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'Big Data = Big Business: Put Social Media Analytics Into Action,' Presented by Marketwired

2013 PRSA Digital Impact Conference Session Focuses on How PR Pros Can Put Real-Time Data Into Action

TORONTO -- (Marketwired) -- 06/26/13 -- Big data is a big buzzword in public relations circles today, but smart brands have learned to filter social media noise into actionable insights to better support their customer service, public relations and marketing efforts. At the 2013 Public Relations Society of America (PRSA) Digital Impact Conference, June 27-28 in New York City, Marketwired Vice President of Agency Sales and Service David Johnson will discuss how to turn this data into action during "Big Data = Big Business: Put Social Media Analytics into Action."

During the session, Johnson will share how brands can successfully sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights.

"For PR pros, success does not depend on having access to massive sets of data. It depends on having access to the right data," said Johnson. "It's critical for PR professionals to embrace the power that data brings to their jobs and for them to know how to find the specific information they need in order to make the best decisions for their clients or brand."

Marketwired is proud to co-present this year's PRSA Digital Impact Conference. Attendees can learn more about solutions for PR practitioners, social media monitoring tips and best practice, and to get a hands-on demo of the only integrated social communications platform, Marketwired Resonate.

About Marketwired:
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com).

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