Welcome!

Agile Computing Authors: Janakiram MSV, Dana Gardner, JP Morgenthal, Pat Romanski, Kevin Jackson

News Feed Item

CoreBrand Releases 2014 Trends For U.S. Businesses To Watch

NEW YORK, Jan. 7, 2013 /PRNewswire/ -- CoreBrand, a leading brand strategy and communications firm, and creator of the Corporate Branding Index®, today announced trends to watch for among U.S. companies from Founder and Chairman of CoreBrand Jim Gregory.

"This will be a year like no other, as many companies have trail blazed new and resourceful paths to differentiate themselves as stand-alone brands," commented Mr. Gregory.  "A fascinating and innovative marketplace has emerged out of the economic dark ages, spanning from 2007 until now," he added.

Trends To Watch In 2014:

  • Bootstrapping & Entrepreneurial Resurgence: Enough with the stalemate in Congress and with the sluggish economic recovery. American business is rolling up its sleeves. The whole country is ready to get things done the old fashioned way – by bootstrapping. Bootstrapping is "having less financing costs and finding alternative resources to achieve success." Established companies with thin resources are seeking out new and innovative ways to finance their enterprise and start-ups are doing it as a way to launch new ventures.
  • The Rise of Crowdfunding in Mainstream Funding: The demise of the traditional banking system, which has historically been the finance engine for small business, has faded as a resource for funding. This funding vacuum has given entrepreneurs the impetus to seek out innovative methods to finance new ventures. Crowdfunding will become more sophisticated and mainstream in 2014 and be a key catalyst for fueling innovative ideas.  The breakthroughs of Crowdfunding will have everyone from investment bankers to entrepreneurs rethinking how to finance and scale growth.
  • The Scalability of the Collaborative Economy: The collaborative economy is an expanding growth innovation that is emerging in the technology and business services sectors. New partnerships and alliances are being fueled out of necessity – as it is simply an effective way to success. Today's technologies provide entrepreneurs with new product creation and resource sharing abilities to network and find solutions, rather than use precious funds on equipment and people.
  • Emergence of "Local" Artisans: On the heels of a sluggish economy, we are seeing an emergence of local uprisings on many levels. This concept is now appearing in consumer goods. The rise of Artisanal brands will increase in the U.S.  There will be more varieties of brands in categories once dominated by giants companies (liquor, beer, soft drinks) spawned by start-ups with a "local" feel. There is something inherently American about this leading-edge trend driven by consumers supporting "organic" and "local" initiatives. Technologies and online forums will continue to fuel the momentum of these start-ups at a significantly higher rate.
  • Increase in Customer Interaction and Honesty: Consumers have more power than ever and demand answers. There will be an increase in direct interaction between companies and their customers through social media (comments, product changes, customer input). This will put pressure on companies to be more authentic in marketing and focus on honesty about ingredients, processes, and benefits of the products. Honesty will be the power behind marketing moving forward.
  • Convergence of the Physical and Digital Experiences: Physical and Digital interactions are coming together across a wide spectrum. Smart phones are delivering data while you shop, or watch TV. Tablets are letting you interact with television real-time. Conferences will focus on gathering and transmitting streams of data while hosting live audiences and speaker forums.  This convergence of Physical and Digital is also taking place in real-time manufacturing. While 3D printing has been available for decades, it is becoming more sophisticated and very inexpensive to own a 3D printer. The MakerBot is one starter level 3D printer for only $3000. This technology is quickly evolving from rapid prototyping to mass customization manufacturing. 
  • Content-Driven Marketing and Communications: Consumer influence will continue to evolve the role of business marketing and communications.  Chief Marketing Officers (CMO) will become even more engaged in the business operations to better face the ever-changing challenges. Content takes a seat at the head of the branding table as a key value proposition on how companies engage with customers. Customers will seek more information, through all channels than ever before and become more thoroughly educated before moving to an action/outcome.
  • Big Data No Longer a Buzzword: "Big Data" will stop being a buzzword, as companies engage in the deeper use of responding with comprehensive information backed by thorough data. The CMO's role will become more influential than the Chief Information Officer (CIO) by embracing and leveraging "Small Data" (contextualized Big Data) to grow revenue and enterprise value. As this develops, the CMO's tenure will lengthen and the career path will ultimately lead to the next generation of CEOs.
  • Brand Stewardship Isn't Gone: Corporate America has indeed joined the "warm and fuzzy" bandwagon - a very positive development. Corporate Social Responsibility (CSR) and Sustainability programs will continue getting attention at the board level in major companies. Employees, communities, media, customers, and shareholders are raising expectations about the role of corporations to take and maintain a leadership position in implementing high-level CSR and Sustainable standards.
  • Outlook for the U.S. is Decidedly Upbeat: For the first time in decades the U.S. is seeing a trend towards lower cost of domestic energy. When combined with a drive for success among its work force, new innovations, lower borrowing and marketing costs, the U.S. will become even more competitive globally with its manufacturing efforts. By keeping costs in line, more consumers will be seeking out American made products.

About CoreBrand

CoreBrand, an independent branding firm and is the only firm that links brand identity to financial performance through data and analysis. CoreBrand helps organizations understand, build, express and measure their brands. Thanks in part to its unique CoreBrand®Analysis, the company is able to gauge the impact of a brand initiative upon the success of an organization.  CoreBrand is the creator of Corporate Branding Index®, a 23 year old index that provides continuous benchmarking data, insights and corporate brand valuation for over 1000 companies, across 54 industries.

About James R. Gregory

James R. Gregory is the founder and Chairman of CoreBrand, a global brand strategy, communications and design firm headquartered in New York, with offices in Los Angeles and Tampa. He helps clients develop strategies to improve their corporate brands and bottom-line performance. James is credited with developing pioneering and innovative tools for measuring the power of brands and their impact on a corporation's financial performance. He has written four acclaimed books on creating value with brands: Marketing Corporate Image, Leveraging the Corporate Brand, Branding Across Borders, and most recently, The Best of Branding.

SOURCE CoreBrand

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.