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Livefyre Continues Global Expansion Into Australia

Company Enters Australian Market With 15 Leading National Brands as Customers, Including SBS, News Corp Australia and Shine

SAN FRANCISCO, CA -- (Marketwired) -- 12/17/13 -- Livefyre, provider of the leading real-time conversation and social curation platform, today announced it has expanded into Australia, with more than 15 national broadcasters and digital publishers as customers and the opening of a new office in Sydney. Companies using Livefyre include SBS, Shine Australia, News Corp Australia, News.com.au, Herald Sun, Fox Sports Australia, The Australian, Perth Now, Courier Mail, Adelaide Now, The Daily Telegraph, ProjectARk.tv and The Voice.

Already the leading social CMS provider in the US and steadily growing its presence across the UK and Europe, Livefyre is helping these companies integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts.

"We were looking for a social media solution to drive online conversation across our sites, providing a place for SBS audiences to talk about their favorite programs and sporting events," explained John-Paul Marin, Executive Producer, Online from SBS, who is using the Livefyre platform on properties including the popular football destination, The World Game and SBS On Demand. John-Paul Marin continued, "In addition to their real-time conversation apps, we'll be able to use the StreamHub platform to curate what's being said about our shows and actors on social networks and integrate that content into our digital properties in real-time, creating a compelling second screen experience."

Livefyre's StreamHub platform, used by all Enterprise customers, infuses real-time social content into websites and mobile apps to increase viewer engagement, boost website traffic and drive revenue. Applications built on StreamHub include LiveComments, LiveChat, LiveBlogs and LiveReviews. StreamHub also allows customers to aggregate, filter and display social content from Twitter, Facebook, YouTube, Instagram, and more and then integrate that content into any digital display, including websites, mobile apps, tv broadcasts, advertisements, in-store digital displays and big screens at live events.

Livefyre founder and CEO Jordan Kretchmer stated, "Australia is an important market for Livefyre as we look to bring social experiences to the APAC region. The incredible interest in our products and services is part of a global trend where media companies and publishers are becoming more human and participatory with their communication strategies. We look forward to expanding beyond Australian media and publishing to help brands leverage similar tactics in their marketing and advertising programs."

About Livefyre
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre's social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013.

Founded in 2009 with offices in San Francisco, New York and London, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit www.livefyre.com or follow us Twitter and Instagram at @livefyre or @storify.

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