Click here to close now.




















Welcome!

Agile Computing Authors: Ruxit Blog, Gregor Petri, Elizabeth White, Liz McMillan, Adrian Bridgwater

News Feed Item

CoreBrand Releases 2014 Trends For U.S. Businesses To Watch

NEW YORK, Jan. 7, 2013 /PRNewswire/ -- CoreBrand, a leading brand strategy and communications firm, and creator of the Corporate Branding Index®, today announced trends to watch for among U.S. companies from Founder and Chairman of CoreBrand Jim Gregory.

"This will be a year like no other, as many companies have trail blazed new and resourceful paths to differentiate themselves as stand-alone brands," commented Mr. Gregory.  "A fascinating and innovative marketplace has emerged out of the economic dark ages, spanning from 2007 until now," he added.

Trends To Watch In 2014:

  • Bootstrapping & Entrepreneurial Resurgence: Enough with the stalemate in Congress and with the sluggish economic recovery. American business is rolling up its sleeves. The whole country is ready to get things done the old fashioned way – by bootstrapping. Bootstrapping is "having less financing costs and finding alternative resources to achieve success." Established companies with thin resources are seeking out new and innovative ways to finance their enterprise and start-ups are doing it as a way to launch new ventures.
  • The Rise of Crowdfunding in Mainstream Funding: The demise of the traditional banking system, which has historically been the finance engine for small business, has faded as a resource for funding. This funding vacuum has given entrepreneurs the impetus to seek out innovative methods to finance new ventures. Crowdfunding will become more sophisticated and mainstream in 2014 and be a key catalyst for fueling innovative ideas.  The breakthroughs of Crowdfunding will have everyone from investment bankers to entrepreneurs rethinking how to finance and scale growth.
  • The Scalability of the Collaborative Economy: The collaborative economy is an expanding growth innovation that is emerging in the technology and business services sectors. New partnerships and alliances are being fueled out of necessity – as it is simply an effective way to success. Today's technologies provide entrepreneurs with new product creation and resource sharing abilities to network and find solutions, rather than use precious funds on equipment and people.
  • Emergence of "Local" Artisans: On the heels of a sluggish economy, we are seeing an emergence of local uprisings on many levels. This concept is now appearing in consumer goods. The rise of Artisanal brands will increase in the U.S.  There will be more varieties of brands in categories once dominated by giants companies (liquor, beer, soft drinks) spawned by start-ups with a "local" feel. There is something inherently American about this leading-edge trend driven by consumers supporting "organic" and "local" initiatives. Technologies and online forums will continue to fuel the momentum of these start-ups at a significantly higher rate.
  • Increase in Customer Interaction and Honesty: Consumers have more power than ever and demand answers. There will be an increase in direct interaction between companies and their customers through social media (comments, product changes, customer input). This will put pressure on companies to be more authentic in marketing and focus on honesty about ingredients, processes, and benefits of the products. Honesty will be the power behind marketing moving forward.
  • Convergence of the Physical and Digital Experiences: Physical and Digital interactions are coming together across a wide spectrum. Smart phones are delivering data while you shop, or watch TV. Tablets are letting you interact with television real-time. Conferences will focus on gathering and transmitting streams of data while hosting live audiences and speaker forums.  This convergence of Physical and Digital is also taking place in real-time manufacturing. While 3D printing has been available for decades, it is becoming more sophisticated and very inexpensive to own a 3D printer. The MakerBot is one starter level 3D printer for only $3000. This technology is quickly evolving from rapid prototyping to mass customization manufacturing. 
  • Content-Driven Marketing and Communications: Consumer influence will continue to evolve the role of business marketing and communications.  Chief Marketing Officers (CMO) will become even more engaged in the business operations to better face the ever-changing challenges. Content takes a seat at the head of the branding table as a key value proposition on how companies engage with customers. Customers will seek more information, through all channels than ever before and become more thoroughly educated before moving to an action/outcome.
  • Big Data No Longer a Buzzword: "Big Data" will stop being a buzzword, as companies engage in the deeper use of responding with comprehensive information backed by thorough data. The CMO's role will become more influential than the Chief Information Officer (CIO) by embracing and leveraging "Small Data" (contextualized Big Data) to grow revenue and enterprise value. As this develops, the CMO's tenure will lengthen and the career path will ultimately lead to the next generation of CEOs.
  • Brand Stewardship Isn't Gone: Corporate America has indeed joined the "warm and fuzzy" bandwagon - a very positive development. Corporate Social Responsibility (CSR) and Sustainability programs will continue getting attention at the board level in major companies. Employees, communities, media, customers, and shareholders are raising expectations about the role of corporations to take and maintain a leadership position in implementing high-level CSR and Sustainable standards.
  • Outlook for the U.S. is Decidedly Upbeat: For the first time in decades the U.S. is seeing a trend towards lower cost of domestic energy. When combined with a drive for success among its work force, new innovations, lower borrowing and marketing costs, the U.S. will become even more competitive globally with its manufacturing efforts. By keeping costs in line, more consumers will be seeking out American made products.

About CoreBrand

CoreBrand, an independent branding firm and is the only firm that links brand identity to financial performance through data and analysis. CoreBrand helps organizations understand, build, express and measure their brands. Thanks in part to its unique CoreBrand®Analysis, the company is able to gauge the impact of a brand initiative upon the success of an organization.  CoreBrand is the creator of Corporate Branding Index®, a 23 year old index that provides continuous benchmarking data, insights and corporate brand valuation for over 1000 companies, across 54 industries.

About James R. Gregory

James R. Gregory is the founder and Chairman of CoreBrand, a global brand strategy, communications and design firm headquartered in New York, with offices in Los Angeles and Tampa. He helps clients develop strategies to improve their corporate brands and bottom-line performance. James is credited with developing pioneering and innovative tools for measuring the power of brands and their impact on a corporation's financial performance. He has written four acclaimed books on creating value with brands: Marketing Corporate Image, Leveraging the Corporate Brand, Branding Across Borders, and most recently, The Best of Branding.

SOURCE CoreBrand

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
A producer of the first smartphones and tablets, presenter Lee M. Williams will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. In his session at @ThingsExpo, Lee Williams, COO of ETwater, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...