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New Webinar this Wednesday: Using survival analysis for marketing attribution

This Wednesday at 11AM Eastern Time, Revolution Analytics UK Business Services Director Andrie DeVries will present a new webinar, Using Survival Analysis for Marketing Attribution. This webinar will focus on a new application of survival analysis (more traditionally used for life sciences application) to the domain of marketing: A central question in advertising is how to measure the effectiveness of different ad campaigns. In online advertising, including social media, it is possible to create thousands of different variations on an ad, and serve millions of impressions to targeted audiences each day. Rather too often, digital advertisers use the last click attribution model to evaluate the success of campaigns. In other words, when a user clicks on an ad impression, only the very last event is deemed assignficant. This is convenient but doesn’t help in making good marketing decisions.  Andrie is the co-author of R for Dummies and leading R expert within the R user community. His 20  years’ experience delivering smart, data-driven analytics and strategic insights for businesses — including Nokia, Symbian, Psion, Bain, and Andersen Consulting — will provide the background and context for this webinar. Andrie will take questions during the live webinar, so be sure to register at the link below to claim your seat. Revolution Analytics Webinars: Using Survival Analysis for Marketing Attribution

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More Stories By David Smith

David Smith is Vice President of Marketing and Community at Revolution Analytics. He has a long history with the R and statistics communities. After graduating with a degree in Statistics from the University of Adelaide, South Australia, he spent four years researching statistical methodology at Lancaster University in the United Kingdom, where he also developed a number of packages for the S-PLUS statistical modeling environment. He continued his association with S-PLUS at Insightful (now TIBCO Spotfire) overseeing the product management of S-PLUS and other statistical and data mining products.<

David smith is the co-author (with Bill Venables) of the popular tutorial manual, An Introduction to R, and one of the originating developers of the ESS: Emacs Speaks Statistics project. Today, he leads marketing for REvolution R, supports R communities worldwide, and is responsible for the Revolutions blog. Prior to joining Revolution Analytics, he served as vice president of product management at Zynchros, Inc. Follow him on twitter at @RevoDavid

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