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Agile Computing Authors: Jennifer Gill, Betty Zakheim, Deep Bhattacharjee, David Dodd, Greg O'Connor

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Sage puts social and mobile at the centre of its CRM solution for SMBs

Sage CRM 7.2 offers small and mid-sized businesses new and improved ways to increase employee productivity and enhance customer relationships through Social and Mobile CRM.

London TFM&A, 27th February - Business software and services provider Sage UK has today unveiled a host of new Social, mobile and business collaboration features for its leading global SMB CRM solution, Sage CRM, that will empower sales, marketing and customer service teams to better engage with colleagues and customers. Sage CRM 7.2 brings mobile deployment on iPhone® and Android® smartphone and tablet devices, greater Social CRM capabilities with Facebook, LinkedIn and Twitter, and employee collaboration and knowledge exchange powered by Yammer. These new features enable easier collaboration and increased productivity both inside and outside the organisation to maximise the flow of critical customer and business information, enabling better decision making and greater collaboration across teams.

The latest version of Sage CRM has been designed to support busy, growing businesses who want to foster internal collaboration, increase sales team productivity and drive business wide efficiency.

The enhanced mobile suite includes two new mobile Apps for the iPhone® and Windows 8, which provide mobile sales teams with real-time data to help them manage their business relationships, even when out of coverage. Sales teams can now use these dedicated Apps to access their key opportunities, appointments and tasks. Additionally native phone integration with the iPhone enables them to map appointments and track key customer communications.

The Social CRM suite, which already integrates with key social media applications including LinkedIn and Twitter, is enhanced further with new social capabilities that allow Sage CRM teams to gain customer insights from Facebook, providing them with a complete picture of customer and prospect interactions.

Business collaboration across teams using Sage CRM is now possible with new social-style collaboration powered by Yammer. Employees can now collaborate with Yammer Groups and across records to discuss and collaborate on that record. This makes business conversations concerning opportunities, leads and support cases more social and transparent, providing greater visibility for all employees.

Other new features offered with the latest release include smarter reporting with enhanced features built to enable faster, secure, customised reports, quickly populated with the latest CRM information. Rich new graphic charts and report cloning capabilities enable users to quickly create visual reports with interactive graphs, for at-a-glance business insight and informed decision-making.

"Sage CRM 7.2 has been designed with social, mobile and business collaboration technology at its core, enhanced further with smart business reporting. We're confident that Sage CRM 7.2 will boost sales team productivity, foster greater internal collaboration, and deliver better business insight. Providing SMBs with dynamic business insight and customer information that is easy to report on, will make a big difference to companies looking to drive revenues, grow their business and achieve great success through exceptional customer experience, delivered seamlessly across all touch points" commented David Beard, CRM Principal, Sage CRM.

Sage CRM caters to more than 12,000 organisations in 70 countries, managing their critical sales, marketing and customer service activities every day. It integrates with Sage's leading ERP products worldwide to deliver better business management across the entire organisation.

Sage CRM 7.2 will be available in the UK from April 2013, for more information on Sage CRM 7.2, please contact your local Sage office.

About Sage (UK) Limited
Sage (UK) Limited is a subsidiary of The Sage Group plc, a leading global supplier of business management software solutions and related products and services, principally for small to medium-sized businesses. In the UK, Sage provides software and services to more than 830,000 businesses ranging from start-ups to large companies. This software ranges from accounts and ERP, HR and payroll, forecasting and business intelligence to customer relationship management, e-business and help for start-ups. Services include Excel Support, HR Advice, Health and Safety Advice and training courses.

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