Agile Computing Authors: Elizabeth White, Rene Buest, Stackify Blog, Greg Pierce, Yeshim Deniz

Blog Feed Post

First-Ever Guide Brings Together Mobile Experts on How to Make, Monetize and Market Mobile Apps

Popular print book now available as eBook through Amazon


  • The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business draws from the vast experience of its authors analyst and mobile authority Peggy Anne Salz and top-producing marketing executive Jennifer Shambroom

  • The Everything Guide To Mobile Apps is the first-ever resource to offer guidance from 25+ experts across the mobile ecosystem on how to make, monetize and market mobile apps

  • The popular print book, sold at Barnes & Noble and Amazon, is now available as an eBook through the Amazon online book store

SAN FRANCISCO, CALIF. AND COLOGNE, GERMANY - MAY 17, 2013 — To help organizations and developers succeed in this new App Economy Peggy Anne Salz, author, analyst and mobile authority, and Jennifer Shambroom, top-producing marketing executive, have joined to produce The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business (F+W Media Inc.). The comprehensive guide, which is now available as an eBook through Amazon online book stores, provides brands and businesses with clear direction and critical information to enhance and extend the lifecycle of their mobile app.

Because producing a profitable mobile app requires companies to be experts in a wide variety of areas — ranging from app design and discovery, to app maintenance and mobile advertising — The Everything Guide To Mobile Apps has brought together the insights of more than 25 mobile professionals, practitioners and pundits to identify market trends, best practices and key lessons learned in developing, distributing and promoting mobile apps.

With mobile app downloads pegged to reach a whopping 81 billion by end-2013 according to eMarketer, the pressure is on companies to tackle the business and technology challenges of making and marketing a winning app.

"In an ideal world, an organization hoping to succeed in the new App Economy would have their own personal expert to guide them through the complexities and intricacies of designing, producing, and marketing a high-quality, professional, robust and usable app," observes Jez Harper, CEO of Tús Nua Designs, an Irish app development business, and a chief contributor to the Guide.

"Companies don't have that luxury, but they also don't miss it since The Everything Guide to Mobile Apps draws on the knowledge and experience of the authors, as well as the world's leading experts in the app arena, to package everything you'll need to know in order to turn a mobile app into a serious business."

"Even first-time app developers instinctively know it's no longer 'enough' just to develop a great mobile app," said social marketing authority and mobile startup advisor Ken Herron, the marketing contributor to the Guide. "To meet your download goals, it's critical to effectively use social media to build and engage your community of brand fans, and the Guide shows you how."

Peggy Anne Salz, Co-Author, Chief Analyst, MobileGroove
"Mobile apps allow mobile commerce transactions, but — more importantly — they enable organizations and brands to build relationships, to engage consumers and customers, and drive revenues and grow markets. From Digital Moms on the move, to Digital Natives raised on the Internet, consumers across all segments and social strata are reaching for their mobile apps to make decisions and take action, to create and customize their mobile experiences, and even bridge the digital and physical worlds around them with the help of Augmented Reality."

Jennifer Shambroom, Co-Author, VP Marketing, Crittercism
"The future of business is in the palm of your hand! This guide provides a practical overview on how to take advantage of this critical technology shift. The time is now for all businesses to embrace mobile and the global expansion that comes with these innovative technologies. Now that businesses and consumers alike expect a fully connected experience wherever they are - it's time to go mobile or go home."

The future of business is in the palm of your hand - #EVERYapp will show you the way http://bit.ly/10J2FMo

Where can you get the *best* advice on how to make, monetize, and market YOUR #mobile #app? #EVERYapp - http://j.mp/EVERYapp!

"#EVERYapp guides you through designing, producing, and marketing a high-quality #mobile #app." - @TusNuaDesigns CEO @JezHarper

"To meet download goals, it's critical to use #socialmedia to engage your brand fans. #EVERYapp shows you how." - @KenHerron

The Everything Guide draws from the vast experience of its authors and the insights of more than 25 mobile technology professionals and practitioners to help organizations make and market their app with success. This roster of expert contributors includes: Akash Sureka, Hoopz; Alfred DeRose, Tego Interactive; Andrew Levy, Crittercism; Andy Bovingdon, Bango; Asif Khan, the Location Based Marketing Association; Chris Jones, CodeNgo; Daniel Appelquist, Blue Via; Derek Newell, Jiff; Ed Vause, Appromoter; Gary Schwartz, Impact Mobile; Helen Keegan, Heroes of the Mobile Fringe; Itay Gadot, Inneractive; James (Coops) Cooper, Mobyaffiliates; Jennifer Hiley; Jez Harper, Tús Nua Designs; Jonathan Kohl, Kohl Concepts, Inc.; Ken Herron, social marketer; Linda Daichendt, MTAM; Lisa Ciangiulli, Optism; Magnus Jern, Golden Gekko; Martin Rugfelt, Expertmaker; Martin Wilson, The Mobile Web Company; Matos Kapetenakis, VisionMobile; Matt Lutz, AppClover; Mike Anderson, Chelsea Apps Factory; Moshe Vaknin, YouAppi; Paolo de Santis, ChupaMobile; Paul Poutanen, Mob4Hire; Phil Hendrix, immr; Rimma Perelmuter, Mobile Entertainment Forum; Rob Woodbridge, untetherTV; Ryan Morel, Placeplay; Sam Chan, Wireless Industry Partnership; Scott Townsend, Urban Airship; Stu Arnott, Spark Inspires; Suzie Mitchell, Mitchell PR; Viki Zabala, Fiksu; and Yasmina Haryono, Fjord.

Peggy Anne Salz (@peggyanne) is the chief analyst and founder of MobileGroove, a top 50 ranked influential destination providing editorial content and custom research for the global mobile industry. Her work includes dozens of reports, white papers and industry analyses, as well as more than 300 articles covering mobile marketing, mobile search and social media. Salz is also the author of the last four editions of the Netsize Guide, an annual mobile industry almanac. She is currently editing and producing a mobile commerce and retail guide scheduled for publication in May 2013 and has joined the roster of analysts at GigaOM PRO, where she is working on a report looking at mobile loyalty and CRM.

Jennifer Shambroom (formerly Moranz) is a top-producing marketing executive with an extraordinary 15-year track record of success. She has led marketing efforts across the full spectrum of branding, product marketing, customer acquisition, developer relations, PR and social media. Jennifer is a pioneer in the mobile ecosystem with over a decade of experience in outreaching to mobile professionals, building loyal, mainstream customer bases, and, more recently, cultivating industry-leading developer communities. She is currently VP of Marketing at Crittercism, the leading provider of Mobile App Performance Management solutions that are live on 500 million mobile devices worldwide.

Jeff Fishburn
P 503.802.4408
M 503.799.1988


Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...