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Web 2.0 Authors: Frank Huerta, Gary Kaiser, Esmeralda Swartz, Jason Bloomberg, Shelly Palmer

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Facebook Mobile Should Get Video Ads Very Soon

Facebook MobileFB could look a lot more like TV soon. While Vine and Instagram Video are booming, you don’t see many people natively uploading videos to Facebook. But now Facebook is bringing auto-play for native videos to all users after testing the feature in September. And it’s just the beginning of a huge push to put Facebook in motion. Previously, any video uploaded to Facebook directly or shared to the News Feed from Instagram would appear the same as YouTube videos — locked behind a play button. While the conscious decision to stop scrolling for, open the video player, wait for it to load, and watch might not seem like a big deal, it may have been too much of a time and effort investment for some. If people don’t watch videos, they don’t get likes and comments that encourage friends to upload more, and they might skip uploading them themselves.

Read the full story at TechCrunch.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.