Web 2.0 Authors: Shelly Palmer, Kevin Benedict, Esmeralda Swartz, Tim Hinds, Pat Romanski

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Research and Markets: Consumer Attitudes and Online Retail Dynamics in South Korea, 2013

Research and Markets (http://www.researchandmarkets.com/research/l2zfq7/consumer) has announced the addition of the "Consumer Attitudes and Online Retail Dynamics in South Korea, 2013" report to their offering.

The report is the result of an extensive market research covering the online retail industry in South Korea. It provides the magnitude, growth, share, and dynamics of the online retail market in South Korea. It is an essential tool for companies active across South Korea's online retail value chain and for new companies considering entry into South Korea's online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to South Korea's online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.


South Korea has a high internet penetration rate and a dynamic communication services industry, which accounts for its status as one of Asia's fastest-growing online retail markets. Online retail sales are expected to grow at a robust pace during 2012-2017, with a CAGR of 9.89%.

The major factors driving online retail sales in South Korea include technological innovation and promotion through social media. Macroeconomic factors such as inflation and weak economic conditions are pushing consumers towards low cost alternatives.

In South Korean online retailing, clothing and footwear was among the highest selling categories in 2012.

M-commerce is flourishing in South Korea as the number of smartphones and mobile internet users are increasing.

Retailers are adopting omni-channel strategies in South Korea in response to the increasing consumer demand.

Products Covered

Detailed category coverage is provided, covering 25 products, across eight product groups that include:

- Apparel

- Accessories

- Luggage and Leather Goods

- Book

- News and Stationery

- Electricals and Electronics

- Food and Grocery

- Furniture and Floor Coverings

- Home and Garden Products

- Music

- Video and Entertainment Software

- Sports and Leisure Equipment

Companies Mentioned

- Emart

- Galleria.co.kr

- Gmarket

- Interpark INT

- Lotte

For more information visit http://www.researchandmarkets.com/research/l2zfq7/consumer

About Research and Markets

Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products.

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