|By Marketwired .||
|April 18, 2013 12:00 PM EDT||
SAN JOSE, CA -- (Marketwired) -- 04/18/13 -- Women in Consulting (WIC), a collaborative community of professional consultants and small-business owners, today announced its 2013 Board of Directors.
WIC offers monthly meetings with highly regarded speakers throughout the Bay Area. Members of the email community share everything from best practices, job leads, and technical assistance to professional recommendations and productivity tools. The organization provides other online benefits and services such as its highly rated webinars on-demand and value-based partnerships with companies like Apple Computer, Office Depot, and Armstrong & Associates insurance brokers.
"WIC is much more than a networking organization," said WIC's new president, Kathie Sherman. "Our members are very collaborative. They generously share quality referrals, resources, and information. Many members say that the supportive, inclusive, and friendly 'WIC personality' is a major reason for their involvement with the organization."
The 2013 WIC Board of Directors consists of the following professionals, who bring years of experience to the organization.
President -- Kathie Sherman is WIC's new president. She was WIC's vice president of membership last year and membership director for the two years before that. As president of TenFour Marketing, Kathie helps companies double responses in their direct marketing programs. Focused on increasing both response and conversion rates, tracking and measuring results, optimizing campaigns, and getting strong ROI for her customers, she works with companies of many sizes who want to make every marketing dollar count.
Executive Vice President of Operations -- Jennifer Berkley Jackson returns for her second term as the executive vice president of operations. Jennifer has also served as WIC's treasurer and vice president of membership. The founder and owner of The Insight Advantage, Jennifer helps businesses integrate customer insight to make key business decisions in the face of emerging customer needs. She also teaches the Power of Marketing Research at the University of California at Santa Cruz Extension in Silicon Valley and organizes the annual Silicon Valley Product Camp.
Vice President of Programs -- After three years as WIC's president, Avery Horzewski continues on the board as vice president of programs. The founder and owner of AVE Consulting, Inc., Avery helps companies develop effective and authentic customer-centric marketing and communications strategies that encompass everything from websites to social media to print collateral. She regularly speaks on communication topics -- in particular, social media -- and serves as a program advisor and instructor for the Social Media Certificate Program at San Francisco State University's College of Extended Learning.
Vice President of Finance / Treasurer -- Joanna Nowak returns for the second year as vice president of finance. As a principal and founder of MoneyWise Financial Advisors, Joanna specializes in financial planning and investment advice for women, their families, and businesses. She takes the guesswork and worry out of money matters through comprehensive planning and disciplined investment management and, in the process, frees her clients to pursue the things in life they value most.
Vice President of Membership and Strategic Audiences Director -- Deborah Siegle is the new vice president of membership, as well as the director of the WIC Leaders Network, a role she has held for five years. The principal of Strategic Marketing Solutions, Deb helps clients with strategic research, market and product development, technology industry analysis, and customer loyalty and experience projects. With more than 25 years of experience in her field, she quickly identifies and addresses core issues, developing actionable strategies and tactics that make a measurable difference to her clients. Deb has been a judge for the Edison Awards, honoring innovation and innovators, for the last four years.
Vice President of Communications / Corporate Secretary -- Sherry Prescott-Willis continues to serve in the role she held last year. She had previously been WIC's vice president, director of partnerships, and secretary. Sherry helps high-technology organizations meet their strategic goals through effective channels, alliance, and marketing programs. She's led workshops based on her award-winning book, Market This!: An Effective 90-Day Marketing Tool. Sherry has also been a business-plan-competition advisor for the UC Berkeley StartUp Competition for the past three years.
Finance Director -- Joanne Lehmkuhl is also returning in her role as finance director. The owner and founder of Virtual Ms Moneypenny, LLC, Joanne provides administrative support solutions to small business owners. She helps clients free up time to generate more profits by taking noncritical, but essential, tasks off their plate. Her specialties include marketing support, client relations, online research, business systems and resources, and publishing services.
Programs Director -- Sandra Clark is returning for the second year as WIC's program director. Sandra brings with her an extensive background in managing educational programs. As the principal of Silicon Valley Training Connect, she has extensive instructional resources to deliver in-person and webinar training to companies. She also specializes in providing LinkedIn training and coaching services. Sandra serves on the boards of two other organizations.
Partnerships and Sponsorships Director -- Sue Hay is returning as director of partnerships, a role she had two years ago. As CEO of BeWhys Marketing Inc., Sue and her team help B2B companies develop and implement lead-generation marketing programs. BeWhys is focused on optimizing clients' lead-management process, increasing conversion rates, developing and reporting on Key Performance Indicators (KPIs), and consistently improving results on marketing spend. BeWhys has worked with a variety of clients from Apple Computer, Ariba, Callidus Cloud and Cisco Systems to iasset.com.
Membership Director -- Danielle Terrazas is the new director of membership. A graphic designer and project manager at ChaseVP Printing, Danielle provides a blend of the creative and the practical in design and print to a wide range of clients including small businesses, local municipalities, universities, private schools, and nonprofits. Using years of design expertise, marketing experience and business knowledge, Danielle balances creativity with business sensibility to make sure the client's message is always clear.
Marketing and PR Director -- Kay Paumier is serving as marketing and PR director for the second year. The founder and principal of Communications Plus, Kay has more than 25 years of experience in public relations and marketing communications. She helps B2B companies that are struggling to stand out in the crowd spread the word about their products and services, making them better known, more credible, and more profitable. Her services include media relations, publicity, writing, product launches, and website content.
Internet Director -- Jeannie Shea is WIC's new Internet Director. The owner of Bay to Bay Technical Solutions, Jeannie has 20 years' experience in corporate and small business IT as a desktop and software support specialist, network administrator, and applications trainer. Bay to Bay Technical Solutions provides a wide range of IT services to consultants and small business owners. Through its telephone, remote-connection and in-person technical support, the company helps its clients manage their networks, computers, and mobile devices.
Satellites Director -- Angel Rampy is the director of WIC's satellite groups, a role she has held for the past two years. Angel is the founder and president of Success through Learning. With more than 20 years of experience as a corporate executive, global trainer, and executive coach, she has the skills needed to empower and transform organizations and individuals. Her work includes providing and developing customized training to corporations as well as one-on-one coaching to executives and entrepreneurs.
Administrative Secretary -- M.A. Brasted is returning for the second year as WIC's Administrative Secretary. The principal of Brasted Consulting, she has more than 20 years of experience as an independent consultant in Silicon Valley. M.A. is a results-oriented project/program professional with extensive global experience in marketing communications, sales development, marketing, marketing operations, and channel programs. Managers turn to her when they need to investigate, design, or implement a program or project but employee resources are limited or unavailable.
Women in Consulting (WIC) is a vibrant, diverse, and powerful community of consultants and small business owners working to build strong businesses. Founded in the San Francisco Bay Area in 1998, WIC provides its 400+ members and affiliates a forum to connect and share with like-minded professionals. Established as a nonprofit, collaborative community to foster successful businesses for its members, WIC sponsors programs and activities to help members network, improve their skills, and thrive even in a tumultuous economic climate, and also provides consulting leadership and support to the community at large.
For more information:
- Visit our website
- Follow us on Twitter
- Chat with us on our blog
- Become a fan on Facebook
- Join our LinkedIn group
- Email us
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
Nov. 30, 2015 03:45 PM EST
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment process from development to production scenarios using Docker containers.
Nov. 30, 2015 03:30 PM EST
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 30, 2015 03:15 PM EST Reads: 245
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Nov. 30, 2015 03:00 PM EST Reads: 494
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 30, 2015 02:00 PM EST Reads: 368
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
Nov. 30, 2015 01:45 PM EST Reads: 433
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
Nov. 30, 2015 01:45 PM EST Reads: 437
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 30, 2015 01:00 PM EST Reads: 540
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 30, 2015 12:45 PM EST Reads: 343
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Nov. 30, 2015 10:45 AM EST Reads: 463
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
Nov. 30, 2015 10:30 AM EST Reads: 358
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
Nov. 30, 2015 10:00 AM EST Reads: 296
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Nov. 30, 2015 09:00 AM EST Reads: 508
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Nov. 30, 2015 08:00 AM EST Reads: 568
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Nov. 30, 2015 07:00 AM EST Reads: 474
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 30, 2015 07:00 AM EST Reads: 387
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at Built.io, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Nov. 30, 2015 06:00 AM EST Reads: 390
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Nov. 30, 2015 05:30 AM EST Reads: 497
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
Nov. 30, 2015 04:00 AM EST Reads: 610
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Nov. 30, 2015 04:00 AM EST Reads: 351