Welcome!

Web 2.0 Authors: Roger Strukhoff, Liz McMillan, Jnan Dash

News Feed Item

The LOOP Debuts Patented Earbud Anti-Tangling Device at CES 2014

The LOOP will debut patented earbud anti-tangling technology at the 2014 International CES®, the global stage for innovation, in Las Vegas, Nev., Jan. 7-10. The LOOP will offer product demonstrations and meetings with Scott Rodwin, The LOOP’s chief executive officer, at Booth #73609.

Offered in a tantalizing array of translucent colors, The LOOP has one mission in life: To make sure users never have to waste another frustrated minute of their lives untangling a Gordian knot of earbud wires…and to keep them from looking like a doofus while doing so.

The device was born out of necessity and the personal experience of its inventor: Scott Rodwin, a Boulder-based architect, designer and innovator.

“I got frustrated with having this tangle of wires in my pocket. I have 25 years of experience as a designer and problem solver. So I set about solving it,” said Rodwin. “I went through seven different designs over three years to come up with the best earbud holder on the market. My criteria were that it be the easiest and quickest to use, most attractive to look at and pleasing to hold. I needed it to be elegant and fun, inexpensive and durable. It had to be something that I’d want to use myself everyday.”

The LOOP is simple to use. Wind on. Wind off. It works with virtually any set of earbuds. Any make, any model, from Apple to Bose to JVC and Skullcandy. The unique design allows you to roll them without having to move your thumb every time you wind. It’s extremely durable, comes in eight cool colors and slips easily into your pocket. It fits perfectly into the bottom of a car cup-holder, it protects your buds from damage.

ABOUT THE LOOP

The LOOP, LLC provides discriminating consumers with patented technology for earbud headphone wires. Headquartered in Boulder, CO, the smart and sassy company was founded by Scott Rodwin, a successful entrepreneur, innovator and award-winning designer for more than 25 years. Follow us on Facebook at www.facebook.com/ipockekloop.com, Twitter @ipocketloop and at www.ipocketloop.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.