Welcome!

Agile Computing Authors: Karyn Jeffery, Elizabeth White, Liz McMillan, Jeev Trika, Scott Allen

News Feed Item

Kenshoo von unabhängigem Analysten bei der Bewertung von Social Media Advertising-Plattformen zum einzigen führenden Unternehmen erklärt

MÜNCHEN, January 9, 2014 /PRNewswire/ --

Kenshoo Social erhält für sein aktuelles Angebot und seine Strategie die höchste Punktzahl

Kenshoo (http://www.Kenshoo.com), führender Anbieter hochwertiger digitaler Marketingtechnologie, hat sich in der der Bewertung von Social-Media-Advertising-Plattformen durch den unabhängigen Analysten Forrester Research, Inc. an die Spitze gesetzt und wurde als einzigstes Unternehmen zum führenden Anbieter in diesem Segment gekürt.

     (Logo: http://photos.prnewswire.com/prnh/20120907/559592 )

Forrester hat in seinem Report "The Forrester Wave™: Social Advertising Platform Wave, Q4 2013" sieben Unternehmen anhand von 45 Kriterien untersucht und bewertet. Ziel des Berichts war die Evaluierung von Plattformen für Social Media Advertising in öffentlichen sozialen Netzwerken.

"Kenshoo ist die führende Plattform im Bereich Social Media Advertising", konstatiert der Bericht. "Kenshoo hat seine unübertroffenen Fähigkeiten in Suchmaschinen- und Bid Management genutzt, um auch in Social Media Advertising die Spitzenposition einzunehmen. Kenshoo dominiert dank seiner leistungsfähigen Kernplattform, der Integration in andere Tools, der Funktionen für den internationalen Einsatz und seiner Strategie."

Laut Forrester umfasst die Wave-Methodik einen streng definierten Prozess für "die Evaluierung der Anbieter und ihrer Produkte anhand unseres [Forresters] Sortiments von Kriterien, das Erfassen von Daten zu Produktqualifizierungen durch eine Kombination von Laborevaluierungen, Fragebögen, Demos und/oder Gesprächen mit Kunden der Anbieter." Kenshoo erhielt die höchstmögliche Bewertung von 5.0 Punkten in den Kategorien Kampagnenerstellung und -workflow, Kampagnen zur Erweiterung des Wirkungsbereichs, Zielgruppen-Targeting, Keyword- und themenbezogenes Targeting, Optimierung und Effizienz, Import und Export der Daten sozialer Netzwerke, Analysen, Plattformen für soziale Netzwerke, Messung, Marketing-Automatisierung und CRM, APIs, Internationalisierung und Lokalisierung, Globale Verwendbarkeit, Niederlassungsstandorte, Internationale Präsenz, Internationaler Support, Strategie/Beratungsdienstleistungen, Schulung, Zielvorstellungen, Erfahrung, Produkt-Roadmap, Kundenzufriedenheit, Mitarbeiterstamm, Erträge und Unternehmensfokus.

Kenshoo wurde bereits im November 2012 in der ebenfalls von dem unabhängigen Analysten Forrester Research Inc. durchgeführten Studie "The Forrester Wave™: Bid Management Software Providers, Q4 2012" zum einzigen führenden Unternehmen im Bereich Bid Management erklärt. In beiden Forrester-Reports wird Kenshoo sowohl im Hinblick auf Evaluierungen von Plattformen für bezahlte Suchergebnisse und Bid Management als auch von Social Media Advertising-Plattformen als einziger führender Anbieter genannt.

Auf http://www.Kenshoo.com/ForresterWave können Sie kostenlose Exemplare der Forrester Wave™-Reports herunterladen.

"Der Erfolg von Kenshoo beruht auf der Entwicklung von überlegenen technologischen Lösungen für die anspruchsvollen Anforderungen der weltweit fortschrittlichsten Marketer. Wir glauben, dass diese Anerkennung durch Forrester eine wertvolle Empfehlung für unsere Kunden ist", erklärt Will Martin-Gill, Senior Vice President für Produktentwicklung bei Kenshoo. "Kenshoo ist mit führenden Lösungen für Social Media Advertising und Suchmaschinenmarketing als Elementen unserer Suite für die kanalübergreifende prädiktive Optimierung in sozialen Medien gut positioniert, um seine Erfolgsgeschichte auf den Gebieten Produktinnovation und Kundenzufriedenheit fortzuschreiben."

Kenshoo hat kürzlich Untersuchungsergebnisse zu seiner innovativen Technologie für die Freisetzung kanalübergreifender Synergien veröffentlicht und damit seine führende Position in den Bereichen bezahlte Suchergebnisse und soziale Medien unterstrichen. Kenshoo Demand-Driven Campaigns™ ermöglicht es Marketern, auf Grundlage von Nachfragesignalen aus internen Systemen, Product Listing Ads und Kampagnen für bezahlte Suchergebnisse komfortabel produktspezifische Werbung auf Facebook zu erstellen und zu verwalten. Diese bahnbrechende Lösung wurde bei der "Facebook Innovation Competition" als Gewinner benannt. In einem anderen wichtigen Bereich der Branche analysierte Kenshoo die Auswirkung von Facebook-Werbung auf bezahlte Suchergebnisse. Dabei wurde eine Steigerung des ROAS (Return On Ad Spend) um 30 Prozent in Märkten festgestellt, in denen beide Kanäle aktiv waren.

"Unser Ziel bei Kenshoo ist es, Marketer mit den Tools für Prognosen auszustatten und es ihnen zu ermöglichen, sofort Maßnahmen zum Maximieren ihrer Chancen zu ergreifen", erläutert Yoav Izhar-Prato, Mitbegründer, CEO und Vorstandsvorsitzender bei Kenshoo. "Unsere Kunden können sich darauf verlassen, dass Kenshoo Branchenführer für Bid Management und Social Media Marketing-Plattformen bleibt, während wir neue Möglichkeiten zur Freisetzung des Potenzials von Suchmaschinenmarketing und Interaktion in sozialen Medien über alle Marketingkanäle hinweg erkunden."

Über Kenshoo

Kenshoo ist ein Unternehmen in der Sparte digitale Marketingtechnologie, das hochwertige Lösungen für Suchmaschinenmarketing, soziale Medien und Online-Werbung entwickelt. Marken, Agenturen und Entwickler generieren mit Kenshoo Search™, Kenshoo Social™, Kenshoo Local™ und Kenshoo SmartPath™ jährlich mehr als 25 Milliarden Dollar an Kundenumsatzerlösen. Kenshoo ist der einzige Strategic Preferred Marketing Developer von Facebook mit nativen Werbeanzeigen-API-Lösungen für Google, Bing, Twitter, Facebook und Facebook Exchange. Die Kenshoo-Plattform bietet Infinite Optimization™ durch Closed-Loop-Targeting, universelle Integration, dynamische Attribution und Predictive Analytics. Kampagnen in mehr als 190 Ländern für nahezu die Hälfte der Fortune 50-Unternehmen und alle 10 weltweit führenden Werbeagentur-Netzwerke profitieren von Kenshoo. Zu den Kunden von Kenshoo zählen CareerBuilder, Expedia, KAYAK, iREP, John Lewis, Resolution Media, Sears, Tesco, Travelocity, Walgreens und Zappos. Kenshoo verfügt über 18 internationale Standorte und wird von Sequoia Capital, Arts Alliance und Tenaya Capital unterstützt. Weitere Informationen erhalten Sie auf http://www.Kenshoo.com.

Facebook® ist eine eingetragene Marke von Facebook, Inc.

Die Marke Kenshoo und die Kenshoo-Produktnamen sind Handelsmarken von Kenshoo Ltd. Andere Firmen- und Markennamen sind Handelsmarken ihrer jeweiligen Inhaber.

 

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...