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Kenshoo von unabhängigem Analysten bei der Bewertung von Social Media Advertising-Plattformen zum einzigen führenden Unternehmen erklärt

MÜNCHEN, January 9, 2014 /PRNewswire/ --

Kenshoo Social erhält für sein aktuelles Angebot und seine Strategie die höchste Punktzahl

Kenshoo (http://www.Kenshoo.com), führender Anbieter hochwertiger digitaler Marketingtechnologie, hat sich in der der Bewertung von Social-Media-Advertising-Plattformen durch den unabhängigen Analysten Forrester Research, Inc. an die Spitze gesetzt und wurde als einzigstes Unternehmen zum führenden Anbieter in diesem Segment gekürt.

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Forrester hat in seinem Report "The Forrester Wave™: Social Advertising Platform Wave, Q4 2013" sieben Unternehmen anhand von 45 Kriterien untersucht und bewertet. Ziel des Berichts war die Evaluierung von Plattformen für Social Media Advertising in öffentlichen sozialen Netzwerken.

"Kenshoo ist die führende Plattform im Bereich Social Media Advertising", konstatiert der Bericht. "Kenshoo hat seine unübertroffenen Fähigkeiten in Suchmaschinen- und Bid Management genutzt, um auch in Social Media Advertising die Spitzenposition einzunehmen. Kenshoo dominiert dank seiner leistungsfähigen Kernplattform, der Integration in andere Tools, der Funktionen für den internationalen Einsatz und seiner Strategie."

Laut Forrester umfasst die Wave-Methodik einen streng definierten Prozess für "die Evaluierung der Anbieter und ihrer Produkte anhand unseres [Forresters] Sortiments von Kriterien, das Erfassen von Daten zu Produktqualifizierungen durch eine Kombination von Laborevaluierungen, Fragebögen, Demos und/oder Gesprächen mit Kunden der Anbieter." Kenshoo erhielt die höchstmögliche Bewertung von 5.0 Punkten in den Kategorien Kampagnenerstellung und -workflow, Kampagnen zur Erweiterung des Wirkungsbereichs, Zielgruppen-Targeting, Keyword- und themenbezogenes Targeting, Optimierung und Effizienz, Import und Export der Daten sozialer Netzwerke, Analysen, Plattformen für soziale Netzwerke, Messung, Marketing-Automatisierung und CRM, APIs, Internationalisierung und Lokalisierung, Globale Verwendbarkeit, Niederlassungsstandorte, Internationale Präsenz, Internationaler Support, Strategie/Beratungsdienstleistungen, Schulung, Zielvorstellungen, Erfahrung, Produkt-Roadmap, Kundenzufriedenheit, Mitarbeiterstamm, Erträge und Unternehmensfokus.

Kenshoo wurde bereits im November 2012 in der ebenfalls von dem unabhängigen Analysten Forrester Research Inc. durchgeführten Studie "The Forrester Wave™: Bid Management Software Providers, Q4 2012" zum einzigen führenden Unternehmen im Bereich Bid Management erklärt. In beiden Forrester-Reports wird Kenshoo sowohl im Hinblick auf Evaluierungen von Plattformen für bezahlte Suchergebnisse und Bid Management als auch von Social Media Advertising-Plattformen als einziger führender Anbieter genannt.

Auf http://www.Kenshoo.com/ForresterWave können Sie kostenlose Exemplare der Forrester Wave™-Reports herunterladen.

"Der Erfolg von Kenshoo beruht auf der Entwicklung von überlegenen technologischen Lösungen für die anspruchsvollen Anforderungen der weltweit fortschrittlichsten Marketer. Wir glauben, dass diese Anerkennung durch Forrester eine wertvolle Empfehlung für unsere Kunden ist", erklärt Will Martin-Gill, Senior Vice President für Produktentwicklung bei Kenshoo. "Kenshoo ist mit führenden Lösungen für Social Media Advertising und Suchmaschinenmarketing als Elementen unserer Suite für die kanalübergreifende prädiktive Optimierung in sozialen Medien gut positioniert, um seine Erfolgsgeschichte auf den Gebieten Produktinnovation und Kundenzufriedenheit fortzuschreiben."

Kenshoo hat kürzlich Untersuchungsergebnisse zu seiner innovativen Technologie für die Freisetzung kanalübergreifender Synergien veröffentlicht und damit seine führende Position in den Bereichen bezahlte Suchergebnisse und soziale Medien unterstrichen. Kenshoo Demand-Driven Campaigns™ ermöglicht es Marketern, auf Grundlage von Nachfragesignalen aus internen Systemen, Product Listing Ads und Kampagnen für bezahlte Suchergebnisse komfortabel produktspezifische Werbung auf Facebook zu erstellen und zu verwalten. Diese bahnbrechende Lösung wurde bei der "Facebook Innovation Competition" als Gewinner benannt. In einem anderen wichtigen Bereich der Branche analysierte Kenshoo die Auswirkung von Facebook-Werbung auf bezahlte Suchergebnisse. Dabei wurde eine Steigerung des ROAS (Return On Ad Spend) um 30 Prozent in Märkten festgestellt, in denen beide Kanäle aktiv waren.

"Unser Ziel bei Kenshoo ist es, Marketer mit den Tools für Prognosen auszustatten und es ihnen zu ermöglichen, sofort Maßnahmen zum Maximieren ihrer Chancen zu ergreifen", erläutert Yoav Izhar-Prato, Mitbegründer, CEO und Vorstandsvorsitzender bei Kenshoo. "Unsere Kunden können sich darauf verlassen, dass Kenshoo Branchenführer für Bid Management und Social Media Marketing-Plattformen bleibt, während wir neue Möglichkeiten zur Freisetzung des Potenzials von Suchmaschinenmarketing und Interaktion in sozialen Medien über alle Marketingkanäle hinweg erkunden."

Über Kenshoo

Kenshoo ist ein Unternehmen in der Sparte digitale Marketingtechnologie, das hochwertige Lösungen für Suchmaschinenmarketing, soziale Medien und Online-Werbung entwickelt. Marken, Agenturen und Entwickler generieren mit Kenshoo Search™, Kenshoo Social™, Kenshoo Local™ und Kenshoo SmartPath™ jährlich mehr als 25 Milliarden Dollar an Kundenumsatzerlösen. Kenshoo ist der einzige Strategic Preferred Marketing Developer von Facebook mit nativen Werbeanzeigen-API-Lösungen für Google, Bing, Twitter, Facebook und Facebook Exchange. Die Kenshoo-Plattform bietet Infinite Optimization™ durch Closed-Loop-Targeting, universelle Integration, dynamische Attribution und Predictive Analytics. Kampagnen in mehr als 190 Ländern für nahezu die Hälfte der Fortune 50-Unternehmen und alle 10 weltweit führenden Werbeagentur-Netzwerke profitieren von Kenshoo. Zu den Kunden von Kenshoo zählen CareerBuilder, Expedia, KAYAK, iREP, John Lewis, Resolution Media, Sears, Tesco, Travelocity, Walgreens und Zappos. Kenshoo verfügt über 18 internationale Standorte und wird von Sequoia Capital, Arts Alliance und Tenaya Capital unterstützt. Weitere Informationen erhalten Sie auf http://www.Kenshoo.com.

Facebook® ist eine eingetragene Marke von Facebook, Inc.

Die Marke Kenshoo und die Kenshoo-Produktnamen sind Handelsmarken von Kenshoo Ltd. Andere Firmen- und Markennamen sind Handelsmarken ihrer jeweiligen Inhaber.

 

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