Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, Pat Romanski, Jeev Trika, Yakov Fain

News Feed Item

Tens of Thousands More New Drivers to Learn Safe Driving Skills from Ford Driving Skills for Life in 2013

DEARBORN, Mich., Feb. 28, 2013 /PRNewswire/ --

  • The Ford Driving Skills for Life (DSFL) program plans to double the number of teen drivers it reaches on this year's U.S. high school tour to approximately 40,000
  • The award-winning Ford Driving Skills for Life program will partner with the Governors Highway Safety Association (GHSA) to reach about 200 high schools across the United States this year
  • Ford Driving Skills for Life kicks off its 10th year of teaching new drivers safe driving skills
  • More than 550,000 new drivers globally have utilized DSFL's online and professional hands-on driver instruction

For the 10th year new drivers around the world will get an opportunity to improve their skills through the Ford Driving Skills for Life (DSFL) program. Traffic fatalities are the leading killer of American teens, according to the Centers for Disease Control and Prevention, with about 2,700 drivers ages 16-19 killed annually on American roads.

"Inexperience is the leading cause of crashes in young drivers, and Ford Driving Skills for Life includes a variety of engaging and targeted methods to deliver key skill sets that boost young drivers' confidence and knowledge," said Jim Vella, president, Ford Motor Company Fund and Community Services. "Our mission is to make the roads safer for everyone."

In 2013 Ford DSFL will reach about 200 high schools with its safe driving materials, thanks to Ford Motor Company Fund and the Governors Highway Safety Association (GHSA). GHSA calls Ford Driving Skills for Life the nation's most comprehensive teen safe driving program, with hands-on community driving events, Web-based learning, government grants, fun contests and free educational materials for parents and teachers.

This year's plans include visits to at least 40 high schools to reach about 40,000 teen drivers, which is almost double the number of students reached during last year's high school tour. Ford DSFL will visit high schools in California, Texas, Oklahoma, Tennessee, Virginia and Arizona with an array of activities focused on distracted driving and other common driving challenges faced by teen drivers. Teens will be invited to community hands-on driving clinics utilizing specially equipped vehicles. The clinics offer professional drivers and multifaceted activities that build skills in four key areas: driver distraction, speed/space management, vehicle handling and hazard recognition.

"Ford's commitment to partnering with states on teen driver education remains unprecedented," said GHSA Chairman Kendell Poole. "With state and federal highway safety funding continuing to be limited, Ford's support is increasingly critical."

Ford DSFL is continuing its partnerships with the Illinois Department of Transportation and Michigan Office of Highway Safety Planning to bring two innovative programs to schools. Now in its sixth year, Operation Teen Safe Driving has helped to reduce teen auto fatalities in Illinois by 48 percent through a competition for innovative teen-led safe driving campaigns at more than 105 high schools. The Strive 4 A Safer Drive program in Michigan is modeled after the Illinois program and will reach almost 40 high schools this year.

Global outreach
Outside of the U.S., Ford DSFL works to reduce the number of traffic fatalities and injuries by teaching safe driving skills to licensed drivers of all ages.

Ford DSFL is now in its sixth year in Asia with programs in mainland China, India, Indonesia, Taiwan, Thailand, Vietnam, the Philippines and South Africa. About 13,500 drivers were trained last year and more than 63,000 people have been trained since the program began there.

Ford also is bringing DSFL to the Middle East in 2013. In partnership with the United Arab Emirates Ministry of Higher Education and Scientific Research and the Road and Transport Authority, Ford DSFL will visit three universities with professional instructors who will demonstrate safe driving practices using specially equipped Ford vehicles.

The needs of drivers and the local driving environment are addressed during the training in each market. For example, in China DSFL added a segment on the use of child safety seats after a new regulation went into effect there, and sessions tailored for female drivers were conducted in several countries, including Thailand and Indonesia.

In Vietnam Ford DSFL launched a No Honking campaign to reduce the adverse effects on road safety of the prevalent and inappropriate use of vehicle horns. Ford DSFL in India and China launched a campaign inviting drivers to "pledge to drive safe," and this campaign will expand into more countries in 2013.

Web-based training
In 2013 Ford DSFL is launching an enhanced version of the interactive Web-based training called "The Academy" on its website www.drivingskillsforlife.com – which will be redesigned during the first half of the year. Expanded use of social media and interactive Web-based tools also is under way in the Asia Pacific region. Other free materials are available upon request for students, educators, parents and community organizations.

About Ford Motor Company Fund and Community Services
Ford Motor Company Fund and Community Services works with community partners to advance driving safety, education and community life. For more than 60 years, Ford Motor Company Fund has operated with ongoing funding from Ford Motor Company (NYSE:  F). The award-winning Ford Driving Skills for Life program teaches new drivers through a variety of hands-on and interactive methods. Innovation in education is encouraged through national programs that enhance high school learning and provide college scholarships and university grants. Through the Ford Volunteer Corps, more than 25,000 Ford employees and dealers work on projects each year that better their communities in more than 20 countries. For more information, visit www.community.ford.com.

About the Governors Highway Safety Association
The Governors Highway Safety Association (GHSA) is a nonprofit association representing the highway safety offices of states, territories, the District of Columbia and Puerto Rico. GHSA provides leadership and representation for the states and territories to improve traffic safety, influence national policy and enhance program management and promote best practices. Its members are appointed by their Governors to administer federal and state highway safety funds and implement state highway safety plans. Contact GHSA at 202-789-0942 or visit www.ghsa.org.

 

SOURCE Ford Motor Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...