Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Larry Alton, Pat Romanski

Blog Feed Post

Amazon.co.uk dominates paid search ads on Google UK

Retail, travel and price comparison sites take top spots in UK paid search according to new study

London, 28th February 2013 - Amazon.co.uk is the site mostly likely to be seen in paid search ads on Google UK, as well as being the most visible online retail site in organic search results, according to new research.

The findings come from a study by search and social analytics software leader, Searchmetrics which has produced a list of the top 20 most visible paid search advertisers (see table underneath) on Google UK. The list is dominated by retail, price comparison and travel brands including johnlewis.com, supaprice.co.uk and laterooms.com, with amazon.co.uk taking the top position.

Top 20 most visible paid search advertisers on Google UK

DomainAverage paid visibility score
1 amazon.co.uk 408,544.71
2 ask.com172,309.45
3 booking.com121,443.82
4 ebay.co.uk85,961.57
5 johnlewis.com78,296.92
6 supaprice.co.uk60,021.29
7 moneysupermarket.com 59,900.10
8 virginmedia.com56,989.61
9 marksandspencer.com53,630.00
10 argos.co.uk50,494.27
11 travelrepublic.co.uk49,476.14
12 apple.com47,896.35
13 laterooms.com40,819.57
14 onthebeach.co.uk39,561.94
15 t-mobile.co.uk38,764.41
16 debenhams.com38,066.84
17 google.com37,390.22
18 netflix.com35,147.41
19 expedia.co.uk34,756.02
20 tesco.com34,650.29

"As you'd expect, the list of the top 20 sites in paid search mostly includes sites that can benefit directly from online sales," said Marcus Tober, CTO of Searchmetrics. "The Paid Visibility score that we used to create the list reflects the advertising activity of a domain on Google UK. Changes in Paid Visibility could result from budget increases or decreases and you could probably assume that the higher the Paid Visibility score, the more budget a domain is spending on Google AdWords campaigns. Many online companies plan paid search campaigns hand in hand with their organic search marketing efforts - often turning to paid search to keep their traffic stable in the wake of fluctuations in the organic search results."

The Searchmetrics' weekly Paid Visibility score is a measure of how frequently and prominently a domain appears in paid search results based on weekly data from the search results for millions of keywords which Searchmetrics uses to populate the database that powers its online software for search and social marketers[1].

Google itself (google.com) is included in the list of 20 top paid search advertisers as it uses paid search results to attract customers for its own products, such as the AdSense programme and promoting its web browser, Google Chrome.

The Searchmetrics list of the top 20 sites that are most visible in organic search (see table underneath) is topped by free online encyclopedia site, wikepedia.org. Interestingly, amazon.co.uk is positioned at number six, which makes it the most visible retail site in organic searches, as well as being top for paid search.

"From the results of our study you would expect that many potential online shoppers who are not sure where to buy a product will end up buying at Amazon, because it is highly visible in both the organic and paid part of Google, driving lots of customers to its website," said Matthias Bachor, Marketing Director at Searchmetrics.

Top 20 most visible sites in organic search on Google UK

DomainAverage SEO visibility score
1 wikipedia.org14,647,257.45
2 bbc.co.uk3,356,357.41
3 facebook.com2,569,029.43
4 imdb.com2,267,828.00
5 twitter.com2,151,814.59
6 amazon.co.uk2,002,721.00
7 guardian.co.uk1,905,803.29
8 youtube.com1,813,435.80
9 yahoo.com1,789,584.18
10 google.com1,301,060.82
11 apple.com1,231,291.90
12 dailymail.co.uk1,177,269.25
13 telegraph.co.uk1,033,977.37
14 ebay.co.uk956,818.78
15 blogspot.com752,477.68
16 about.com689,293.35
17 tripadvisor.co.uk657,325.76
18 myspace.com606,653.51
19 direct.gov.uk545,640.20
20 google.co.uk524,797.45

UK news sites, including bbc.co.uk, guardian.co.uk, dailymail.co.uk and telegraph.co.uk all make it into the top 20 organic search list, together with social media giants, facebook.com and twitter.com and Google properties, youtube.com and blogspot.com. The list was developed using Searchmetrics' SEO visibility score for Google UK, a measure of how visible and prominent a site is within organic search results[1].

-Ends-

Charts
For high resolution charts of the top 20 tables in the press release, please contact Uday Radia at CloudNine PR - [email protected] / +44(0)7940 584161

[1] How Paid and Organic search visibility is measured
The study analyses the most visible websites across Google UK's paid and organic search results, where visibility is defined by Searchmetrics' 'Paid Visibility' and 'SEO Visibility' scores.

Searchmetrics tracks the paid and organic ranking of millions of keywords every week and calculates the visibility scores based on:

  • The number of times a domain appears in the search engine results pages (SERPs) across the keyword set
  • Its prominence within those SERPs (a higher ranking equates to a higher visibility score)
  • The competitiveness of the keyword (higher search volumes equate to a higher visibility score)

To create the top 20 lists in this study, Searchmetrics has used average Paid and SEO Visibility scores for the relevant domains based on the weekly scores over the course of 2012.

While SEO Visibility can relate to a website's real traffic, it is important to remember that traffic can come from many different places online. Therefore SEO Visibility is only an indicator of visibility that comes from a website's organic search channel.

About Searchmetrics
Searchmetrics GmbH is the pioneer and world's leading provider of search and social analysis software for companies and online agencies. Searchmetrics has a unique server infrastructure and software solution - its Searchmetrics Suite™ - which its clients and partners continually use to aggregate and analyze very large volumes of data on the rankings of websites, keywords in searches and competitor groups. Searchmetrics Suite™ gives users unique insight into the visibility of websites on search engines in 123 different countries and on the largest social media portals. This information plays a decisive role, especially in inbound marketing, where having excellent visibility on search engines is essential for companies to reach potential customers on the Internet.

In addition to the Suite, with its Essentials product Searchmetrics offers a tool set for a quick start in search engine and social network optimization and real-time analysis in Germany, Austria and Switzerland, as well as high-end SEO consulting services. The company has branches in Berlin, London, Paris and New York and operates its SaaS solution through a network of partners and its online shop. The fast-growing company, based in Berlin and currently employing more than 100 staff, is part-owned by the renowned venture capitalist companies Neuhaus Partners and Iris Capital. Many renowned clients, such as T-Online, eBay, Siemens, TUI, GM and Kaspersky rely on Searchmetrics to ensure that they have excellent search engine rankings.

Media Contact
Uday Radia
CloudNine PR Agency
+44(0)7940 584161
[email protected]

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...