Welcome!

Agile Computing Authors: SmartBear Blog, Elizabeth White, Yung Chou, Pat Romanski, Sanjay Uppal

Related Topics: @CloudExpo, Microservices Expo, Microsoft Cloud, Agile Computing, @BigDataExpo, SDN Journal

@CloudExpo: Article

Flourishing ARM Server Market Creates Opportunity – for Software

NextGen Server Platform Create Demand for Software

"There's a new class of technologies poised to shake up the Server market - the Microserver, sometimes called the ARM Server.  But the Microserver will do more than shake up the X86 server market.  It is going to shake up the software market as well."  That's the message software and technology executive Chris Piedmonte, CEO and founder of Austin, TX-based Suvola Corporation delivered as we discussed the topic over coffee earlier this week.

As I wrote in "ARM Server Microservers Seek to Transform Cloud, Big Data", ARM Server represents an entirely new generation of highly parallel server-on-a-chip ("SoC") computing that offers compelling benefits for many enterprise-class applications.  And some analysts, including Oppenheimer's Equity Research group predict that these new ARM Servers will take a 20% bite out of that $45 Billion traditional Server market by 2016.  That's big news.

Chris' 30-year background in enterprise application software and highly scalable parallel systems gives him a unique and valuable perspective on this.   He's well- known for being the principal inventor of a revolutionary new mathematical data management technology - and from 2005 to 2012 was the cofounder and CTO of a company focused on employing massively parallel systems to implement this data processing technology.

Microserver Predictions

Chris Piedmonte

Founder/CEO of Austin, TX-based Suvola Corporation

His work in data management and Internet technologies has been granted 8 U.S. and international patents.

 

Chris' enthusiasm about the technology is evident, "I first became aware of Microservers when researching new technologies for accelerating data management systems."  He continued to tell me how he quickly realized that these systems were more than just a densely-packaged parallel processing platform.  "The technology included a high bandwidth network fabric, vastly reduced power consumption and integrated management technologies.  With the ability to package dozens and dozens of servers into a single chassis, I realized that this technology could be the next step in enterprise server technology," he continued.

Ask him about the current state of the Microserver market, and he's quite clear - it's early stage, but is going to ramp at a remarkable rate because ARM Servers are highly suitable for many mainstream enterprise computing needs.  "Microservers will begin to take hold in the enterprise starting in 2014.  These systems will be initially used as file and media servers, network infrastructure hardware such as web servers, load balancers, SSL encoders/decoders and such.  They will then begin to be used as LAMP stack [Author's note:  LAMP is a combination of free, open source software. The acronym LAMP refers to the first letters of Linux (operating system), Apache HTTP Server, MySQL (database software), and PHP, Perl or Python (programming languages) - principal components to build a viable general purpose web server] implementations for SaaS offerings and eventually for full enterprise transactional and big data systems.  Cloud providers will also embrace the technology as a means of providing Cloud services for less money due to the vastly lower power requirements and dense packaging.  If the analysts have it right, 20 percent of the enterprise server technology will be Microserver based in the next several years.

Opportunity for Software Vendors
"This platform needs enterprise software specifically designed for this platform.  The benefits that the server technology will bring to the enterprise are clear, but the current state of the industry doesn't have a large group of companies providing software ... in fact, it's difficult to find any enterprise software for the ARM-based Microserver platforms.  A large, untapped market is being created.  That's why I founded Suvola - to help speed up the adoption of this next generation technology by providing the enterprise software required to make complete solutions based on this server technology."

Mr. Piedmonte has high hopes for the ARM Server market - and some pretty big ambitions for his company - "Suvola intends to move quickly to become the leading enterprise software company delivering products for the ARM-based Microserver market.  As the market is expected to grow to over $10B in less than four years, Suvola will be there to help create it.  Suvola has been developing relationships with the key IP licensees like Applied Micro and Imagination Technologies, SoC chip providers like Calxeda and ARM, chassis companies like Boston Limited, Penguin Computing, AAEON/Asus, MBX Systems and others.  We are working with all these companies to help shape and guide the technology providers to create great platforms for enterprise software."

The Verdict
Chris tells a compelling story.  People far smarter than I am see the promise in this emerging market.  One such person is Gartner Group co-founder David Stein, who commented "the advent of Microserver systems incorporating hundreds to thousands of processors well may revolutionize enterprise computing".

Various research groups have estimated the ARM Server market to be between 10% (HIS iSuppli Research) and 20% of the Server market by 2016.  Already this year, Microservers are on target to hit 290,000 units versus 88,000 last year - a stunning 230% year-on-year growth rate.

Given their diminutive size (you can fit dozens quad-core servers into the space used by a single traditional server), their "green computing" appeal (a Calxeda ECX-1000 quad-core Server with build-in Ethernet, SATA Controllers and 80 Gigabit Interconnect Switch uses only about 5 Watts of power at full power), and promises of better reliability at a reduced total cost of ownership - I think Mr. Piedmonte's enthusiasm is warranted.

Challenges Facing the ARM Server Market
This discussion would not be complete without acknowledging some of the challenges facing the Microserver.  When I ask Chris about why Microservers aren't more prevalent, given their compelling advantages, he drives home the point that "impressive hardware isn't enough", and then elaborates on this point - "for this market to take off, we need solutions based on the technology, not just servers with operating systems and Java compatibility."

He then continues to identify what he sees as the root cause of this:  "the big software vendors aren't paying attention to this space right now - there aren't enough servers being shipped to merit the investment.  And very few ARM developers are experienced in enterprise-class computing - they're focused on platforms like tablets and cell phones, and that's an entirely different mindset."

As Dave Stein notes with respect to ARM Server software, "It remains to be seen how drastic will be the hardware and software architectural changes needed to accommodate the transition from minimal multiprocessing to massively-parallel multiprocessing, but it's a good bet they will be substantial."

It's clear that neither the traditional set of ARM developers nor the traditional X86 software developers have what it takes to exploit the massive parallel capabilities of the ARM Server platform - building and optimizing software for scalability in  massively parallel systems requires a mindset and skillset that few traditional software developers or architects in either of those camps possess.

The opportunity for software (and hardware) vendors in the Microserver market is tremendous, and the challenges are significant.  But if anyone can make this happen, it'll be folks like Chris and his team at Suvola.

 

Note: The author of this article works for Dell. The opinions stated are his own personal opinions vs. those of his employer.

More Stories By Hollis Tibbetts

Hollis Tibbetts, or @SoftwareHollis as his 50,000+ followers know him on Twitter, is listed on various “top 100 expert lists” for a variety of topics – ranging from Cloud to Technology Marketing, Hollis is by day Evangelist & Software Technology Director at Dell Software. By night and weekends he is a commentator, speaker and all-round communicator about Software, Data and Cloud in their myriad aspects. You can also reach Hollis on LinkedIn – linkedin.com/in/SoftwareHollis. His latest online venture is OnlineBackupNews - a free reference site to help organizations protect their data, applications and systems from threats. Every year IT Downtime Costs $26.5 Billion In Lost Revenue. Even with such high costs, 56% of enterprises in North America and 30% in Europe don’t have a good disaster recovery plan. Online Backup News aims to make sure you all have the news and tips needed to keep your IT Costs down and your information safe by providing best practices, technology insights, strategies, real-world examples and various tips and techniques from a variety of industry experts.

Hollis is a regularly featured blogger at ebizQ, a venue focused on enterprise technologies, with over 100,000 subscribers. He is also an author on Social Media Today "The World's Best Thinkers on Social Media", and maintains a blog focused on protecting data: Online Backup News.
He tweets actively as @SoftwareHollis

Additional information is available at HollisTibbetts.com

All opinions expressed in the author's articles are his own personal opinions vs. those of his employer.

@ThingsExpo Stories
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.