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DNA Offers 'Google Affiliate Network' Merchants Complimentary Migration Services and Special Terms with Affiliate Networks

Industry leading affiliate management agency offers white glove service to brands in need

DALLAS, Pa., April 18, 2013 /PRNewswire/ -- Digital Net Agency, Inc. (DNA), a leading performance-based digital agency, today announced that its affiliate management division is offering Google Affiliate Network Merchants complimentary network migration to the partner network of their choice, effective immediately. In addition, DNA has negotiated with its premier network partners to waive network launch and transaction fees during the migration, as well as to offer flexible contractual terms to match those previously provided by Google Affiliate Network. DNA's program offer comes in the wake of Google's announcement that it will leave the affiliate marketing business and shut its network.

"DNA stands at the forefront of the Google Affiliate Network issue, working with our network partners to help address the needs of affected merchants -- starting with the waiving of all traditional migration fees, no matter how complicated the migration, for any new DNA affiliate management clients," said DNA CEO Aaron Baker. "In addition, we have arranged preferred contractual arrangements with our premier affiliate network partners that waive affiliate network launch, integration and transaction fees during the migration process, and offer flexible contractual terms that match Google Affiliate Network terms."

Baker also noted that, unlike most of the top tier networks that are challenged with strained resources, DNA has the enormous bandwidth – and experience - needed to effectively perform multiple simultaneous migrations, as well as the in-house capabilities to instantly begin these migrations.  The DNA team has handled over 1,000 migrations, including complex migrations for multiple premier brands and, as the leading affiliate management agency for premier brands, DNA has one of the most experienced and tenured teams in the industry.

"As a full service digital agency, DNA's hands-on, in-house team is poised to migrate Google Affiliate merchants to any of our partner networks, including Pepperjam Exchange, Commission Junction and Linkshare. We are able to support network migrations with a complete slate of management services, assuring a smooth, seamless and ultimately profitable transition for both advertisers and affiliates," said Samantha Morris, DNA's VP of Affiliate Marketing. "We see this as a terrific opportunity for impacted advertisers to turn a negative into a positive. We can clean up their existing programs as they move forward with key affiliate partners and because of our advanced business intelligence technologies, we can facilitate rapid new affiliate recruitment and program optimization enabling advertisers improved revenue and ROI, and affiliates to achieve greater levels of revenue than ever before."

DNA, which has offices in Pennsylvania, New York City and Raleigh, NC, was founded by, and is staffed, with a team of veterans from Top Digital Agencies. The DNA team has helped hundreds of advertisers – from start-ups to Fortune 500 brands - manage the most complex online marketing programs in the world. Dedicated to putting talent, research, technology and proven strategies at the forefront of its business, DNA offers unique pricing models to metrically-align its partnerships with advertisers. 

DNA's complimentary migration program will only be offered until May 31, 2013 and requires the engagement of DNA's affiliate management services. The program will include:  

  • Migration to the affiliate partner network platform of choice  
  • Hands-on network migration execution and client support from the DNA team
  • Preferred agency pricing with top tier networks which may include:
    • Waiver of launch and integration fees
    • Waiver of transaction fees during the migration process
    • Contractual and pricing match with current Google Affiliate Network arrangement
  • Brand protection to ensure client trademarks aren't being abused by affiliates within the search engines. 
  • One-of-a-kind recruitment approach so clients can see which affiliates are working with their competitors.

Interested merchants can contact DNA for a network landscape showing the benefits of each network at [email protected] or by calling 1.866.DNA.1275 x706.

About DNA

Digital Net Agency, Inc. (DNA) is a leading performance-based digital agency offering a full slate of services including Affiliate Management, Search Engine Optimization, Search Engine Marketing, Social Media, Brand Protection, Brand and Website Development, and CRM Management. Founded by a team of veteran search and affiliate marketing experts from Top 10 digital agencies, DNA is dedicated to partnering with clients to fuel growth while delivering maximum accountability through its performance-based models. DNA is based in Dallas, PA, with offices in New York City and Raleigh, NC.

Media Contact:
Melanie Webber, mWEBB Communications, 424-603-4340, [email protected]

SOURCE Digital Net Agency, Inc.

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