Agile Computing Authors: Elizabeth White, Liz McMillan, William Schmarzo, Carmen Gonzalez, Jim Kaskade

Related Topics: Agile Computing, Release Management

Agile Computing: Blog Post

Five Reasons Google+ Will Survive the Social Media Storm

Give in to Google while you still can

The Daily News reports that 540 million people are actively using Google+ compared to Facebook's 1.2 billion active users. While Google+ continues to see growth, it's nowhere near the level of Facebook. These statistics seem to suggest that Google+ will never reach the success of Facebook, yet Google+ offers features that keep them in the game. As such, here are five reasons that Google+ will survive the social media storm.

Image via Flickr by ivanpw

Integration of Google Products
Google is everywhere. Subsequently, Google+ capitalizes on this by integrating the company's entire product line. Add friends, family, and colleagues to your Google+ circles from your contact list in Gmail. Edit, organize, and store photos through Picasa, then share them through Google+.

Like that video you watched on YouTube? Click the "plus 1" button to share the video with your friends on the Google+ network. Google's algorithms can then analyze your selections and make suggestions based on videos your friends like. Google product integration makes Google+ superior because sharing becomes even easier.

Usability Beyond Social Sharing
Many businesses will choose to connect to customers with Facebook and colleagues through LinkedIn. However, Google+ combines the best parts of both of these social media platforms into one and adds a sprinkling of Twitter for good measure. Google+ for businesses allows for a connection to the customer, while providing more information about the business and even directions (through Google Maps, of course).

Users can create circles in Google+ to connect with colleagues without the personal content interruptions. The hangouts feature in Google+ even allows you to video chat or host a conference call with your colleagues and business leaders. This usability beyond social sharing could help put Google+ in the lead among the social media platforms.

Image via Flickr by buddawiggi

A Better Application for Phones and Tablets
With as much sharing as everyone does through social media, having a well-designed app is critical for allowing users to stay connected. Facebook's app appears to fall short in many areas. Yet Google+ has created an app that offers users easy and efficient management of your account.

Whether you're checking status updates on your T-Mobile 4g smart phone or the smart phone of your choosing, the Google+ app allows for the same functionality as the browser version. This is yet another reason that Google+ will survive the social media storm.

General Ease of Use
Google+ makes every effort to make sure sharing is as easy as possible. Google+ has an almost non-existent profile setup for people who use other Google services. Easily add or remove friends through circles instead of the awkward process of friend requests and unfriending. Better notifications and fewer ads make Google+ less cluttered and easier to navigate.

Customize your content based on your circles, and mute any posts so that you see only what you want to see. These Google+ features create a social media experience that is both easy to use and practical.

Approachable Privacy Policies
Facebook has recently been under fire for changes made to their privacy policy. Social media users want to feel comfortable knowing that their information is only shared with people of their choosing. Google+ took a cue from this and created privacy policies that allow users to customize what they share with whom.

Each circle has its own level of privacy that the user can adjust at any time. You can also adjust the level of privacy for anything you put on Google+, whether it's a photo, a post, or people with whom you're friends. Google+'s attention to privacy is another reason that this platform will continue to survive.

Image via Flickr by vestman

Google+ is not the most popular social media platform, but it offers many features that continue to attract new users. The continued growth of Google+ is due to the integration of Google products, the usability beyond social sharing, a better application for phones and tablets, the general ease of use, and the approachable privacy policies. Features such as these will allow Google+ to survive in the coming years. Which social media platform do you prefer to use?

More Stories By Calvin Sellers

Calvin Sellers is a mobile technology and social media writer from Tampa, FL. He has worked to create captivating content for clients in many niches. Follow him on Twitter @CalvintheScribe.

@ThingsExpo Stories
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
OnProcess Technology has announced it will be a featured speaker at @ThingsExpo, taking place November 1 - 3, 2016, in Santa Clara, California. Dan Gettens, OnProcess’ Chief Analytics Officer, will discuss how Internet of Things (IoT) data can be leveraged to predict product failures, improve uptime and slash costly inventory stock. @ThingsExpo is an annual gathering of IoT and cloud developers, practitioners and thought-leaders who exchange ideas and insights on topics ranging from Big Data in...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn® open source IoT framework, today announced that the two organizations’ boards have approved a merger under the OCF name and bylaws. This merger will advance interoperability between connected devices from both groups, enabling the full operating potential of IoT and representing a significant step towards a connected ecosystem.
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...