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Solution Providers for Retail: How to Build Your First Geofence

Geofencing is the concept of restricting the location of your customers and potential customers by their location, so your retailers can better target promotions and fine-tune marketing. During the past several years, a number of new companies have been created to take advantage of it and produce smartphone applications, digital coupons, and manage your social media marketing campaigns with an eye to the neighborhood around a particular retail establishment.

In this story today for Solution Providers for Retail, I talk through some of the issues that VARs should think about before they go about building their first geofencing app.

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More Stories By David Strom

David Strom is an international authority on network and Internet technologies. He has written extensively on the topic for 20 years for a wide variety of print publications and websites, such as The New York Times, TechTarget.com, PC Week/eWeek, Internet.com, Network World, Infoworld, Computerworld, Small Business Computing, Communications Week, Windows Sources, c|net and news.com, Web Review, Tom's Hardware, EETimes, and many others.