|By Drew Hendricks||
|January 9, 2014 04:10 PM EST||
Surely you know the parable. One guy builds his house on rock. It's tough, it's expensive, but the house is secure and it lasts. The other guy constructs his home on sand. Easy, cheap ... but then it slides into the ocean. Everything's lost.
A story to encourage children to work hard? Perhaps. But a surprising number of new businesses are building their online futures on foundations that are just as unstable.
Free ... and worth every penny
Too many otherwise sensible business people see an offer for free web hosting and leap at the "opportunity." Some think that adding a top-level domain name makes it okay: that it hides the underlying weaknesses.
One way or another, they won't stay hidden for long. The host might employ the term "free," but you can be sure it expects to profit. At best, that host will start you for free but the service is so restricted you simply have to pay for "extras."
At worst, you'll get stuck with advertising on your site over which you have no control. Think you're going to sell baby clothes in that kind of environment? An extreme example, perhaps, but I'm sure you understand what I mean.
And having inappropriate ads on your website is not the most serious problem; visibility is. While the search engines don't actually penalize free sites simply because they're free, according to Google's own webmaster blog the search engine does downgrade hosts who allow multiple junk sites.
Most free hosts aren't concerned about who builds what -- they actively encourage quantity -- so no matter how good your website is, if it's on a platform that's considered sub-standard, it will inevitably get dragged down.
Why would you take the risk? Professional hosting will cost you $5 a month or less. It used to be more expensive if you wanted to run things like ASP or .NET -- because you needed a Windows server -- but today, specialists such as Accuweb offer the same competitive pricing as you'll find with traditional Linux sites.
It's about as big a no-brainer as you get on the Internet. Professional hosting that will enable you to do pretty much anything you want, without risking the wrath of Google ... and it costs less than a family pizza.
If that's too rich for you, you need to re-evaluate whether you're cut out for online business at all.
The big myth of social media
Social media is huge. Twitter, Pinterest, Instagram, etc. -- all those places offer you the chance to build a tremendous following for your products and services, and it requires nothing but your time.
Then there's the giant that is Facebook. That's a superb place to promote a business ... and free, too. It may only have been around for ten years but it's got so much critical mass, it'll be with us forever, right?
Tell that to people who previously used Myspace or to Rupert Murdoch, who reportedly paid $580 million for that one in 2005 when it was THE social media site. Back then, MySpace had more daily visits than Google, in excess of 1,500 employees, and a turnover of $800 million. Yet six years later it sold for just $35 million and today ... ?
Through growth can be extraordinary online, so can decline. Nobody is suggesting you shouldn't use social media in your business -- very few can afford to ignore its potential -- but you need to employ it in addition to your other Internet activities.
Building a business presence based solely on social media is a dangerous choice. What popular opinion can build, it can very quickly destroy.
The immediacy of the Internet and modern media can distract us from core business principles that are as rock-solid now as they always were -- except that today, firm foundations are as easy to construct as those built on sand.
First, establish an Internet presence that you control: one that isn't subject to the vagaries of fashion. Get professional hosting, build a site, and generate content that appeals to the search engines and your human visitors.
Don't ever try to game the system, particularly not Google. Even if it works in the short term, when Google eventually finds out -- and it will -- that means the end of your website. Period.
As you develop your site, foster your social media presence alongside it. Don't just duplicate content; learn what works best for each platform. The result will be a comprehensive strategy that can survive just about anything.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Oct. 21, 2016 06:45 AM EDT Reads: 1,774
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Oct. 21, 2016 06:15 AM EDT Reads: 4,611
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Oct. 21, 2016 05:45 AM EDT Reads: 5,033
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Oct. 21, 2016 05:00 AM EDT Reads: 3,907
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Oct. 21, 2016 04:30 AM EDT Reads: 3,066
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Oct. 21, 2016 04:15 AM EDT Reads: 1,707
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Oct. 21, 2016 04:00 AM EDT Reads: 10,926
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Oct. 21, 2016 03:15 AM EDT Reads: 1,643
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Oct. 21, 2016 03:15 AM EDT Reads: 3,836
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Oct. 21, 2016 02:00 AM EDT Reads: 5,903
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 21, 2016 01:30 AM EDT Reads: 864
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
Oct. 21, 2016 01:15 AM EDT Reads: 2,911
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Oct. 21, 2016 12:30 AM EDT Reads: 9,582
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Oct. 21, 2016 12:30 AM EDT Reads: 1,924
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Oct. 21, 2016 12:15 AM EDT Reads: 3,458
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Oct. 21, 2016 12:00 AM EDT Reads: 852
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Oct. 21, 2016 12:00 AM EDT Reads: 766
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Oct. 20, 2016 11:45 PM EDT Reads: 3,773
The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn® open source IoT framework, today announced that the two organizations’ boards have approved a merger under the OCF name and bylaws. This merger will advance interoperability between connected devices from both groups, enabling the full operating potential of IoT and representing a significant step towards a connected ecosystem.
Oct. 20, 2016 10:45 PM EDT Reads: 1,096
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 20, 2016 10:45 PM EDT Reads: 11,071