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PlayPhone Continues Aggressive Global Expansion with Vivo Partnership

PlayPhone®, Inc., a global leader in mobile social gaming, today announced that it has entered into a partnership with Vivo, part of Telefonica Group, to bring PlayPhone’s leading edge social game store and global gaming network, branded PlayPhone Games, to Vivo customers. This partnership is the latest in a rapidly expanding list of key carrier partners including Verizon, Claro Brazil, SingTel and Sprint, to adopt PlayPhone’s turnkey social gaming platform. With the addition of Vivo, PlayPhone now reaches over 870 million mobile customers.

PlayPhone Games enables Vivo customers to discover, download and play a wide variety of the latest popular games with friends from around the world in a single app. It’s the first aggregated mobile games store for Vivo customers that offers secure direct carrier billing, and it provides gamers with a unique, deeply social set of gaming features. PlayPhone Games is personalized to each player’s gaming habits, their friend network and the games their friends are playing, exposing players to very targeted content and making it easy for players to instantly connect with friends to play and share favorite games together. PlayPhone Games provides an enhanced mobile gaming experience and delivers what is the world’s third app store.

“PlayPhone’s vision for building the world’s largest mobile social gaming network is rapidly materializing as we continue to bring more global carriers into the fold,” said Anders Evju, CMO of PlayPhone. “We are excited to deliver our advanced mobile gaming portal to Vivo’s 70 million customers throughout Brazil, providing them with the next generation of mobile social gaming.”

PlayPhone powers game stores for leading worldwide carriers and unites a global gaming community across multiple platforms. Preloaded on millions of mobile devices, PlayPhone is the world’s leading mobile social gaming network that connects carriers to a global gaming community. With PlayPhone, carriers get an end-to-end premier mobile social gaming solution with customized carrier games stores and the most technologically advanced global gaming network.

For game developers, PlayPhone offers a massive, new distribution channel to monetize their games. The PlayPhone SDK includes additional advantages such as secure direct carrier billing, maximum social game discovery capabilities, and best in class social features including game recommendations, friend invites, leaderboards, achievements and brags, providing extreme virality and maximum revenue potential.

For more information on PlayPhone, visit playphone.com, on Facebook visit http://www.facebook.com/playphonegames, or follow us on Twitter @playphone.

About PlayPhone, Inc.

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