|By Business Wire||
|January 9, 2014 11:37 AM EST||
Business Wire on Thursday announced the launch of News Capsule, designed to increase the usage and engagement of interactive marketing content by delivering complete, branded multimedia campaigns to owned, earned, shared and paid media via a single embed link.
Gregg Castano, president, Business Wire (Photo: Business Wire)
Meaningful Content Marketing Convergence
The News Capsule provides a practical and measurable platform to leverage public relations and marketing content that is custom-branded and easy to build, share and update as a campaign progresses. Capsule content includes interactive multimedia features to help audiences discover and move deeper into the marketing funnel via mobile, tablet or desktop devices.
Capsule press releases and multimedia are pushed to media and vertical industry audiences via the Business Wire news network and include an embed link that enables users to publish the complete branded capsule to their website, blog or social media channel.
“Every press release distributed across Business Wire provides an opportunity for companies and organizations to increase engagement with target and secondary audiences,” said Gregg Castano, president of Business Wire. “Our News Capsule product allows clients to enhance their news stories by providing a wide range of highly interactive and informative content to media, consumers and investors on sharable platforms. We are helping our clients expand news into content marketing.”
Complete Self-Contained Branded & Interactive Campaigns
Traditionally communication teams use static photos or embeddable video to provide context to their news. With the News Capsule, organizations may now provide journalists, influencers and consumers multiple content files, including video, images, text and more via one embeddable link.
“Business Wire’s world class distribution makes the News Capsule available to thousands of media sites, blogs, social networks and millions of consumers,” said Laura Sturaitis, Business Wire’s EVP Media Services and Product Strategy.
“The Capsule provides viewers with more than just a news article, enticing them to engage with deeper forms of content, learn more and even complete a transaction. This is the next evolution of the press release, providing media and readers alike with a new way to view, understand, engage and share information,” added Sturaitis
News Capsules Include a Wide Range of Video & Interactive Content
News Capsules allow professional communicators to add video, documents, images, hyperlinks and e-commerce to their news in a self-contained, highly sharable unit. As a campaign progresses, updated content may be added to the Capsule, which is reflected wherever the embedded Capsule appears on websites, blogs and social media.
Interactions are Monitored and Measured
Supporting both the PR and marketing goals of driving awareness, engagement and sales, the product functions across owned, earned, shared and paid media, on the web and mobile devices. Every interaction with every piece of content is monitored and measured. Clients receive access to a real time dashboard that provides in-depth metrics on views, shares, engagements and more. Beta versions of the News Capsule have delivered engagement rates that exceed single videos, banner ads and still images by 20 to 100 times.
The Business Wire – NextWorks Partnership
The News Capsule is powered by NextWorks, developer of the Content Capsule™ interactive content marketing solution.
“We are thrilled that Business Wire has selected our content distribution platform to help businesses worldwide tell the complete stories behind their news,” said Tim Bahr, NextWorks, CEO.
“The platform delivers multiple forms of informative content, in a highly creative “story-telling” manner, to all audiences wherever and whenever they want to access it. It’s like providing a virtual sales presentation every time someone interacts with a news story,” added Bahr.
The Business Wire – NextWorks partnership also provides global video production services to assist clients in the content creation process. Together, these services underscore both companies’ commitment to providing best in class visual content marketing tools to businesses worldwide.
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms and provide audience analysis that improves engagement with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources, while boosting SEO and social media engagement via its multi-patented simultaneous NX Network. Business Wire has more than 30 bureaus worldwide to securely meet the varying needs of communications professionals and news consumers.
NextWorks is a next-generation content marketing company that creatively produces, packages and delivers multiple forms of content on unique interactive platforms. The company’s Content Capsule™ syndication platforms are designed to provide viewers all information necessary to understand client stories and take desired actions, without leaving client content. All interactions with every piece of content are monitored and measured. Data collected is used to update and enhance content while in distribution, guide production of future content and provide clients’ the ability to build their own media networks over time.
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