|By Business Wire
|January 7, 2014 08:04 AM EST
CES (Booth #9839) — DTS,
Inc. (Nasdaq:DTSI), a leader in high-definition audio solutions and
audio enhancement technologies, announced today that it has teamed up
Video Archive (IVA), the world’s leading online movie trailer
service, to provide consumers access to the latest cinematic movie
trailers in immersive DTS-HD® surround sound. By encoding IVA’s
movie trailer library in the DTS-HD codec, IVA will be able to
provide a rich, immersive, cinematic surround sound experience to
customers streaming to the latest game consoles connected to a home
theater system, or provide an immersive DTS Headphone:X™ experience to
consumers streaming to a DTS Headphone:X equipped mobile device.
The streaming profile of DTS-HD is a high performance
discrete multi-channel audio codec designed to enable streaming services
to deliver content to consumers in immersive, high-quality 5.1 surround
“Watching trailers on mobile devices and on game consoles are the two
fastest growing parts of our business, so we are excited to be working
with DTS to offer consumers movie trailers presented in DTS-HD.
We know they will enjoy experiencing the same cinematic sound heard at
the theater whether in the comfort of their own homes, or on the go,”
said Rhodes Mason, SVP of Business Development at Internet Video Archive.
“DTS is committed to delivering the industry’s most immersive streaming
audio solutions and is dedicated to making all kinds of entertainment
content to provide a memorable listening experience,” said Geir Skaaden,
senior vice president, products and platforms, DTS. “Movie trailers are
no exception, and we are excited to be working with IVA to deliver their
trailers in DTS-HD surround sound, and are confident that
consumers will love the added entertainment value that having cinematic
surround sound adds to the at-home or mobile viewing experience.”
IVA plans to start streaming movie trailers in immersive DTS-HD
surround sound at the end of Q1 2014. For more information about DTS,
Inc., please visit www.dts.com,
or connect with DTS, Inc. on Facebook
and Twitter (@DTS_Inc).
For more information about IVA, visit InternetVideoArchive.com
or connect on Facebook
IVA is the world’s largest online trailer service, distributing
promotional content online for movies, TV shows, and video games. IVA
offers over a million video assets from 1000 content providers. We have
a client network that reaches 400 million fans and includes such well
known companies as Flixster, Comcast, Verizon, Fandango, B&N.com, the
New York Times, and Sony Electronics. IVA’s cloud-based media service
reaches any audience on any screen with the net’s most popular content:
About DTS, Inc.
DTS, Inc. (Nasdaq:DTSI) is a premier audio solutions provider for
high-definition entertainment experiences—anytime, anywhere, on any
device. DTS’ audio solutions enable delivery and playback of clear,
compelling high-definition audio, which is incorporated by hundreds of
licensee customers around the world, into an array of consumer
electronic devices. From a renowned legacy as a pioneer in high
definition multi-channel audio, DTS became a mandatory audio format in
the Blu-ray Disc™ standard and is now increasingly deployed in enabling
digital delivery of compelling movies, music, games and other forms of
digital entertainment to a growing array of network-connected consumer
devices. DTS technology is in car audio systems, digital media players,
DVD players, game consoles, home theaters, PCs, set-top boxes, smart
phones, surround music content and every device capable of playing
Blu-ray™ discs. Founded in 1993, DTS' corporate headquarters are located
in Calabasas, California, with its licensing operations headquartered in
Limerick, Ireland. DTS also has offices in Los Gatos and Santa Ana,
California; Washington: China: France: Hong Kong; Japan; Singapore;
South Korea; Taiwan; and the United Kingdom. Copyright 2014, DTS, Inc.
DTS, the Symbol, and DTS and the Symbol together are registered
trademarks of DTS, Inc. All other trademarks are the properties of their
respective owners. All rights reserved.
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