Welcome!

Agile Computing Authors: Elizabeth White, Pat Romanski, Liz McMillan, John Basso, Kevin Benedict

Related Topics: @CloudExpo, Microservices Expo, Microsoft Cloud, Agile Computing, @BigDataExpo, SDN Journal

@CloudExpo: Article

Flourishing ARM Server Market Creates Opportunity – for Software

NextGen Server Platform Create Demand for Software

"There's a new class of technologies poised to shake up the Server market - the Microserver, sometimes called the ARM Server.  But the Microserver will do more than shake up the X86 server market.  It is going to shake up the software market as well."  That's the message software and technology executive Chris Piedmonte, CEO and founder of Austin, TX-based Suvola Corporation delivered as we discussed the topic over coffee earlier this week.

As I wrote in "ARM Server Microservers Seek to Transform Cloud, Big Data", ARM Server represents an entirely new generation of highly parallel server-on-a-chip ("SoC") computing that offers compelling benefits for many enterprise-class applications.  And some analysts, including Oppenheimer's Equity Research group predict that these new ARM Servers will take a 20% bite out of that $45 Billion traditional Server market by 2016.  That's big news.

Chris' 30-year background in enterprise application software and highly scalable parallel systems gives him a unique and valuable perspective on this.   He's well- known for being the principal inventor of a revolutionary new mathematical data management technology - and from 2005 to 2012 was the cofounder and CTO of a company focused on employing massively parallel systems to implement this data processing technology.

Microserver Predictions

Chris Piedmonte

Founder/CEO of Austin, TX-based Suvola Corporation

His work in data management and Internet technologies has been granted 8 U.S. and international patents.

 

Chris' enthusiasm about the technology is evident, "I first became aware of Microservers when researching new technologies for accelerating data management systems."  He continued to tell me how he quickly realized that these systems were more than just a densely-packaged parallel processing platform.  "The technology included a high bandwidth network fabric, vastly reduced power consumption and integrated management technologies.  With the ability to package dozens and dozens of servers into a single chassis, I realized that this technology could be the next step in enterprise server technology," he continued.

Ask him about the current state of the Microserver market, and he's quite clear - it's early stage, but is going to ramp at a remarkable rate because ARM Servers are highly suitable for many mainstream enterprise computing needs.  "Microservers will begin to take hold in the enterprise starting in 2014.  These systems will be initially used as file and media servers, network infrastructure hardware such as web servers, load balancers, SSL encoders/decoders and such.  They will then begin to be used as LAMP stack [Author's note:  LAMP is a combination of free, open source software. The acronym LAMP refers to the first letters of Linux (operating system), Apache HTTP Server, MySQL (database software), and PHP, Perl or Python (programming languages) - principal components to build a viable general purpose web server] implementations for SaaS offerings and eventually for full enterprise transactional and big data systems.  Cloud providers will also embrace the technology as a means of providing Cloud services for less money due to the vastly lower power requirements and dense packaging.  If the analysts have it right, 20 percent of the enterprise server technology will be Microserver based in the next several years.

Opportunity for Software Vendors
"This platform needs enterprise software specifically designed for this platform.  The benefits that the server technology will bring to the enterprise are clear, but the current state of the industry doesn't have a large group of companies providing software ... in fact, it's difficult to find any enterprise software for the ARM-based Microserver platforms.  A large, untapped market is being created.  That's why I founded Suvola - to help speed up the adoption of this next generation technology by providing the enterprise software required to make complete solutions based on this server technology."

Mr. Piedmonte has high hopes for the ARM Server market - and some pretty big ambitions for his company - "Suvola intends to move quickly to become the leading enterprise software company delivering products for the ARM-based Microserver market.  As the market is expected to grow to over $10B in less than four years, Suvola will be there to help create it.  Suvola has been developing relationships with the key IP licensees like Applied Micro and Imagination Technologies, SoC chip providers like Calxeda and ARM, chassis companies like Boston Limited, Penguin Computing, AAEON/Asus, MBX Systems and others.  We are working with all these companies to help shape and guide the technology providers to create great platforms for enterprise software."

The Verdict
Chris tells a compelling story.  People far smarter than I am see the promise in this emerging market.  One such person is Gartner Group co-founder David Stein, who commented "the advent of Microserver systems incorporating hundreds to thousands of processors well may revolutionize enterprise computing".

Various research groups have estimated the ARM Server market to be between 10% (HIS iSuppli Research) and 20% of the Server market by 2016.  Already this year, Microservers are on target to hit 290,000 units versus 88,000 last year - a stunning 230% year-on-year growth rate.

Given their diminutive size (you can fit dozens quad-core servers into the space used by a single traditional server), their "green computing" appeal (a Calxeda ECX-1000 quad-core Server with build-in Ethernet, SATA Controllers and 80 Gigabit Interconnect Switch uses only about 5 Watts of power at full power), and promises of better reliability at a reduced total cost of ownership - I think Mr. Piedmonte's enthusiasm is warranted.

Challenges Facing the ARM Server Market
This discussion would not be complete without acknowledging some of the challenges facing the Microserver.  When I ask Chris about why Microservers aren't more prevalent, given their compelling advantages, he drives home the point that "impressive hardware isn't enough", and then elaborates on this point - "for this market to take off, we need solutions based on the technology, not just servers with operating systems and Java compatibility."

He then continues to identify what he sees as the root cause of this:  "the big software vendors aren't paying attention to this space right now - there aren't enough servers being shipped to merit the investment.  And very few ARM developers are experienced in enterprise-class computing - they're focused on platforms like tablets and cell phones, and that's an entirely different mindset."

As Dave Stein notes with respect to ARM Server software, "It remains to be seen how drastic will be the hardware and software architectural changes needed to accommodate the transition from minimal multiprocessing to massively-parallel multiprocessing, but it's a good bet they will be substantial."

It's clear that neither the traditional set of ARM developers nor the traditional X86 software developers have what it takes to exploit the massive parallel capabilities of the ARM Server platform - building and optimizing software for scalability in  massively parallel systems requires a mindset and skillset that few traditional software developers or architects in either of those camps possess.

The opportunity for software (and hardware) vendors in the Microserver market is tremendous, and the challenges are significant.  But if anyone can make this happen, it'll be folks like Chris and his team at Suvola.

 

Note: The author of this article works for Dell. The opinions stated are his own personal opinions vs. those of his employer.

More Stories By Hollis Tibbetts

Hollis Tibbetts, or @SoftwareHollis as his 50,000+ followers know him on Twitter, is listed on various “top 100 expert lists” for a variety of topics – ranging from Cloud to Technology Marketing, Hollis is by day Evangelist & Software Technology Director at Dell Software. By night and weekends he is a commentator, speaker and all-round communicator about Software, Data and Cloud in their myriad aspects. You can also reach Hollis on LinkedIn – linkedin.com/in/SoftwareHollis. His latest online venture is OnlineBackupNews - a free reference site to help organizations protect their data, applications and systems from threats. Every year IT Downtime Costs $26.5 Billion In Lost Revenue. Even with such high costs, 56% of enterprises in North America and 30% in Europe don’t have a good disaster recovery plan. Online Backup News aims to make sure you all have the news and tips needed to keep your IT Costs down and your information safe by providing best practices, technology insights, strategies, real-world examples and various tips and techniques from a variety of industry experts.

Hollis is a regularly featured blogger at ebizQ, a venue focused on enterprise technologies, with over 100,000 subscribers. He is also an author on Social Media Today "The World's Best Thinkers on Social Media", and maintains a blog focused on protecting data: Online Backup News.
He tweets actively as @SoftwareHollis

Additional information is available at HollisTibbetts.com

All opinions expressed in the author's articles are his own personal opinions vs. those of his employer.

@ThingsExpo Stories
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...