Welcome!

Web 2.0 Authors: Liz McMillan, Yeshim Deniz, Pat Romanski, Carmen Gonzalez, Jason Bloomberg

Related Topics: Cloud Expo, SOA & WOA, Virtualization, Web 2.0, Big Data Journal, SDN Journal, OpenStack Journal

Cloud Expo: Article

Scalability – The New Buzzword for Cloud Computing

An exclusive Q&A with Barbara P. Aichinger, co-founder of FuturePlus Systems and VP of New Business Development

"I think SMAC will continue to grow and mature and the demand for more sophisticated data like streaming videos and online television will be a real game changer," stated Barbara P. Aichinger, co-founder of FuturePlus Systems and VP of New Business Development, in this exclusive Q&A with Cloud Expo Conference Chair. "Analytics is also very important and will become part of "Big Data," meaning the data pulled and pushed to and from the cloud will have an analytic associated with it."

Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time - agree or disagree?

Barbara P. Aichinger: It's about saving time and money but it can be scary. As someone who really understands how the hardware works and, more important, how it doesn't work I can understand the apprehension. The cloud needs standards especially in the quality and reliability area so that folks know their data is safe.

Cloud Computing Journal: How should organizations tackle their regulatory and compliance concerns in the cloud? Who should they be asking/trusting for advice?

Aichinger: I see two pieces here - first is the actual hardware, networking and the physical building that the machines are in. The second is all the layered products and software. My company is on the hardware side so I can speak to that. We make validation tools used by the designers of cloud servers. We see cost pressures causing hardware vendors to take short cuts on system validation. This can then show up in the data center as "ghost errors," i.e., memory errors that just happen once in a while but over time cause system outages.

The industry does not have standards for memory subsystem compliance. What has happened is that the industry has created tools to test the memory subsystem for compliance to the JEDEC memory specification. This is different from an actual compliance program. It's basically voluntary. If you are a good vendor, you use the right equipment to make sure your servers are compliant. The problem is many vendors do not, and since the end user has no idea about memory standards, they never ask what type of compliance testing is being done. IT managers should insist on seeing the validation reports for the servers they buy. System integrators who package up various hardware pieces and sell them as a complete server should also take a good hard look at what memory subsystem compliance testing has been done.

Cloud Computing Journal: What does the emergence of open source clouds mean for the cloud ecosystem? How does the existence of OpenStack, CloudStack, OpenNebula, Eucalyptus and so on affect your own company?

Aichinger: I think open source is great especially for small companies trying to put something together for initial product releases. We use open source Ubuntu and the Google Stress App Test to exercise cloud hardware so that our tool can see if the memory subsystem is violating the JEDEC rules. In eight out of 10 systems we look at we find violations. These don't cause errors right away but over months and years they are statistically very likely to cause system crashes and cloud outages. OpenStack, CloudStack, OpenNebula, and Eucalyptus are all great additions to the cloud ecosystem. Our role at FuturePlus Systems is to make sure the hardware stays up by validating the design so these products can add value to the users of the cloud.

Cloud Computing Journal: With SMBs, the two primary challenges they face moving to the cloud are always stated as being cost and trust: where is the industry on satisfying SMBs on both points simultaneously - further along than in 2011-12, or...?

Aichinger: I think consumers don't have too much problem with moving to the cloud but for small businesses it can be a challenge. For a core engineering company like FuturePlus Systems the issue is more trust than cost. We know the ins and outs of the cloud hardware and the network so we take a good hard look at what data we keep in the cloud. Having said that we are excited to see our tools being used more and more by system integrators and cloud IT managers. We are teaching them how to make sure the systems they deploy in the cloud are quality and that the memory subsystems are compliant to the standards. As the cloud becomes "healthier" and more secure more SMBs will be more comfortable moving to the cloud.

Cloud Computing Journal: 2013 seems to be turning into a breakthrough year for Big Data. How much does the success of cloud computing have to do with that?

Aichinger: With all the sensors and mobile devices on the market Big Data is inevitable and that pushes the need for expansion in the cloud. Scalability is the new buzzword for cloud computing. I have read some papers that say Google already has one million servers deployed. Facebook is heading there quickly right along with others.

What many don't stop and think about is how do failures scale? In 2009 a landmark study looked at the failure rate of the memory DIMMs in the Google fleet of servers. The data suggested that failures were far more often than the vendors' specifications indicated they should be. Scaling those errors out to the one million servers Google has and the reported uncorrectable error rate of 1.3% to 4% would have servers going down 13,000 to 40,000 times a year. Boil that down and you have two to five failures every hour somewhere in the Google fleet. These failures are expensive. The system has to be taken offline and repaired or replaced. Energy costs, labor and parts can quickly add up.

Cloud Computing Journal: What about the role of social: aside from the acronym itself SMAC (for Social, Mobile, Analytics, Cloud) are you seeing and/or anticipating major traction in this area?

Aichinger: I think SMAC will continue to grow and mature. I think the demand for more sophisticated data like streaming videos and online television will be a real game changer. Analytics is also very important and will become part of "Big Data," meaning the data pulled and pushed to and from the cloud will have an analytic associated with it. FuturePlus Systems has been dealing with Big Data for decades as we capture every signal on every clock edge in our tools that validate the cloud hardware. With cloud hardware going faster and becoming greener we have lots more data points to add to our own "Big Data" problem. I also think SMAC will drive better visualization techniques so that humans will be better able to digest all of the analytics associated with it.

Cloud Computing Journal: To finish, just as real estate is always said to be about "location, location, location", what one word, repeated three times, would you say Cloud Computing is all about?

Aichinger: Standards, Standards, Standards. When I meet up with engineers and managers who actually have to deploy the cloud hardware or that provide cloud hardware, they seem to be constantly exhausted. Pricing pressures are causing them to look hard at the nuances between the various server platforms, disk vendors and DIMM DRAM memory vendors. How do they know if it will work reliably? How do they know what the performance is? Will it be hard to maintain?

Most people never think about the actual machines that run in the data centers. These data centers are the life blood of the cloud. If they don't work well I don't care how good or open your software is... it's not going to do anything. Good solid standards that address the functionality of the hardware, the reliability of the disks, the JEDEC compliance of the memory subsystem would go a long way to advancing cloud computing.

This is where FuturePlus Systems comes in. We have been providing validation tools for both hardware and software developers for more than 20 years. We are moving into the data center to help customers evaluate the servers they are purchasing and allowing software developers to see what performance loads they are putting on the system. This year will be our first year exhibiting at the Cloud Expo in New York so we hope folks will come by our kiosk in the Big Data Pavilion and take a look at our DDR3 Detective tool.

More Stories By Liz McMillan

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.