Welcome!

Agile Computing Authors: Elizabeth White, Pat Romanski, Jeev Trika, Liz McMillan, Yakov Fain

Related Topics: Agile Computing, Microsoft Cloud

Agile Computing: Blog Post

Lost in Translation? Transfluent Solution for Language Translations

When machine translation produce gibberish and traditional services are too slow

Thanks for taking the time to answer my questions. Please tell us, what is Transfluent all about and what do you do?

Jani Penttinen: Transfluent is the ultimate high-tech solution for language translations in social media, services and applications. We do what traditional services cannot: fast, dynamic, but also high-quality translation. Imagine typing a tweet in English and having it appear in fluent Chinese a few minutes later on Weibo, the leading Chinese social media site.

Tell us about the app launch with Zendesk.

Penttinen: We just launched a new language localization app for Zendesk's cloud-based Customer Support solution. The app enables support agents to interact in a customer's native language.

Who is your target audience and how do you intend to reach them?

Penttinen: Transfluent has been integrated into Facebook, Twitter, WordPress, SINA Weibo, Unity, Zendesk and Magento, and offers an API that makes it easy to integrate professional translations into any application. For Facebook, we work with many "power users," such as soccer clubs. Other notable users include actor Jared Leto and his band Thirty Seconds to Mars, who use it to reach Facebook and Twitter fans in 10 different languages, as well as the world famous DJ, Paul Oakenfold, who talks to his fans in Chinese. On the B2B side, we are working with customer support companies like Zendesk and eCommerce platforms like Magento.

You have several gaming applications, please tell us more about this...and why gaming?

Penttinen: The gaming market is particularly fast-paced and games are a worldwide pastime. A game maker can not afford to wait several weeks for his or her game to be translated into other languages. For example, Unity is a flexible and high-performance development platform used to make creative and intelligent, interactive 3D and 2D experiences. Our development plug-in gives game developers direct access to Transfluent's rapid language localization and translation technology directly from Unity's developer platform, saving precious go-to-market time. Unity's two-million-plus developers can easily create games for global markets using Transfluent's language localization capabilities, which are embedded directly into their development platform. Not only is it easier for developers to target specific languages, the translations can be made rapidly and at the same time they write the code.

What is the viral aspect of your product?

Penttinen: Everyone wants to be big in China or otherwise globally popular, and Transfluent offers the perfect tools to make that happen. By far the biggest reason artists aren't using Transfluent yet is that they do not know it is even possible to communicate with foreign audiences in their own language.

How will you make money? What's the business model?

Penttinen: Our pricing model is very straightforward. We charge for every word that is translated, per language, so your total bill is "number of words x number of languages x price per word."

Who are your competitors?

Penttinen: It seems no other company is combining the power of automation with human interaction at this point, so the competitors out there are either machine-based translators, which often lead to inaccurate or blatantly wrong translations, or translation agencies, where you need to test, find and contract before you can actually get down to business.

How do you differentiate from your competitors?

Penttinen: We are powered by a unique combination of technical expertise and deep understanding of languages. Usually translation companies are non-technical, and tech companies have very little clue about multilingual communication. We focus on building easy-to-use integrations to the tools businesses use to communicate. The key is to make it as effortless as possible to use languages. Our vision is that translating content to the customer's language should become a fairly standard thing to do, and the only way to get there is by integrating the translations to the familiar tools that are already in use.

What business or technology could yours disrupt?

Penttinen: About 2.7 billion people - almost 40% of the world's

population - are online today. However, only half of them actually understand English. Even of those who do understand English, most will react much better to communication in their native language. If you truly want to connect to the "World" Wide Web, you need to offer more than the English language. We help facilitate this - if you want to reach new marketplaces or a new fan base, offering multilingual services is of essence.

Who founded the company? When? What can you tell me about the story of the company's founding?

Penttinen: I founded the company in early 2011 and we received about 2M USD in seed funding from a number of private investors, angels and Tekes.

What is your distribution model? Where to buy your product?

Penttinen: Transfluent re-sellers or partners. For a quote, email [email protected]. If you are interested in Facebook or Twitter translation, you may also create an account and use our easy self-service interface by logging in here: http://www.transfluent.com/login/

About Transfluent

Transfluent is the ultimate high-tech solution for language translations in social media, web games and apps. Based in Sunnyvale, CA,Transfluent has been integrated to Facebook, Twitter, WordPress, SINA Weibo, Zendesk and Magento and offers an API which makes it easy to integrate professional translations to any application. For more information, please visit www.transfluent.com or follow us on Twitter at @Transfluent_EN

More Stories By Xenia von Wedel

Xenia von Wedel is a Tech blogger and Enterprise Media Consultant in Mountain View, serving clients in a variety of industries worldwide. She is focused on thought leadership content creation and syndication, media outreach and strategy. She mainly writes about Enterprise, B2B solutions, social media and open source software, but throws the occasional oddball into the mix. Buy her a coffee if you like her article: http://xeniar.tip.me

@ThingsExpo Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...