Welcome!

Web 2.0 Authors: Carmen Gonzalez, Victoria Livschitz, Lori MacVittie, Pat Romanski, Liz McMillan

News Feed Item

Business Wire Launches News Capsule Interactive Distribution Platform for Marketing and Public Relations Content

Business Wire on Thursday announced the launch of News Capsule, designed to increase the usage and engagement of interactive marketing content by delivering complete, branded multimedia campaigns to owned, earned, shared and paid media via a single embed link.

Gregg Castano, president, Business Wire (Photo: Business Wire)

Gregg Castano, president, Business Wire (Photo: Business Wire)

Meaningful Content Marketing Convergence

The News Capsule provides a practical and measurable platform to leverage public relations and marketing content that is custom-branded and easy to build, share and update as a campaign progresses. Capsule content includes interactive multimedia features to help audiences discover and move deeper into the marketing funnel via mobile, tablet or desktop devices.

Capsule press releases and multimedia are pushed to media and vertical industry audiences via the Business Wire news network and include an embed link that enables users to publish the complete branded capsule to their website, blog or social media channel.

“Every press release distributed across Business Wire provides an opportunity for companies and organizations to increase engagement with target and secondary audiences,” said Gregg Castano, president of Business Wire. “Our News Capsule product allows clients to enhance their news stories by providing a wide range of highly interactive and informative content to media, consumers and investors on sharable platforms. We are helping our clients expand news into content marketing.”

Complete Self-Contained Branded & Interactive Campaigns

Traditionally communication teams use static photos or embeddable video to provide context to their news. With the News Capsule, organizations may now provide journalists, influencers and consumers multiple content files, including video, images, text and more via one embeddable link.

“Business Wire’s world class distribution makes the News Capsule available to thousands of media sites, blogs, social networks and millions of consumers,” said Laura Sturaitis, Business Wire’s EVP Media Services and Product Strategy.

“The Capsule provides viewers with more than just a news article, enticing them to engage with deeper forms of content, learn more and even complete a transaction. This is the next evolution of the press release, providing media and readers alike with a new way to view, understand, engage and share information,” added Sturaitis

News Capsules Include a Wide Range of Video & Interactive Content

News Capsules allow professional communicators to add video, documents, images, hyperlinks and e-commerce to their news in a self-contained, highly sharable unit. As a campaign progresses, updated content may be added to the Capsule, which is reflected wherever the embedded Capsule appears on websites, blogs and social media.

Interactions are Monitored and Measured

Supporting both the PR and marketing goals of driving awareness, engagement and sales, the product functions across owned, earned, shared and paid media, on the web and mobile devices. Every interaction with every piece of content is monitored and measured. Clients receive access to a real time dashboard that provides in-depth metrics on views, shares, engagements and more. Beta versions of the News Capsule have delivered engagement rates that exceed single videos, banner ads and still images by 20 to 100 times.

The Business Wire – NextWorks Partnership

The News Capsule is powered by NextWorks, developer of the Content Capsule™ interactive content marketing solution.

“We are thrilled that Business Wire has selected our content distribution platform to help businesses worldwide tell the complete stories behind their news,” said Tim Bahr, NextWorks, CEO.

“The platform delivers multiple forms of informative content, in a highly creative “story-telling” manner, to all audiences wherever and whenever they want to access it. It’s like providing a virtual sales presentation every time someone interacts with a news story,” added Bahr.

The Business Wire – NextWorks partnership also provides global video production services to assist clients in the content creation process. Together, these services underscore both companies’ commitment to providing best in class visual content marketing tools to businesses worldwide.

About Business Wire

Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms and provide audience analysis that improves engagement with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources, while boosting SEO and social media engagement via its multi-patented simultaneous NX Network. Business Wire has more than 30 bureaus worldwide to securely meet the varying needs of communications professionals and news consumers.

Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

About NextWorks

NextWorks is a next-generation content marketing company that creatively produces, packages and delivers multiple forms of content on unique interactive platforms. The company’s Content Capsule™ syndication platforms are designed to provide viewers all information necessary to understand client stories and take desired actions, without leaving client content. All interactions with every piece of content are monitored and measured. Data collected is used to update and enhance content while in distribution, guide production of future content and provide clients’ the ability to build their own media networks over time.

Click here to subscribe to Mobile Alerts for Business Wire

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.