Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Pat Romanski, Andy Thurai

Related Topics: Agile Computing, CRM

Agile Computing: Blog Post

Four Social Strategies to Drive Traffic to Your Company's Blog

More Visitors Means More Customers

A company's blog is often an integral parulitt of its marketing strategy, but running it can be a fairly complex undertaking. It takes a keen knowledge of Internet traffic and marketing tactics for a blog to be successful and help establish the company as a credible resource within your niche. Here are a few strategies you can use to drive traffic to your company's blog.

Vary the Content (But Don't Forget Your Target Audience)
In order to appeal to a wider audience, vary the content you feature on your blog to encompass differing views that pertain to your company. Look at your target demographic and put yourself in their shoes. What are the points of interest at the top of their lists? What's important to them? For instance, if your demographic is young professionals, the content you should feature will be wildly different than if it were stay-at-home moms or growing families.

Different forms of content, however, add variety to the blog's appeal. You'll keep your readers' attention longer if you use videos, graphics, and infographics to portray your messages. Incorporate outside content to give your blog a fresh feel as well. Consider accepting guest posts and link to outside sources that are relevant but don't directly compete with your product or service.

Design a Mobile-Friendly Version of Your Site

Image via Flickr by Erik Mallinson

Nowadays, people are viewing websites on their mobile devices as often, if not more often, than they are on their traditional laptop and desktop computers. Due to the increasing accessibility for users to connect wirelessly, readers will be accessing the blog through lots of different devices.

And as more and more employers turn to BYOD solutions to reduce overhead in increase worker productivity, a larger percentage of your blog's visitors will be coming to it from their own devices, but on their employers' networks and connections. For these reasons, the blog's design will have to be responsive to these devices (ideally, it will be done in RWD) and since these networks are often supervised, you'll want to be sure the content isn't NSFW.

Learn the Basics of Search Engine Optimization
In order to find information on the Web, most people start with a major search engine like Google, Yahoo, or others like them. The idea is to make your blog show up on those search engines when users search for keywords that are relevant to your site. Sites that have relevant content that's expertly written and effectively uses keywords will show up higher in these searches.

Do some research into your target demographic to find out what keywords they're searching for most and incorporate them into your posts by linking to relevant authority sites. There are plenty of tutorials online that can help you educate yourself with the basics of SEO and help you learn how to incorporate it into your marketing strategies.

Let Social Media Work for You
Social networks have very quickly become every marketer's best friend. If it's done right, networks like Facebook, Twitter, LinkedIn, StumbleUpon, and Imgur can make a marked difference in driving traffic to your company's website or blog, but it's worth mentioning that there's a big difference between paid and organic social media activity.

Paid
Some social networks, such as Facebook, restrict how much of your audience directly sees your content on their home news feed. You can opt to pay a fee to get your posts seen on more newsfeeds. You can also have Facebook promote your page to friends of your existing fans, who have similar interests, according to other "likes" on the network.

Twitter has a similar option to promote tweets. You can opt to pay a certain amount per interaction, usually in the ballpark of a quarter each, and it gives you the option to promote it to accounts that follow similar accounts to yours, or users to interact with keywords that relate to your demographic.

Organic
Any organic activity on social media accounts comes from word of mouth, or users directly seeking out your account. There is an ongoing debate between marketers about paid versus organic social media interaction, but there is no cookie cutter right answer. It's always a good idea to gain a base following organically at first, and then enhancing it with paid posts later to get the word out to more potential readers.

A well-executed company blog can make all the difference in a successful, multifaceted marketing strategy. Give these tips a try and see how far you can take it. You might be surprised how helpful your blog will be in promoting your product or service.

More Stories By Calvin Sellers

Calvin Sellers is a mobile technology and social media writer from Tampa, FL. He has worked to create captivating content for clients in many niches. Follow him on Twitter @CalvintheScribe.

IoT & Smart Cities Stories
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.