Click here to close now.

Welcome!

Web 2.0 Authors: Carmen Gonzalez, Pat Romanski, Yeshim Deniz, Alena Prokharchyk, Elizabeth White

Related Topics: Web 2.0, Wireless, Microservices Journal, .NET, iPhone

Web 2.0: Article

Not Games But Game Changing

Why some mobile business app developers stand out from the crowd

Mobile apps aren't just for consumers anymore. Businesses large and small are recognizing that mobile apps can heighten employee efficiency and productivity. Mobile apps can give many companies a competitive edge through more agile customer service, sales tools, and supply chain management. In a Q213 Appcelerator survey of mobile app developers, 42.7% plan to build apps that are B2B and B2E (business to employee), and more than 51% expect to build apps for enterprise app stores.

Businesses face a number of challenges as they deploy mobile apps across the enterprise. With proliferation of mobile devices, mobile technology fragmentation, and the trend toward "BYOD," operability on multiple platforms is essential to ensure broad adoption. Intuitive user interface is important as well, since employees have expectations based on their experience with consumer apps. To avoid data leaks and other security breaches, businesses need to address authentication and access privileges across the enterprise. Integration with existing IT infrastructure, both on premise and in the cloud, must also be considered, as well as data retention and regulatory compliance.

On November 13, The Silicon Valley Business App (SVBA) Awards sponsored by Regalix, recognized six outstanding mobile business apps for their innovation and development practices. In this article, we describe two of these award-winning apps and how they effectively address the specific needs of businesses.

DocuSign Ink: SVBA Award Winner for Productivity
The global standard for eSignature®, DocuSign Ink makes it possible for employees to use their mobile devices to safely and securely provide information, sign or initial any document, and then return the completed document via email - anytime, anywhere.

DocuSign understood that for the mobile app to be adopted across the enterprise, the signing experience had to be intuitive and easy to use for any user - whether a customer, prospect, partner, supplier, or employee. Download and setup needed to be straightforward, and the process of opening a document from email, importing it into DocuSign Ink, and applying a signature had to be completely seamless with the highest levels of security and availability, since businesses would rely on the technology for mission critical operations. As a result, they designed the app so that users can easily complete form fields, drag and drop their signatures and initials into documents, and complete the DocuSigning of a document received through email in three taps or less. The DocuSign Ink app integrates with the native email client on each mobile device so that users can sign documents from within the email client.

In addition, they recognized that since many employees would be downloading the app on their personal smartphones and tablets, the interface needed to be comfortable and familiar for users on a variety of mobile devices and software platforms. DocuSign developed native apps for iOS, Android, and Windows, optimizing each for the interesting features of the individual operating system. Since native apps deliver faster and more reliable performance than Web-based apps, DocuSign was able to deliver a high-quality user experience, which encouraged rapid adoption among consumers and businesses alike.

By developing native apps, DocuSign was able to give users a rich signature creation experience and tools to enhance productivity. The app is tuned for pressure and speed sensitivity while offering a variety for pen types and colors for users to personalize their signatures. An optional push notification feature was seamlessly integrated into the app, which alerts users when they have documents to sign, when transactions have been completed, and the status of documents as they're being signed, all without the user having to open DocuSign Ink. These features make employees more productive to accelerate the speed of business and reduce costs-all without complicating the user experience.

Voxer Business: SVBA Award Winner for Social Business and Winner for Best Overall Mobile Business App
Voxer Business is a live messaging application that blends the richness of voice with the etiquette of texting. Unlike traditional push-to-talk phones or radios, Voxer Business offers both live streamed and recorded messages at scale, including voice, text, or images. Voxer Business can send live audio between mobile and desktop clients, enabling workers to collaborate regardless of location or device.

Designed to be an enterprise-grade communications tool, Voxer Business was built to mesh with companies' existing business processes and IT infrastructure. For example, the app supports LDAP, Active Directory, and other back end directory systems to streamline identity management and allow integration with existing enterprise system credentials, enabling a true single sign-on experience. Additionally, Voxer aligns its storage policies with its customers' existing data retention and regulatory compliance policies and utilizes military grade encryption to guard against data leaks.

Voxer recognized that employees would be using the app on their personal mobile devices as well as their desktops. Since low latency and high-quality audio are so crucial to the user experience (and adoption), Voxer developed native apps for each mobile device and a Web-based application for desktop that supports multiple conversations. While the look and feel of the app is consistent across devices, each native app is optimized for high-quality audio on the specific platform. Voxer believed that seamless integration of a desktop application was important from a business process perspective, as it gives users complete flexibility whether they are in the office or on the road. An additional benefit is elimination of information silos that can develop when desktop and mobile applications are not unified.

DocuSign and Voxer built their mobile business apps on different foundations. DocuSign was well established as a leader in eSignature and eSignature transaction management for the enterprise. Recognizing the growing trend of mobility among consumers and the mobile sales and service workforce, DocuSign added mobile apps to its product portfolio to deliver even greater value to customers. Voxer applied its mobile app technology, which first gained massive consumer adoption, to the rigorous requirements of the enterprise as it developed its professional-grade solution. Voxer Business is arguably the poster child of the consumerization of IT. Both companies have employed best practices to develop native mobile apps that deliver cross platform functionality, an intuitive user experience, and IT infrastructure integration. Much more than mobile versions of business apps, DocuSign Ink and Voxer Business are good examples of mobile apps designed from the ground up to work for businesses-and to make them more nimble and productive.

More Stories By Vikas Sharan

Vikas Sharan is CEO of Regalix and provides leadership and strategy to the company. He actively works with Regalix’s customers to define growth strategies for several Fortune 500 as well as venture backed companies. Vikas is a serial entrepreneur and has spent 15+ years in digital marketing and human factors. Before starting Regalix, he had founded Lozoic, which sold telecommunication products and services to Tier 1 telecom carriers in US and Europe. Before starting Lozoic, he was a key member in creating the first online bank, WingspanBank (acquired by Bank One, now Chase). Prior to this he led Emerging Technologies practice at Enherent (NASDAQ: ENHT). At Enherent he was responsible for creating Internet and Wireless strategies for companies such as Philip Morris, JP Morgan, and Prudential. Vikas is an author and frequent presenter at conferences. Vikas has a Masters Degree in Industrial Design from IIT Mumbai.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
BroadSoft on Tuesday announced that it is a recipient of the 2014 Frost & Sullivan Market Leadership Award in the Hosted/Cloud Internet Protocol (IP) Telephony market for Latin America. According to Frost & Sullivan market research, the Latin America (LATAM) hosted/cloud Internet Protocol (IP) telephony market, including integrated unified communications and collaboration (UC&C) applications, is currently experiencing a rapid growth trajectory and is expected to exhibit a tenfold rise in annual revenues in the 2013-2020 period. With more than 600 cloud deployments internationally, BroadSoft w...
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are configurable to any form factor or custom configuration. AIC leads the industry with nearly 20 years of ...
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Telecommunications Corporation, a facilities-based international carrier licensed by t...
There are lots of challenges in IoT around secure, scalable and business friendly infrastructure for enterprises. For large corporations, IoT implementations are one of the top priorities of the decade. All industries are seeing a competitive need to sustain by investing in IoT initiatives. The value addition comes from improved customer service, innovative product and additional revenue streams. The data from these IP-connected devices can be leveraged for a variety of business applications as well as responsive action controls. The various architectural building blocks of an IoT ...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is an up-and-coming standard that enables real-time voice and video to be directly embedded into browsers making the browser a primary user interface for communications and collaboration. WebRTC runs in a number of browsers today and is currently supported in over a billion installed browsers globally, across a range of platform OS and devices. Today, organizations that choose to deploy WebRTC applications and use a host machine that supports audio through USB or Bluetooth can use Plantronics products to connect and transit or receive the audio associated with the WebRTC session.
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) application providers dating back to 2004. Cybozu's kintone.com is a leading global BYOA (Build Your O...
As enterprises move to all-IP networks and cloud-based applications, communications service providers (CSPs) – facing increased competition from over-the-top providers delivering content via the Internet and independently of CSPs – must be able to offer seamless cloud-based communication and collaboration solutions that can scale for small, midsize, and large enterprises, as well as public sector organizations, in order to keep and grow market share. The latest version of Oracle Communications Unified Communications Suite gives CSPs the capability to do just that. In addition, its integration ...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of Cloud and Mobile Strategy at GENBAND, will explore what is needed to take a real time communications ...