|By Marketwired .||
|January 3, 2014 08:00 AM EST||
SAN JOSE, CA -- (Marketwired) -- 01/03/14 -- TiVo Inc. (NASDAQ: TIVO) will bring the comfort of a living room, its highly acclaimed new TiVo Roamio and hours of the best television content to the 2014 Consumer Electronics Show (CES) floor this January, when three small screen fanatics will continuously watch TV for nearly four days in an attempt to break the GUINNESS WORLD RECORDS® record for the longest marathon watching television record. As part of the TiVo TV Binge-Viewing World Record Attempt,* which kicks off on Monday, January 6, the three TV aficionados will attempt to watch more than 86 hours and 37 minutes of television in order to break the existing world record.
TiVo's TV Binge-Viewing World Record Attempt will take place throughout CES in TiVo's booth -- number 7920, in the Central Hall of the Las Vegas Convention Center. The attempt will begin at 7 p.m. on January 6, with a projected end date of January 10. The current world record for the longest marathon watching television is held by two Californians who watched consecutive episodes of FOX's "The Simpsons" for more than 86 hours in 2012.
"Now, more than ever, we're seeing a huge range of buzz-worthy television content -- from sitcoms, to reality TV, to dramas -- and these shows are permeating our culture, becoming a part of daily conversation. As a result, consumers are increasingly binge-viewing popular TV programming, and this phenomenon has truly gained social acceptance," said Tom Rogers, President and CEO of TiVo. "TiVo Roamio is only way to get all your regular channels and streaming content like Netflix and Hulu, while also getting live and recorded TV and video-on-demand, even while getting it to your iPad or iPhone for viewing anywhere -- it allows you to binge on anything and everything, anywhere, anytime like nothing else out there."
Television and radio host and self-proclaimed "TV superfan" Chris Cashman will serve as host and emcee of the TiVo TV Binge-Viewing World Record Attempt, and dozens of staff and volunteers will serve as official timekeepers and witnesses, observing the guidelines set by GUINNESS WORLD RECORDS.
To watch the contestants in real time during the world record attempt, follow TiVo on Twitter (@TiVo) or follow the #TiVoWorldRecord hashtag. Videos summarizing the record attempt will be posted daily at YouTube.com/TiVo. You can also visit http://dropc.am/p/YsCvYJ for a live stream or, if attending CES, please visit TiVo booth number 7920 to witness the attempt.
During the TiVo TV Binge-Viewing World Record Attempt, each participant will get a five-minute break (for sleep, trips to bathroom, etc.) for every one hour of the attempt. The four participants are allowed to eat and drink while watching TV and can also change channels while looking at the screen, although talking on the telephone or reading is prohibited.
The TiVo Roamio Series includes three models: TiVo Roamio ($199.99), TiVo Roamio Plus ($399.99) and TiVo Roamio Pro ($599.99). A TiVo Service subscription is required and sold separately. Roamio features four or six tuners and unprecedented storage (ranging from 75 hours to 450 hours of HD content). The improved speed and performance of TiVo Roamio also includes integrated wireless and TiVo Stream functionality in the Plus and Pro models. With the Roamio family of products, along with TiVo Mini, customers can replace their cable DVR and associated monthly DVR box rental and DVR service fees and even save money every month with TiVo Roamio or a whole-home TiVo solution and a TiVo service subscription.
TiVo products can be purchased nationwide at retail stores like Best Buy and Costco or directly from TiVo by calling 1-877-BUY-TIVO (1-877-289-8486) or visiting www.tivo.com. No functionality should be expected or is represented without a paid subscription to the TiVo Service.
*"the longest marathon watching television" according to Guinness World Records
About TiVo Inc.
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). Today TiVo is a global leader in advanced television service for virtually any platform or device. TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single-solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search and deliver millions of pieces of broadband, cable and broadcast content directly to the television. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com.
TiVo and the TiVo logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2013 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.
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