Click here to close now.


Agile Computing Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, David Dodd, Bill Szybillo

News Feed Item

Tens of Thousands More New Drivers to Learn Safe Driving Skills from Ford Driving Skills for Life in 2013

DEARBORN, Mich., Feb. 28, 2013 /PRNewswire/ --

  • The Ford Driving Skills for Life (DSFL) program plans to double the number of teen drivers it reaches on this year's U.S. high school tour to approximately 40,000
  • The award-winning Ford Driving Skills for Life program will partner with the Governors Highway Safety Association (GHSA) to reach about 200 high schools across the United States this year
  • Ford Driving Skills for Life kicks off its 10th year of teaching new drivers safe driving skills
  • More than 550,000 new drivers globally have utilized DSFL's online and professional hands-on driver instruction

For the 10th year new drivers around the world will get an opportunity to improve their skills through the Ford Driving Skills for Life (DSFL) program. Traffic fatalities are the leading killer of American teens, according to the Centers for Disease Control and Prevention, with about 2,700 drivers ages 16-19 killed annually on American roads.

"Inexperience is the leading cause of crashes in young drivers, and Ford Driving Skills for Life includes a variety of engaging and targeted methods to deliver key skill sets that boost young drivers' confidence and knowledge," said Jim Vella, president, Ford Motor Company Fund and Community Services. "Our mission is to make the roads safer for everyone."

In 2013 Ford DSFL will reach about 200 high schools with its safe driving materials, thanks to Ford Motor Company Fund and the Governors Highway Safety Association (GHSA). GHSA calls Ford Driving Skills for Life the nation's most comprehensive teen safe driving program, with hands-on community driving events, Web-based learning, government grants, fun contests and free educational materials for parents and teachers.

This year's plans include visits to at least 40 high schools to reach about 40,000 teen drivers, which is almost double the number of students reached during last year's high school tour. Ford DSFL will visit high schools in California, Texas, Oklahoma, Tennessee, Virginia and Arizona with an array of activities focused on distracted driving and other common driving challenges faced by teen drivers. Teens will be invited to community hands-on driving clinics utilizing specially equipped vehicles. The clinics offer professional drivers and multifaceted activities that build skills in four key areas: driver distraction, speed/space management, vehicle handling and hazard recognition.

"Ford's commitment to partnering with states on teen driver education remains unprecedented," said GHSA Chairman Kendell Poole. "With state and federal highway safety funding continuing to be limited, Ford's support is increasingly critical."

Ford DSFL is continuing its partnerships with the Illinois Department of Transportation and Michigan Office of Highway Safety Planning to bring two innovative programs to schools. Now in its sixth year, Operation Teen Safe Driving has helped to reduce teen auto fatalities in Illinois by 48 percent through a competition for innovative teen-led safe driving campaigns at more than 105 high schools. The Strive 4 A Safer Drive program in Michigan is modeled after the Illinois program and will reach almost 40 high schools this year.

Global outreach
Outside of the U.S., Ford DSFL works to reduce the number of traffic fatalities and injuries by teaching safe driving skills to licensed drivers of all ages.

Ford DSFL is now in its sixth year in Asia with programs in mainland China, India, Indonesia, Taiwan, Thailand, Vietnam, the Philippines and South Africa. About 13,500 drivers were trained last year and more than 63,000 people have been trained since the program began there.

Ford also is bringing DSFL to the Middle East in 2013. In partnership with the United Arab Emirates Ministry of Higher Education and Scientific Research and the Road and Transport Authority, Ford DSFL will visit three universities with professional instructors who will demonstrate safe driving practices using specially equipped Ford vehicles.

The needs of drivers and the local driving environment are addressed during the training in each market. For example, in China DSFL added a segment on the use of child safety seats after a new regulation went into effect there, and sessions tailored for female drivers were conducted in several countries, including Thailand and Indonesia.

In Vietnam Ford DSFL launched a No Honking campaign to reduce the adverse effects on road safety of the prevalent and inappropriate use of vehicle horns. Ford DSFL in India and China launched a campaign inviting drivers to "pledge to drive safe," and this campaign will expand into more countries in 2013.

Web-based training
In 2013 Ford DSFL is launching an enhanced version of the interactive Web-based training called "The Academy" on its website – which will be redesigned during the first half of the year. Expanded use of social media and interactive Web-based tools also is under way in the Asia Pacific region. Other free materials are available upon request for students, educators, parents and community organizations.

About Ford Motor Company Fund and Community Services
Ford Motor Company Fund and Community Services works with community partners to advance driving safety, education and community life. For more than 60 years, Ford Motor Company Fund has operated with ongoing funding from Ford Motor Company (NYSE:  F). The award-winning Ford Driving Skills for Life program teaches new drivers through a variety of hands-on and interactive methods. Innovation in education is encouraged through national programs that enhance high school learning and provide college scholarships and university grants. Through the Ford Volunteer Corps, more than 25,000 Ford employees and dealers work on projects each year that better their communities in more than 20 countries. For more information, visit

About the Governors Highway Safety Association
The Governors Highway Safety Association (GHSA) is a nonprofit association representing the highway safety offices of states, territories, the District of Columbia and Puerto Rico. GHSA provides leadership and representation for the states and territories to improve traffic safety, influence national policy and enhance program management and promote best practices. Its members are appointed by their Governors to administer federal and state highway safety funds and implement state highway safety plans. Contact GHSA at 202-789-0942 or visit


SOURCE Ford Motor Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment process from development to production scenarios using Docker containers.
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...