Welcome!

Agile Computing Authors: Liz McMillan, Paul Simmons, Yeshim Deniz, Pat Romanski, Elizabeth White

News Feed Item

Virgin America Takes Top Prize For Innovative Campaign At Global Loyalty Event

Award-Winning Campaign Takes CRM to New Heights, Encourages Social Sharing of Guests' Virgin America Experiences

SAN FRANCISCO, Feb. 27, 2013 /PRNewswire/ -- Virgin America, the airline that is reinventing the flying experience in the U.S., took top honors for innovation in customer relationship management (CRM) for its integrated multi-media #myVXexperience campaign at the fifth annual Loyalty Innovation Awards at the Airline Business/Global Flight Loyalty 2013 conference held in Dubai, United Arab Emirates this week.  The campaign, first unveiled last fall, brings the airline's next generation cabins to life with cinematic flair – through the eyes of a few of its most frequent travelers.  The campaign launch in September 2012 took social sharing to new heights, with an Instagram feed within the new ExperienceVirginAmerica.com campaign site. During the campaign's launch, flyers were encouraged to send tweets and Instagram photos of themselves enjoying Virgin America's unique cabin experience using the #myVXexperience campaign hashtag.  Their photos were live streamed to the Nasdaq and Reuters digital billboards in New York's Times Square for the life of the campaign.  Virgin Group founder Sir Richard Branson and some of the airline's frequent flyer "Originals" – leaders in tech, art, design, food and film who are known for shaking up the status quo in their own sectors, helped kick-start the campaign with the first-ever live feed of Instagram photos from an aircraft at 35,000 feet to Times Square.

(Logo:  http://photos.prnewswire.com/prnh/20090123/VIRGINAMERICALOGO)

"We are extremely honored to be recognized for this campaign, which allows our guests to share with friends just how good life can be at 35,000 feet onboard Virgin America" said Phil Seward, Virgin America's Director of Guest Loyalty.  "In just a few weeks, the Virgin America experience inspired thousands of tweets and hundreds of Instagram photos.  We've naturally seen that our unique product inspires guests to share their experience, and this campaign tapped into that wider conversation via our flyers' own networks and social communities. Even six months after its launch, #myVXexperience continues to drive word of mouth about our experience by both loyal repeat guests and dazzled first-time Virgin America flyers."

Virgin America has been named the Best Domestic Airline by Condé Nast Traveler and Travel + Leisure Magazine every year since the airline's launch in 2007. 

The campaign highlights Virgin America 'Originals,' frequent flyers known for shaking up the status quo in their own fields – including indie film director Kevin Smith, Pandora founder Tim Westergren, Animal and Son of a Gun chefs Jon Shook and Vinny Dotolo and independent artist/Facebook Creative Strategist Ji Lee.  Virgin America also invited these same frequent flyers to curate aspects of the airline's already unique in-cabin experience – including playlists, film picks and new menu items offered via the touch-screen Red™ in-flight entertainment platform.  The immersive, cinematic campaign site gives visitors a chance to feel what it's like to fly Virgin America — offering an interactive walk-through of the amenities with both active and passive viewing options. Each screen of the site provides a variety of actionable items (hot spots). By clicking, moving, and shifting these points, the viewer will learn something about Virgin America via rich content. The website was created by Eleven Inc., in close partnership and collaboration with digital production company Tool of North America.

Known for beautifully designed cabins and unparalleled in-flight entertainment, Virgin America's new fleet of Airbus A320 family aircraft offers custom-designed mood-lit cabins and amenities like fleetwide WiFi, power outlets and personal entertainment – with live TV including MSNBC, CNN, CNBC and more – at every seat.  The Red™ platform offers guests their own seatback touch-screen TV, with 25 films, live TV, Google Maps, video games, seat-to-seat chat, music videos, a 4000 song library and an on-demand menu – so flyers can order a cocktail or snack from their seatback any time during a flight.  In addition to a Main Cabin that offers custom-designed leather seating with a deeper, more comfortable pitch, the airline's First Class offers plush white leather seating with 55 inches of pitch, 165 degrees of recline and lumbar massagers.  The carrier's Main Cabin Select option offers 38-inches of pitch, free food and cocktails, an all-access pass to media content, dedicated overhead bins and priority check-in/boarding. 

Last  summer, Virgin America launched a suite of enhancements to its Elevate® frequent flyer program – including Elevate Gold and Elevate Silver status levels that offer perks such as: priority check-in, security clearance and boarding; points earning bonuses; free checked bag allowances; enhanced digital/social rewards; private discounts; an expanded advance purchase upgrade window for the airline's exclusive eight-seat First Class; complimentary space-available upgrades to the carrier's premium Main Cabin Select service; and complimentary access to the best seat assignments within Main Cabin. In December 2012, Virgin America opened its first airport lounge – the Virgin America Loft at LAX, which offers guests a sleek and modern retreat, with a selection of amenities and a space that reflects the look and feel of the airline's mood-lit aircraft and overall design aesthetic.

In just over five and a half years of flying, Virgin America has expanded to 19 airport destinations and created 2,600 new jobs. The airline flies to San Francisco, Los Angeles, New York, Washington D.C. (IAD), Las Vegas, San Diego, Seattle, Boston, Fort Lauderdale, Orlando, Dallas-Fort Worth, Los Cabos, Cancun, Chicago, Puerto Vallarta, Palm Springs, Philadelphia, Portland, and Washington D.C.'s Reagan National (DCA). In April, Virgin America will inaugurate service to its 20th airport destination – Newark Liberty International Airport (EWR).  In May, the California-based carrier will launch service from Norman Y. Mineta San Jose International Airport (SJC) and Austin-Bergstrom International Airport (AUS). The airline will begin seasonal service to Ted Stevens Anchorage International Airport (ANC) in June.

Photos of Virgin America's unique aircraft: http://www.virginamerica.com/about/airline-photos/virgin-america-pictures.html 

About Virgin America:  Headquartered in California, Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel.  In just over five years flying, Virgin America was named "Best Domestic Airline" in the Condé Nast Traveler 2008, 2009, 2010, 2011 and 2012 'Readers' Choice' Awards and "Best Domestic Airline" in Travel + Leisure's 2008, 2009, 2010, 2011 and 2012 'World's Best' Awards. The airline's base of operations is San Francisco International Airport (SFO)'s sleek and sustainable new Terminal 2. The airline's new aircraft offer interactive in-flight entertainment systems and power outlets near every seat. Virgin America offers Gogo™ WiFi on every flight and hosts the largest in-flight entertainment library in the North American skies via the touch-screen Red™ platform. For more: www.virginamerica.com

SOURCE Virgin America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...