|By David Weinberger||
|January 8, 2014 05:22 PM EST||
At a recent Fellows Hour at the Berkman Center the topic was something like “Whatever happened to blogging?,” with the aim of thinking about how Berkman can take better advantage of blogging as a platform for public discussion. (Fellow Hours are private. No, this is not ironic.) They asked me to begin with some reflections on what blogging once was, because I am old. Rather than repeating what I said, here are some thoughts heavily influenced by the discussion.
And an important preface: What follows is much more of a memoir than a history. I understand that I’m reporting on how blogging looked to someone in a highly privileged position. For example, the blogosphere (remember when that was word?) as I knew it didn’t count LiveJournal as a blogging service, I think because it wasn’t “writerly” enough, and because of demographic differences that themselves reflect several other biases.
I apparently began blogging in 1999, which makes me early to the form. But, I didn’t take to it, and it was only on Nov. 15, 2001 that I began in earnest (blogging every day for twelve years counts as earnest, right?), which puts me on the late edge of the first wave, I believe. Blogging at that point was generating some interest among the technorati, but was still far from mainstream notice. Or, to give another measure, for the first year or so, I was a top 100 blogger. (The key to success: If you can’t compete on quality, redefine your market down.)
Blogging mattered to us more deeply than you might today imagine. I’d point to three overall reasons, although I find it not just hard but even painful to try to analyze that period.
1. Presence. I remember strolling through the vendor exhibits at an Internet conference in the mid 1990s. It seemed to be a solid wall of companies large and small each with the same pitch: “Step into our booth and we’ll show you how to make a home page in just 3 minutes.” Everyone was going to have a home page. I wish that had worked out. But even those of us who did have one generally found them a pain in the neck to update; FTPing was even less fun then than it is now.
When blogs came along, they became the way we could have a Web presence that enabled us to react, respond, and provoke. A home page was a painting, a statue. My blog was me. My blog was the Web equivalent of my body. Being-on-the-Web was turning out to be even more important and more fun than we’d thought it would be.
2. Community. Some of us had been arguing from the beginning of the Web that the Web was more a social space than a publishing, informational or commercial space — “more” in the sense of what was driving adoption and what was making the Web the dominant shaping force of our culture. At the turn of the millennium there was no MySpace (2003) and no Facebook (2004). But there was a blogging. If blogging enabled us to create a Web presence for ourselves, blogging was also self-consciously about connecting those presences into a community. (Note that such generalizations betray that I am speaking blindly from personal experience.)
That’s why blogrolls were important. Your blogroll was a list of links to the bloggers you read and engaged with. It was a way of sending people away from your site into the care of someone else who would offer up her own blogroll. Blogrolls were an early social network.
At least among my set of bloggers, we tried to engage with one another and to do so in ways that would build community. We’d “retweet” and comment on other people’s posts, trying to add value to the discussion. Of course not everyone played by those rules, but some of us had hope.
And it worked. I made friendships through blogging that maintain to this day, sometimes without ever having been in the same physical space.
(It says something about the strength of our community that it was only in 2005 that I wrote a post titled No, I’m not keeping up with your blog. Until that point, keeping up was sort of possible.)
3. Disruption. We were aware that the practice of blogging upset many assumptions about who gets to speak, how we speak, and who is an authority. Although blogging is now taken for granted at best and can seem quaint at worst, we thought we were participating in a revolution. And we were somewhat right. The invisibility of the effects of blogging — what we take for granted — is a sign of the revolution’s success. The changes are real but not as widespread or deep as we’d hoped.
Of course, blogging was just one of mechanisms for delivering the promise of the Net that had us so excited in the first place. The revolution is incomplete. It is yet deeper than we usually acknowledge.
To recapture some of the fervor, it might be helpful to consider what blogging was understood in contrast to. Here are some of the distinctions discussed at the time.
Experts vs. Bloggers. Experts earned the right to be heard. Bloggers signed up for a free account somewhere. Bloggers therefore add more noise than signal to the discussion. (Except: Much expertise has migrated to blogs, blogs have uncovered many experts, and the networking of bloggy knowledge makes a real difference.)
Professionals vs. Amateurs. Amateurs could not produce material as good as professionals because professionals have gone through some controlled process to gain that status. See “Experts vs. Bloggers.”
Newsletters vs. Posts. Newsletters and ‘zines (remember when that was a word?) lowered the barrier to individuals posting their ideas in a way that built a form of Web presence. Blogs intersected uncomfortably with many online newsletters (including mine). Because it was assumed that a successful blog needed new posts every day or so, content for blogs tended to be shorter and more tentative than content in newsletters.
Paid vs. Free. Many professionals simply couldn’t understand how or why bloggers would work for free. It was a brand new ecosystem. (I remember during an interview on the local Boston PBS channel having to insist repeatedly that, no, I really really wasn’t making any money blogging.)
Good vs. Fast. If you’re writing a couple of posts a day, you don’t have time to do a lot of revising. On the other hand, this made blogging more conversational and more human (where “human” = fallible, imperfect, in need of a spelpchecker).
One-way vs. Engaged. Writers rarely got to see the reaction of their readers, and even more rarely were able to engage with readers. But blogs were designed to mix it up with readers and other bloggers: permalinks were invented for this very purpose, as were comment sections, RSS feeds, etc.
Owned vs. Shared. I don’t mean this to refer to copyright, although that often was an important distinction between old media and blogs. Rather, in seeing how your words got taken up by other bloggers, you got to see just how little ownership writers have ever had over their ideas. If seeing your work get appropriated by your readers made you uncomfortable, you either didn’t blog or you stopped up your ears and covered your eyes so you could simulate the experience of a mainstream columnist.
Reputation vs. Presence. Old-style writing could make your reputation. Blogging gave you an actual presence. It was you on the Web.
Writing vs. Conversation. Some bloggers posted without engaging, but the prototypical blogger treated a post as one statement in a continuing conversation. That often made the tone more conversational and lowered the demand that one present the final word on some topic.
Journalists vs. Bloggers. This was a big topic of discussion. Journalists worried that they were going to be replaced by incompetent amateurs. I was at an early full-day discussion at the Berkman Center between Big Time Journalists and Big Time Bloggers at which one of the bloggers was convinced that foreign correspondents would be replaced by bloggers crowd-sourcing the news (except this was before Jeff Howe [twitter: crowdsourcing] had coined the term “crowd-sourcing”). It was very unclear what the relationship between journalism and blogging would be. At this meeting, the journalists felt threatened and the bloggers suffered a bad case of Premature Triumphalism.
Objectivity vs.Transparency Journalists were also quite concerned about the fact that bloggers wrote in their own voice and made their personal points of view known. Many journalists — probably most of them — still believe that letting readers know about their own political stances, etc., would damage their credibility. I still disagree.
I was among the 30 bloggers given press credentials at the 2005 Democratic National Convention — which was seen as a milestone in the course of blogging’s short history — and attended the press conference for bloggers put on by the DNC. Among the people they brought forward (including not-yet-Senator Obama) was Walter Mears, a veteran and Pulitzer-winning journalist, who had just started a political blog for the Associated Press. I asked who he was going to vote for, but he demurred because then how could we trust his writing? I replied something like, “Then how will we trust your blog?” Transparency is the new objectivity, or so I’ve been told.
It is still the case that for the prototypical blog, it’d be weird not to know where the blogger stands on the issues she’s writing about. On the other hand, in this era of paid content, I personally think it’s especially incumbent on bloggers to be highly explicit not only about where they are starting from, but who (if anyone) is paying the bills. (Here’s my disclosure statement.)
For me, it was Clay Shirky’s Power Law post that rang the tocsin. His analysis showed that the blogosphere wasn’t a smooth ball where everyone had an equal voice. Rather, it was dominated by a handful of sites that pulled enormous numbers, followed by a loooooooooong tail of sites with a few followers. The old pernicious topology had reasserted itself. We should have known that it would, and it took a while for the miserable fact to sink in.
Yet there was hope in that long tail. As Chris Anderson pointed out in a book and article, the area under the long tail is bigger than the area under the short head. For vendors, that means there’s lots of money in the long tail. For bloggers that means there are lots of readers and conversationalists under the long tail. More important, the long tail of blogs was never homogenous; the small clusters that formed around particular interests can have tremendous value that the short head can never deliver.
So, were we fools living in a dream world during the early days of blogging? I’d be happy to say yes and be done with it. But it’s not that simple. The expectations around engagement, transparency, and immediacy for mainstream writing have changed in part because of blogs. We have changed where we turn for analysis, if not for news. We expect the Web to be easy to post to. We expect conversation. We are more comfortable with informal, personal writing. We get more pissed off when people write in corporate or safely political voices. We want everyone to be human and to be willing to talk with us in public.
So, from my point of view, it’s not simply that the blogosphere got so big that it burst. First, the overall media landscape does look more like the old landscape than the early blogosphere did, but at the more local level – where local refers to interests – the shape and values of the old blogosphere are often maintained. Second, the characteristics and values of the blogosphere have spread beyond bloggers, shaping our expectations of the online world and even some of the offline world.
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Oct. 28, 2016 07:15 AM EDT Reads: 1,112
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Oct. 28, 2016 07:15 AM EDT Reads: 1,117
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Oct. 28, 2016 07:00 AM EDT Reads: 3,748
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 28, 2016 07:00 AM EDT Reads: 1,170
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Oct. 28, 2016 07:00 AM EDT Reads: 586
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 28, 2016 06:45 AM EDT Reads: 1,262
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Oct. 28, 2016 06:15 AM EDT Reads: 1,305
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 28, 2016 06:00 AM EDT Reads: 2,198
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, discussed how the ability to access and analyze the massive volume of streaming data from millio...
Oct. 28, 2016 05:00 AM EDT Reads: 3,200
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Oct. 28, 2016 04:15 AM EDT Reads: 1,159
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
Oct. 28, 2016 04:15 AM EDT Reads: 1,561
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Oct. 28, 2016 02:45 AM EDT Reads: 1,796
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 28, 2016 02:30 AM EDT Reads: 1,197
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Oct. 28, 2016 02:00 AM EDT Reads: 34,375
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Oct. 28, 2016 02:00 AM EDT Reads: 4,400
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 28, 2016 01:00 AM EDT Reads: 1,214
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Oct. 28, 2016 12:45 AM EDT Reads: 1,538
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Oct. 28, 2016 12:00 AM EDT Reads: 1,463
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
Oct. 27, 2016 10:30 PM EDT Reads: 3,095
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Oct. 27, 2016 10:30 PM EDT Reads: 9,817