Welcome!

Agile Computing Authors: Liz McMillan, Steve Latham, Pat Romanski, Larry Alton, Harry Trott

News Feed Item

The FADER And Converse Announce The Return Of "The FADER FORT Presented by Converse" At The 2013 SXSW Music and Media Conference

EVENT TO TAKE PLACE MARCH 13 - 16 IN AUSTIN, TEXAS

NEW YORK, Feb. 27, 2013 /PRNewswire/ -- The FADER FORT, firmly established as the spot to see live music during the 2013 SXSW Music and Media Conference in Austin, Texas, announces the return of its 4-day event, "The FADER FORT Presented by Converse", in its 12th year in Austin. This is the second year The FADER and Converse Inc. will bring their partnership to Austin as an official SXSW event, presenting today's most innovative and emerging artists to both invited fans and festival badge-holders. Artists confirmed to perform this year include Delorean, Future, and Disclosure. Additional sponsors and confirmed acts will be announced in the days leading up to the festival via The FADER's twitter next week.

(Logo: http://photos.prnewswire.com/prnh/20120228/NY61304LOGO )

"It's incredible how much The FORT has grown into this historic venue, where we've been able to work with some fantastic partners and showcase some of the biggest names in music that have remained so important to The FADER and its readers," said Andy Cohn, President and Publisher of The FADER, Inc. "Last year was our first to be working with Converse and SXSW officially, and our additional sponsors that have come in this year will only make our programming and experiences for fans so much more impressive. We truly do consider Austin to be our second home, and we're looking forward to bringing another historic year at The FORT to this city."

"Converse is dedicated to supporting the artistic community and providing artists with the ability to have their voices heard," said Geoff Cottrill, Chief Marketing Officer of Converse. "We're excited to build on our partnership with The FADER and SXSW to offer this platform for artists at one of the biggest music festivals of the year."

In 2013, "The FADER FORT Presented by Converse" will go global thanks to a first-time partnership with Dell, the end-to-end technology solutions leader born and headquartered in the Austin area. Dell and The FADER will share FORT performances and exclusive artist interviews with music fans around the world via live stream on TheFADER.com. The live stream will be powered by Dell Precision workstations and produced by Texas-based video creation specialists XI Media. Festivalgoers who can't attend The FORT in person can still enjoy the shows at some of their favorite Austin hangouts, where Dell is providing technology for public viewing of the four-day event.

Additionally, Dell will showcase some of its newest media and entertainment products and solutions inside the FORT, including hands-on music and film editing stations, an Alienware gaming lounge, and a SXSW social media command center.

Joining "The FADER FORT Presented by Converse" activities for the first time, LG Electronics USA has partnered with the annual event to present its LG Optimus G smartphone (available through AT&T and Sprint). Together, LG and The FADER FORT have developed unique activations around this award-winning superphone. Guests at The FORT also will have the opportunity to interact with other advanced LG products, from consumer electronics and appliances, to enhance their SXSW experiences.

Also new to The FORT, Hard Rock International brings its one-of-a-kind collection, "Gone Too Soon" – a memorabilia exhibit that pays tribute to music legends and icons whose lives and careers were tragically cut short. This unique display is coming to Austin exclusively for "The FADER FORT Presented by Converse", and will give fans an up-close look at never-before-seen items from artists close to The FADER including Kurt Cobain, Jimi Hendrix, Bob Marley, Lisa "Left Eye" Lopes, and the late Amy Winehouse, who appeared on The FADER FORT stage in 2007.

As the ultimate go-to location in Austin for fans to discover new music, "The FADER FORT Presented by Converse" provides a one-of-a-kind environment for music fans to take part in during the four-day festival. While at "The FADER FORT Presented by Converse", attendees will experience:

  • Glass Is Life, The FADER's partner during the SXSW Eco conference in Austin last year, will be present to introduce its community to guests, who are joined by the belief that glass packaging makes life better
  • Kangol Headwear will set up backstage, showcasing its Spring 2013 line to a series of musicians performing at this year's event.
  • Bushmills Irish Whiskey will be served. Guests at "The FADER FORT Presented by Converse" are all 21+ and encouraged to please drink responsibly.
  • Hobnob is the The FADER FORT's first wine sponsor, where party goers can enjoy a glass of HobNob Wicked Red, Chardonnay, or Pinot Noir.
  • vitaminwater & smartwater serving cold beverages.
  • SiriusXM is returning for its third year at The FADER FORT and will broadcast live all four days on SiriusXMU, North America's indie rock channel, on SiriusXM channel 35. For more information, visit www.siriusxm.com/siriusxmu.
  • The East Austin food trailer Fire and Soul will bring comfort food with an international twist inside the doors of The FADER FORT for four days.

For over a decade, The FADER FORT has established itself as a primary stomping ground for many then-unknowns such as Kendrick Lamar, Yelawolf, M.I.A., Florence and the Machine, Odd Future, Feist, Cold War Kids, Kid Cudi, and The Black Keys. While the focus has always been emerging artists, The FADER FORT has also showcased a laundry list of artists that have performed including P. Diddy, Rick Ross, Kanye West, Lou Reed, My Morning Jacket, Justin Vernon, Amy Winehouse, Moby, Nas, Damian Marley, N.E.R.D, among others.

For more information and to be the first to hear further news, check out www.TheFADER.com/FORT and follow us on Twitter, www.Twitter.com/TheFADER.

About The FADER, Inc.

The FADER, Inc. consists of credible music and lifestyle-focused properties that speak to a combined audience of 2 million influential young adults monthly. Founded by Rob Stone and Jon Cohen, and led by President and Publisher Andy Cohn, The FADER, Inc. includes The FADER, TheFADER.com, FADER Films, FADER Label, 1200Squad.com, East Village Radio, Insound, Oh My Rockness, and The Cornerstone Mixtape.

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as "America's Original Sports Company"™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children's footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 78 company-owned retail locations in the U.S. For more information, visit Media.Converse.com.

About SXSW Music

South By Southwest (SXSW) Music and Media Conference, taking place March 12 - 17, 2013, features a legendary festival showcasing more than 2,000 musical acts of all genres from around the globe on over one hundred stages in downtown Austin. By day, the Austin Convention Center comes alive with conference registrants doing business in the Trade Show and partaking of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature. In its 27th year, SXSW remains an essential event on the music industry calendar. For more information, access our website at http://sxsw.com

SOURCE The FADER, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
@ThingsExpo has been named the ‘Top WebRTC Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @ThingsExpo ranked as the number one ‘WebRTC Influencer' followed by @DevOpsSummit at 55th.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...