer intelligence unit, follows up on a similar report the agency conducted in 2011. The latest wave of quantitative research was conducted in November 2013 with 1,100 U.S. consumers (aged 18+), and supplemented qualitatively with five group discussions with U.S. consumers aged 16-60 years old.
McCann Truth Central's latest wave of research found the following striking changes over the last two years:
- The #1 privacy fear that increased significantly since 2011 is that the government will use people's personal data against them in some way.
- Companies considered to be the greatest threat and that are the least trusted with data are the Silicon Valley companies, such as Google and Facebook.
- What did not change, however, is that banks are still the most trusted institution when it comes to using sensitive personal information properly.
In a surprising twist, this latest study has also uncovered new concerns, a kind of "privacy backlash," that has much more to do with a new consumer etiquette around what and how to share online. "Selfie," for example, may be 2013's dictionary word of the year, but just under half of American under 34 say selfies are not cool. Similarly, reflecting that this is not just a young generational trend, 77% of people over the age of 35 consider posting frequent selfies on Instagram to be "uncool."
"We found evidence of a new trend towards being more selective and exclusive when it comes to sharing, even among the teenage generation," said Nadia Tuma, Deputy Director, McCann Truth Central. "As one of our young people said, 'the pendulum is swinging in the direction of more privacy.' This may explain why young people are moving from Facebook to Snapchat. It is becoming cooler to be a bit mysterious, like not being very searchable on Google."
"With social networks taking on a more dominant role in our lives, we face a myriad of potential social pitfalls," said Laura Simpson, Global Director, McCann Truth Central. "Our findings point to new rules for navigating a world where privacy and publicity collide. The challenge lies in maintaining a delicate balance between making yourself seem interesting without looking vain."
Concerns about privacy, including bullying as a related aspect, are having a marked effect on youth migration patterns with regard to social media. Given the permanence of texts, tweets and status updates, bullying is changing the way people behave online. For example, youth in the survey explained their migration from Facebook to Snapchat as being partly attributed to greater privacy (and therefore less bullying).
But bullying is only one of what might be called "The 4 B's" that are defining currently accepted sharing and privacy practices with regard to social media. In addition to Bullying, these include avoiding Boring, Boasting and Begging behaviors as well.
- Only 34% of people think posting routine activities as status updates on Facebook is COOL
- On the other hand, 64% of people think the less personal approach of frequently posting silly or funny articles on Facebook is COOL
- Only 35% of people think frequently "checking in" your location on Foursquare is COOL
- 63% of people think having a personal style blog that chronicles your daily outfits is UNCOOL
- 73% of people think adding people you don't know as LinkedIn connections is UNCOOL
- 72% of people think adding people you don't know as Facebook friends is UNCOOL
- 63% of people think defriending people who are not your "real" friends on Facebook is COOL
Brands can also fall afoul to these new rules. As the world of marketing continues to embrace applications related to data and social media, these new McCann Truth Central findings about the required balance between privacy and publicity extend to how American consumers view brand marketing behavior as well. Given these new rules, brands must be careful not to over-step the mark, as some of their actions could be considered "bullying" by some consumers:
- 66% of people think a brand using your content on their social media site without your permission is UNCOOL
- 57% of people think a brand calling you with an automated personalized message is UNCOOL
About McCann Truth Central
McCann Truth Central is McCann Worldgroup's global intelligence unit dedicated to discovering the truths that illuminate the world and will help brands make their mark on it. With representation in over 100 countries around the world, the team has conducted over 12 studies with over 20,000 consumers. Recent global studies include "The Truth About Affluence," "The Truth About Wellness," and "The Truth About Connected You." For more about Truth Central please visit: http://truthcentral.mccann.com/truth-studies/
Methodology for The Truth About Privacy Study
An online quantitative study conducted in the U.S.-only surveyed a 1,100 nationally representative sample of adult consumers 18+. Qualitative research included five group discussions with U.S. consumers aged 16-60 years old.
About McCann Worldgroup
McCann Worldgroup, part of Interpublic Group (NYSE: IPG), is a leading global marketing company with 23,000 employees in more than 120 countries, comprising McCann Erickson (advertising), MRM (digital marketing /relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).
SOURCE McCann Worldgroup
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
Jan. 23, 2017 05:00 AM EST Reads: 2,141
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Jan. 23, 2017 03:00 AM EST Reads: 1,017
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 23, 2017 02:30 AM EST Reads: 5,014
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at Dell EMC, introduced a methodology for capturing, enriching and sharing data (and analytics) across the organization...
Jan. 23, 2017 02:30 AM EST Reads: 3,372
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
Jan. 23, 2017 02:00 AM EST Reads: 6,648
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Jan. 23, 2017 01:45 AM EST Reads: 2,773
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Jan. 23, 2017 12:00 AM EST Reads: 5,884
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Jan. 22, 2017 11:00 PM EST Reads: 1,042
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Jan. 22, 2017 07:45 PM EST Reads: 3,874
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 22, 2017 03:15 PM EST Reads: 1,695
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Jan. 22, 2017 02:30 PM EST Reads: 3,767
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jan. 22, 2017 02:00 PM EST Reads: 5,836
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Jan. 22, 2017 02:00 PM EST Reads: 5,303
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Jan. 22, 2017 01:45 PM EST Reads: 3,238
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Jan. 22, 2017 01:00 PM EST Reads: 4,398
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
Jan. 22, 2017 12:45 PM EST Reads: 1,698
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Jan. 22, 2017 11:45 AM EST Reads: 2,979
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Jan. 22, 2017 11:30 AM EST Reads: 3,759
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 22, 2017 09:30 AM EST Reads: 4,782
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Jan. 22, 2017 09:30 AM EST Reads: 3,040