Welcome!

Agile Computing Authors: Pat Romanski, Plutora Blog, Liz McMillan, SmartBear Blog, Elizabeth White

News Feed Item

The FADER And Converse Announce The Return Of "The FADER FORT Presented by Converse" At The 2013 SXSW Music and Media Conference

EVENT TO TAKE PLACE MARCH 13 - 16 IN AUSTIN, TEXAS

NEW YORK, Feb. 27, 2013 /PRNewswire/ -- The FADER FORT, firmly established as the spot to see live music during the 2013 SXSW Music and Media Conference in Austin, Texas, announces the return of its 4-day event, "The FADER FORT Presented by Converse", in its 12th year in Austin. This is the second year The FADER and Converse Inc. will bring their partnership to Austin as an official SXSW event, presenting today's most innovative and emerging artists to both invited fans and festival badge-holders. Artists confirmed to perform this year include Delorean, Future, and Disclosure. Additional sponsors and confirmed acts will be announced in the days leading up to the festival via The FADER's twitter next week.

(Logo: http://photos.prnewswire.com/prnh/20120228/NY61304LOGO )

"It's incredible how much The FORT has grown into this historic venue, where we've been able to work with some fantastic partners and showcase some of the biggest names in music that have remained so important to The FADER and its readers," said Andy Cohn, President and Publisher of The FADER, Inc. "Last year was our first to be working with Converse and SXSW officially, and our additional sponsors that have come in this year will only make our programming and experiences for fans so much more impressive. We truly do consider Austin to be our second home, and we're looking forward to bringing another historic year at The FORT to this city."

"Converse is dedicated to supporting the artistic community and providing artists with the ability to have their voices heard," said Geoff Cottrill, Chief Marketing Officer of Converse. "We're excited to build on our partnership with The FADER and SXSW to offer this platform for artists at one of the biggest music festivals of the year."

In 2013, "The FADER FORT Presented by Converse" will go global thanks to a first-time partnership with Dell, the end-to-end technology solutions leader born and headquartered in the Austin area. Dell and The FADER will share FORT performances and exclusive artist interviews with music fans around the world via live stream on TheFADER.com. The live stream will be powered by Dell Precision workstations and produced by Texas-based video creation specialists XI Media. Festivalgoers who can't attend The FORT in person can still enjoy the shows at some of their favorite Austin hangouts, where Dell is providing technology for public viewing of the four-day event.

Additionally, Dell will showcase some of its newest media and entertainment products and solutions inside the FORT, including hands-on music and film editing stations, an Alienware gaming lounge, and a SXSW social media command center.

Joining "The FADER FORT Presented by Converse" activities for the first time, LG Electronics USA has partnered with the annual event to present its LG Optimus G smartphone (available through AT&T and Sprint). Together, LG and The FADER FORT have developed unique activations around this award-winning superphone. Guests at The FORT also will have the opportunity to interact with other advanced LG products, from consumer electronics and appliances, to enhance their SXSW experiences.

Also new to The FORT, Hard Rock International brings its one-of-a-kind collection, "Gone Too Soon" – a memorabilia exhibit that pays tribute to music legends and icons whose lives and careers were tragically cut short. This unique display is coming to Austin exclusively for "The FADER FORT Presented by Converse", and will give fans an up-close look at never-before-seen items from artists close to The FADER including Kurt Cobain, Jimi Hendrix, Bob Marley, Lisa "Left Eye" Lopes, and the late Amy Winehouse, who appeared on The FADER FORT stage in 2007.

As the ultimate go-to location in Austin for fans to discover new music, "The FADER FORT Presented by Converse" provides a one-of-a-kind environment for music fans to take part in during the four-day festival. While at "The FADER FORT Presented by Converse", attendees will experience:

  • Glass Is Life, The FADER's partner during the SXSW Eco conference in Austin last year, will be present to introduce its community to guests, who are joined by the belief that glass packaging makes life better
  • Kangol Headwear will set up backstage, showcasing its Spring 2013 line to a series of musicians performing at this year's event.
  • Bushmills Irish Whiskey will be served. Guests at "The FADER FORT Presented by Converse" are all 21+ and encouraged to please drink responsibly.
  • Hobnob is the The FADER FORT's first wine sponsor, where party goers can enjoy a glass of HobNob Wicked Red, Chardonnay, or Pinot Noir.
  • vitaminwater & smartwater serving cold beverages.
  • SiriusXM is returning for its third year at The FADER FORT and will broadcast live all four days on SiriusXMU, North America's indie rock channel, on SiriusXM channel 35. For more information, visit www.siriusxm.com/siriusxmu.
  • The East Austin food trailer Fire and Soul will bring comfort food with an international twist inside the doors of The FADER FORT for four days.

For over a decade, The FADER FORT has established itself as a primary stomping ground for many then-unknowns such as Kendrick Lamar, Yelawolf, M.I.A., Florence and the Machine, Odd Future, Feist, Cold War Kids, Kid Cudi, and The Black Keys. While the focus has always been emerging artists, The FADER FORT has also showcased a laundry list of artists that have performed including P. Diddy, Rick Ross, Kanye West, Lou Reed, My Morning Jacket, Justin Vernon, Amy Winehouse, Moby, Nas, Damian Marley, N.E.R.D, among others.

For more information and to be the first to hear further news, check out www.TheFADER.com/FORT and follow us on Twitter, www.Twitter.com/TheFADER.

About The FADER, Inc.

The FADER, Inc. consists of credible music and lifestyle-focused properties that speak to a combined audience of 2 million influential young adults monthly. Founded by Rob Stone and Jon Cohen, and led by President and Publisher Andy Cohn, The FADER, Inc. includes The FADER, TheFADER.com, FADER Films, FADER Label, 1200Squad.com, East Village Radio, Insound, Oh My Rockness, and The Cornerstone Mixtape.

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as "America's Original Sports Company"™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children's footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 78 company-owned retail locations in the U.S. For more information, visit Media.Converse.com.

About SXSW Music

South By Southwest (SXSW) Music and Media Conference, taking place March 12 - 17, 2013, features a legendary festival showcasing more than 2,000 musical acts of all genres from around the globe on over one hundred stages in downtown Austin. By day, the Austin Convention Center comes alive with conference registrants doing business in the Trade Show and partaking of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature. In its 27th year, SXSW remains an essential event on the music industry calendar. For more information, access our website at http://sxsw.com

SOURCE The FADER, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that FalconStor Software® Inc., a 15-year innovator of software-defined storage solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. FalconStor Software®, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged, hardware-agnostic, software-defined storage and data services platform. Its flagship solution FreeStor®, utilizes a horizonta...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...