DeNA Co., Ltd. (TSE: 2432), the global leader in mobile games, announced today that it will make its debut appearance at the South by Southwest (SXSW) Interactive annual festival in Austin, TX from March 8-10, 2013. A featured exhibitor at the SXSW Gaming Expo, DeNA’s Mobage booth will showcase a variety of new content from its upcoming free-to-play mobile game releases on its Mobage social games platform, in addition to having key game developers and executives participating on exclusive panel discussions at the event.

Game Demos

Located at booth #605, DeNA’s Mobage games booth is showing new content from the following list of soon to be released free-to-play mobile games at the SXSW Gaming Expo, in addition to offering special promotions for fans that visit the DeNA booth.

• The Drowning: a console-quality first-person-shooter experience custom built for mobile devices, featuring intense action, high-definition graphics, a unique storyline, and an intuitive control scheme that breaks away from clunky virtual joysticks. The game’s talented development team has worked on many best-selling console shooter games such as Halo, Crysis, Battlefield and Far Cry. SXSW is the first time the game will be demoed publicly. Pre-register for this free game by visiting: www.thedrowning.com
• TRANSFORMERS: LEGENDS: the game sets players on a war-torn Earth where they build a team of AUTOBOTS or DECEPTICONS to travel through two adventurous storylines, and battle against one another in intense player-versus-player combat. Live on now on Google Play, this action card-battle game based on the TRANSFORMERS franchise will be releasing soon for iPhone, iPad and iPod Touch. Pre-register for the free iOS version of the game here: http://transformers-legends.com
• Apoc Wars: society is finished, but the fun has just begun in this all-new real-time strategy game coming soon for iPhone, iPad, iPod touch, and Android. Build base camps and train troops to take on other players for domination of the post-apocalypse.

Engage with Mobage!

DeNA’s Mobage booth also features an interactive photo booth where visitors can be turned into a TRANSFORMERS: LEGENDS trading card. Pre-register for The Drowning and TRANSFORMERS: LEGENDS, or Tweet, Facebook or Instagram @Mobage using the hashtag #mobagesxsw at the booth, and receive a raffle ticket towards a Mobage Prize Pack! Multiple raffle prizes will be given out throughout the day.

Panels Featuring DeNA Speakers

Saturday, March 9 from 5–6 pm

Indy Gaming: Why Publishers Must Evolve or Die, location: Palmer Events Center, room 4-5, #indygame (http://schedule.sxsw.com/2013/events/event_IAP5956):

Indy games are competing directly and successfully with mainstream games for audience and dollars, which is putting tremendous pressure on the incumbent publishers to evolve or die. This session examines the rise of the new independent game paradigm and focuses on the central business problem: what is the nature of publishing in a highly-distributed, low-friction online gaming world? DeNA’s free-to-play visionary and industry veteran Ben Cousins is a featured speaker on this panel.

Sunday, March 10 from 3:30–4:30 pm

• Taking Social Games from Pink to Blue, location: Palmer Events Center, room 4-5, #PinktoBlue (http://schedule.sxsw.com/2013/events/event_IAP5646):

Social games have historically been geared towards the female player, but a new era of social games is expanding from "pink" games to also include "blue" games. This session features DeNA’s VP of Marketing & Revenue Doug Scott, in addition to speakers from social game makers from KIXEYE and Zynga discussing what it takes to make a social game that is appealing for the traditionally core male console player.

Exclusive updates and photos from SXSW Interactive will be posted on DeNA’s games Twitter (@Mobage) and Facebook page (www.facebook.com/mobage) throughout the duration of the festival. SXSW Interactive prize packs will also be given out each day of the show via @Mobage and Mobage’s Facebook page for those consumers that are unable to attend SXSW. To keep updated on DeNA panel sessions during SXSW, please follow the company’s corporate Twitter account (@DeNACorp).

About DeNA

DeNA Co., Ltd. is a global Internet company focused on social game platform, social games, e-commerce and other Web services for mobile devices and PCs. DeNA’s current flagship business is its mobile social games platform Mobage, which offers first-, second- and third-party games on multiple localized user networks across nations. The original Mobage network in Japan currently serves over 45 million registered users with nearly 2,000 titles. Founded in 1999 as a small startup in Tokyo, DeNA currently has over 2,100 employees worldwide working at offices and development studios across 11 countries and regions. The company generated annual sales of more than 1.8 billion U.S. dollars in the fiscal year ended March 2012. DeNA is listed on the Tokyo Stock Exchange (2432). For more information, visit: dena.com.