|By Business Wire
|February 26, 2013 03:19 PM EST
Globally renowned futurist Daniel Burrus has published his widely
revered annual technology trends list for 30 years. This year, Burrus
has teamed up with DeVry
University to introduce a new list that goes beyond “predictions” to
spotlight Certainties™ based on a scientific method aimed at
providing various sectors with a clearer outlook of their respective
futures. At a time when unemployment remains high and America is facing
an employment skills gap – which could leave 20 million jobs without
enough qualified people to fill them by 20251 – Burrus and
DeVry University urge employers, employees and educators alike to give
serious consideration to these career-transforming Certainties.
Futurist Daniel Burrus with DeVry University Releases Inaugural Certainties(TM) List (Photo: Business Wire)
Based on his most recent New York Times and Wall Street
Journal best-selling book, “Flash Foresight,” Burrus’ new list of Certainties
uses his scientific method of separating Hard Trends (trends that will
happen) from Soft Trends (trends that might happen). This breakthrough
method of forecasting is now being used by a growing number of Burrus’
Fortune 500 clients, including IBM, Pratt & Whitney and Deloitte. During
the past five years, Burrus has collected Certainties from
thousands of senior executives to provide a clear picture of the
direction industries are heading.
“Certainties are more accurate and powerful than what most of us refer
to as trends,” Burrus said. “When you combine the science of cycles with
the new science of predictable linear change, you can see the hard
trends that will shape the future. That direction – those certainties –
are absolutely the most valuable roadmaps we have to capitalizing on the
How the “Power of Certainty” Impacts Careers
In light of the current economic and workforce challenges facing the
United States, Burrus has teamed with DeVry University, a leading
provider of career-oriented associate, bachelor’s and master’s degree
programs, to issue his inaugural Certainties list. Together, they
provide insight and direction toward evolving the American labor pool to
meet the anticipated demands of the 21st century.
“The goal is to give people a roadmap regarding how technology will
transform the career landscape so they are not caught in disappearing
careers but, rather, prepared for the predictable changes in their
current careers, as well as being positioned for emerging careers with
real, long-term demand,” Burrus said. “Whether it’s the certainties
surrounding a technological phenomenon such as ‘The Cloud’ or the
healthcare certainties we face with an aging population, certain future
manifestations are simply unavoidable.”
Burrus’ Certainties spotlights 12 technologies that will change
our world and transform present and future careers, including:
Certainties such as the “Gamification of Education” (use
of interactive gaming systems) being delivered via “Mobile
Hardware, Software and Services” (on a tablet or smartphone) to
personalize and accelerate the teaching of students and training of
employees will impact every existing career field, as well as create
Certainties such as the rapid adoption of “Cloud Services
and Virtualization,” “3D Printing,” and the growing use of “Big
Data and Real-Time Analytics,” will change how doctors and nurses
transform healthcare, and transform how a service technician will fix
your home heating and air-conditioning unit.
Certainties such as “3D Web” and “Remote Visual
Communications” will rapidly change what people can do on a web
page and how customer service and sales reps interface with customers.
A Forward-looking, Career-oriented Education
“For more than 80 years, DeVry University has been a forward-looking
provider of educational programs that prepare our graduates for success
in current and emerging careers,” said David J. Pauldine, president of
DeVry University. “DeVry’s joining forces with Daniel Burrus should give
our students even further confidence in our commitment to effectively
aligning their academic experience with the most likely future demands
of the industries in which they seek successful careers.”
DeVry University was founded in 1931 by motion picture technology
innovator Dr. Herman DeVry, whose 1912 “Theater in a Suitcase” silent
movie projector was deemed by the Smithsonian Museum of American History
to be, “…the most advanced education enabling technology of its time.”
The innovation enabled moving images, whether of foreign societies in
motion or step-by-step instructions for complex tasks, to be distributed
for the first time to audiences regardless of their location. By the
latter part of the 20th century, DeVry University and its
Keller Graduate School of Management had evolved into a leader in
providing high-quality, career-oriented education integrating
technology, business, science and the arts.
Similar to the methodology Daniel Burrus uses to develop his Certainties,
DeVry University maintains two-way relationships with leading
organizations such as IBM and Cisco to develop degree
programs that offer real-world knowledge.
View Daniel Burrus’ full list of career-transforming Certainties
About Daniel Burrus
Daniel Burrus is considered one of the World’s Leading Futurists on
Global Trends and Innovation. He is a strategic advisor to executives
from Fortune 500 companies, helping them to develop game-changing
strategies based on his proven methodologies for identifying Hard Trends
and Soft Trends and using them to drive innovation and growth. His
client list includes companies such as Microsoft, GE, American Express,
Google, Toshiba, Procter & Gamble, Honda, and IBM.
He is the author of six books, including The New York Times and Wall
Street Journal best-seller “Flash Foresight: How To See The
Invisible and Do The Impossible.” He is also a featured writer on
the topics of innovation, change and the future for CNBC,
Huffington Post, and Wired Magazine to name a few. He has
been the featured subject of several PBS television specials and has
appeared on programs such as CNN, Fox Business, and Bloomberg, and is
quoted in a variety of publications, including The Wall Street Journal,
Financial Times, Fortune, and Forbes.
He has founded six businesses, three of which were national leaders in
the United States in the first year. He is the CEO of Burrus
Research, a research and consulting firm that monitors global
advancements in technology driven trends to help clients profit from
technological, social and business forces that are converging to create
enormous, untapped opportunities. His accurate predictions date back to
the early 1980s where he became the first and only futurist to
accurately identify the 20 technologies that would become the driving
force of business and economic change for decades to come. Since then,
he has continued to establish a worldwide reputation for his exceptional
record of predicting the future of technology driven change and its
direct impact on the business world.
About DeVry University
Founded in 1931, DeVry University is one of the largest, private sector
universities in North America, with more than 70,000 students enrolled
in the United States and Canada. The university’s mission is to foster
student learning through high-quality, career-oriented education
integrating technology, business, science and the arts. With more than
90 locations, DeVry University delivers practitioner-oriented
undergraduate and graduate degree
programs onsite and online that meet the needs of a diverse and
geographically dispersed student population. Home to five colleges of
study, including Business & Management, Engineering & Information
Sciences, Health Sciences, Liberal Arts & Sciences, and Media Arts &
Technology, DeVry University’s outstanding faculty members work in the
fields that they teach, providing students with real-world experiences
that prepare them for high-growth careers.
DeVry University is institutionally accredited by The Higher Learning
Commission of the North Central Association of Colleges and Schools, www.ncahlc.org.
DeVry University, a part of DeVry Inc. (NYSE: DV), is based in Downers
Grove, Ill. For more information about DeVry University, find us on
Twitter @DeVryUniv, Facebook/DEVRYUNIVERSITY or visit newsroom.devry.edu.
1Rose, A. P. (2011, June 26). The Undereducated American.
Retrieved September 4, 2012, from Georgetown University: Center on
Education and the Workforce: http://cew.georgetown.edu/undereducated/
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130226006848/en/
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