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Aberdeen Publishes Enterprise Mobility, App Performance, IT Infrastructure/Virtualization Research

Research Examines IBM Enterprise Mobility Initiative, Performance Management, SaaS App Deployment Models, Public and Private Cloud

BOSTON, MA -- (Marketwire) -- 03/12/13 -- Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Enterprise Mobility and Collaboration, Networking and Application Performance, and IT Infrastructure/Virtualization and the Cloud research practices.

"IBM Goes All Out, Puts Mobile First," from Andrew Borg, Research Director for the Aberdeen Enterprise Mobility and Collaboration research practice, evaluates the potential impact of IBM's announcement of their MobileFirst enterprise mobility initiative. On February 21, 2013, IBM announced MobileFirst as a comprehensive company-wide initiative to bring all of their enterprise mobility solutions and services under a unified brand family. The MobileFirst strategy rests on four pillars: mobile application platforms, application and device management, device and data security, and system and performance analytics. To obtain a complimentary copy of this report, please visit:

"Performance Management Gets Real About Users", authored by Jim Rapoza, Senior Research Analyst for the Aberdeen Networking and Application Performance research practice, analyzes the growing emphasis on the use of real-user monitoring throughout all aspects of application performance management. Businesses have recognized that one of the best metrics of an application's success is found by monitoring and analyzing the performance and user experience of applications from the viewpoint of real application users. This report looks at the importance of real-user monitoring as part of an overall performance management strategy. To obtain a complimentary copy of this report, visit:

"The Growing Importance of SaaS as an Application Deployment Model" one of three reports authored this month by Dick Csaplar, Senior Research Analyst for the Aberdeen IT Infrastructure/Virtualization and the Cloud research practice, shows that the use of Software-as-a-Service or SaaS has wide adoption. Most software vendors have deployed a SaaS version of their software and enterprises of all sizes are quickly adopting them. Seventy-six percent (76%) of responding companies reported using at least one SaaS application with 50% reporting that they use 3 or more. About 8% reported using 7 or more different SaaS apps as part of their corporate infrastructure. To obtain a complimentary copy of this report visit:

Next from Csaplar, "Why Mid-Sized Organizations should Consider Using the Public Cloud" shows that mid-sized organizations have the IT challenges of a large enterprise but resources more like small companies. Mid-sized companies have both operational and financial pressures to use Public Cloud services and data shows that those who are using the Cloud are gaining greatly from it. Mid-sized companies are also the right target for Cloud vendors as mid-sized, more than small or large organizations report planning to increase Cloud spending by a higher percentage or start new Cloud programs in the next 12 months. To obtain a complimentary copy of this report visit:

Finally from Csaplar, "How Private Clouds can Transform IT in Midsize Companies" shows that mid-sized companies have deployed a Private Cloud at a lower rate than either small or large enterprises. Mid-sized companies that have deployed a Private Cloud are gaining strong operational and financial benefits such as faster application deployment and lower cost for IT. However, to maximize those gains a strong Cloud management tool is required to enable both end user self-administration and IT infrastructure management. To obtain a complimentary copy of this report visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 16 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle.

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.

© 2013 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897

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