Welcome!

Agile Computing Authors: Yeshim Deniz, Elizabeth White, XebiaLabs Blog, Carmen Gonzalez, Liz McMillan

Related Topics: Agile Computing, CRM

Agile Computing: Blog Post

Four Social Strategies to Drive Traffic to Your Company's Blog

More Visitors Means More Customers

A company's blog is often an integral parulitt of its marketing strategy, but running it can be a fairly complex undertaking. It takes a keen knowledge of Internet traffic and marketing tactics for a blog to be successful and help establish the company as a credible resource within your niche. Here are a few strategies you can use to drive traffic to your company's blog.

Vary the Content (But Don't Forget Your Target Audience)
In order to appeal to a wider audience, vary the content you feature on your blog to encompass differing views that pertain to your company. Look at your target demographic and put yourself in their shoes. What are the points of interest at the top of their lists? What's important to them? For instance, if your demographic is young professionals, the content you should feature will be wildly different than if it were stay-at-home moms or growing families.

Different forms of content, however, add variety to the blog's appeal. You'll keep your readers' attention longer if you use videos, graphics, and infographics to portray your messages. Incorporate outside content to give your blog a fresh feel as well. Consider accepting guest posts and link to outside sources that are relevant but don't directly compete with your product or service.

Design a Mobile-Friendly Version of Your Site

Image via Flickr by Erik Mallinson

Nowadays, people are viewing websites on their mobile devices as often, if not more often, than they are on their traditional laptop and desktop computers. Due to the increasing accessibility for users to connect wirelessly, readers will be accessing the blog through lots of different devices.

And as more and more employers turn to BYOD solutions to reduce overhead in increase worker productivity, a larger percentage of your blog's visitors will be coming to it from their own devices, but on their employers' networks and connections. For these reasons, the blog's design will have to be responsive to these devices (ideally, it will be done in RWD) and since these networks are often supervised, you'll want to be sure the content isn't NSFW.

Learn the Basics of Search Engine Optimization
In order to find information on the Web, most people start with a major search engine like Google, Yahoo, or others like them. The idea is to make your blog show up on those search engines when users search for keywords that are relevant to your site. Sites that have relevant content that's expertly written and effectively uses keywords will show up higher in these searches.

Do some research into your target demographic to find out what keywords they're searching for most and incorporate them into your posts by linking to relevant authority sites. There are plenty of tutorials online that can help you educate yourself with the basics of SEO and help you learn how to incorporate it into your marketing strategies.

Let Social Media Work for You
Social networks have very quickly become every marketer's best friend. If it's done right, networks like Facebook, Twitter, LinkedIn, StumbleUpon, and Imgur can make a marked difference in driving traffic to your company's website or blog, but it's worth mentioning that there's a big difference between paid and organic social media activity.

Paid
Some social networks, such as Facebook, restrict how much of your audience directly sees your content on their home news feed. You can opt to pay a fee to get your posts seen on more newsfeeds. You can also have Facebook promote your page to friends of your existing fans, who have similar interests, according to other "likes" on the network.

Twitter has a similar option to promote tweets. You can opt to pay a certain amount per interaction, usually in the ballpark of a quarter each, and it gives you the option to promote it to accounts that follow similar accounts to yours, or users to interact with keywords that relate to your demographic.

Organic
Any organic activity on social media accounts comes from word of mouth, or users directly seeking out your account. There is an ongoing debate between marketers about paid versus organic social media interaction, but there is no cookie cutter right answer. It's always a good idea to gain a base following organically at first, and then enhancing it with paid posts later to get the word out to more potential readers.

A well-executed company blog can make all the difference in a successful, multifaceted marketing strategy. Give these tips a try and see how far you can take it. You might be surprised how helpful your blog will be in promoting your product or service.

More Stories By Calvin Sellers

Calvin Sellers is a mobile technology and social media writer from Tampa, FL. He has worked to create captivating content for clients in many niches. Follow him on Twitter @CalvintheScribe.

@ThingsExpo Stories
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Judith Hurwitz is president and CEO of Hurwitz & Associates, a Needham, Mass., research and consulting firm focused on emerging technology, including big data, cognitive computing and governance. She is co-author of the book Cognitive Computing and Big Data Analytics, published in 2015. Her Cloud Expo session, "What Is the Business Imperative for Cognitive Computing?" is scheduled for Wednesday, June 8, at 8:40 a.m. In it, she puts cognitive computing into perspective with its value to the busin...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...