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Edible Arrangements® Grows Interactive Team to Support E-commerce and Social Media Expansion

Leader in fresh fruit arrangements adds three new members to its growing E-commerce team at corporate headquarters; expects to add more new E-commerce positions this year

WALLINGFORD, Conn., April 11, 2013 /PRNewswire/ -- Edible Arrangements® today announced three new additions to its E-commerce team to support the company's online and social media expansion efforts.

With rapidly increasing sales, and more than 50 percent of orders placed through the Edible Arrangements® website, the company has tripled the size of its E-commerce team since 2010. In addition, the company has launched an aggressive social media strategy such as a recent, highly popular Facebook promotion to help launch the new Edible Arrangements® Make Today a Little Sweeter™ collection.

"We're excited to continue growing our E-commerce department, and welcome the leadership and experience that these new employees bring to the team," said Kaitlin Reiss, Vice President of E-commerce. "We know our guests are spending more and more time online, and we want to 'WOW' them with the best experience possible."

The new members of the E-commerce team include:

  • Wambui Kihanya - Senior Marketing Manager
    Kihanya will oversee the company's digital experience and monitor engagement across online media channels. Prior to joining Edible Arrangements®, Kihanya spent five years with Microsoft, optimizing search, display and mobile campaigns for premium strategic advertisers.
  • Jenn Rohrer – E-commerce Analytics Director
    Rohrer will help improve site traffic and conversion for the company, and oversee the E-commerce finance team.  She comes to Edible Arrangements® with a wealth of experience from various E-marketing and web analytics roles at The Wisconsin Food and Gift, W.W. Grainger and Go Daddy. Most recently, she worked for the direct marketing division of Brady Corp. as the Senior Online Acquisition Manager. 
  • Melanie Martinez - Social Media Strategist
    Martinez joined the company in 2011 as a Project Coordinator, and was recently promoted to Social Media Strategist. In her new role, she will manage the company's social media channels, including Facebook, Twitter, Pinterest, Google+ and Instagram. Prior to joining Edible Arrangements®, Martinez worked for the Pert Group, a marketing research firm in Farmington, Conn.

"I really love Edible Arrangements®. It's great to work for a company that promotes creativity and offers growth opportunities," Martinez added. "When you have such a unique product, the opportunities are endless – this is especially helpful for social media, where you always have to strive to stand out and do something different and special."

Since January, the company has hired 12 new employees at its corporate headquarters, and is on track to meet its goal of adding 75 new employees this year. This expansion supports Edible Arrangements® rapidly developing franchise network of more than 1,100 locations worldwide.

To recruit top professionals in areas such as E-commerce, marketing, finance, legal, development, operations and administration, Edible Arrangements® has enhanced the careers section of its website,

To handle the anticipated expansion, Edible Arrangements® also recently purchased a commercial building adjacent to its Wallingford, Conn. headquarters, adding an additional 23,057 square-feet of office space.

About Edible Arrangements
With over 1,100 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts and centerpieces for everyday occasions and events. Brothers Tariq and Kamran Farid developed and launched the company in 1999 in East Haven, CT, after many years in the floral industry. The company has been recognized as an industry leader since its inception, including ranking first in its category in Entrepreneur magazine's annual "Franchise 500" for the past six years and also placing in Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises." Edible Arrangements® was named one of the Top 5 businesses in Connecticut by Inc. magazine's first Hire Power Awards in 2012 and has also ranked in Inc.'s Top 5,000 fastest growing privately-held companies for seven consecutive years. The company was recently recognized as one of the "Top 100 Internet Retailers" by Internet Retailer magazine and was also named as one of 1851's "Top 100 Social Franchises." Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company's retail stores, or online at EDIBLE ARRANGEMENTS® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.

SOURCE Edible Arrangements

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