|By PR Newswire||
|February 26, 2013 03:01 PM EST||
ARMONK, N.Y., Feb. 26, 2013 /PRNewswire/ -- IBM (NYSE: IBM) today is launching a set of global initiatives to arm its global ecosystem of business partners to embrace cloud, mobile and big data analytics technologies to generate new revenue streams with new buyers such as the Chief Marketing Officer (CMO), Chief of Police and the Chief Financial Officer. IBM is making a significant commitment to the business partner community to help them build innovative solutions that take advantage of advanced technologies enabling clients to tackle the next wave of data intensive business challenges.
According to IDC, the IT industry has been transitioning to a new era of computing built on mobile, cloud services, social networking and big data analytics. In 2013, spending will exceed $2.1 trillion, driven by double-digit growth in mobile, cloud, big data and social technologies - and by emerging markets' growth.*
With today's news, IBM is launching a set of new initiatives to prepare its global ecosystem to capture this growing market opportunity. As the digital consumer continues to demand a unique and personalized experience across multiple channels, IBM offers CMOs and marketers the tools necessary to turn mounds of big data into actionable insights. IBM is empowering its business partners with tools and new services to maximize the efficiency of their own digital marketing efforts and better serve their clients, especially small to midsize businesses in emerging markets such as India and Africa.
IBM will now offer business partners one-year free access to cloud-based IBM Digital Analytics technology that helps businesses analyze big data to identify patterns in customer preferences and transform real-time marketing strategies to target the individual consumer more effectively. With this capability, businesses can mine data on interactions via web, mobile, and other digital channels, including interactions referred from all major social networks, to better adjust and personalize market campaigns based on that insight. With this initiative, business partners will now have free access to this cloud-based technology to apply deep analytics to mine big data and enable them to compete in today's digital and social environment. IBM Business Partners in this program will also receive access to services to help them capture, qualify, prioritize and assign client leads more effectively.
Zobrist Consulting Takes Retail to the Next Level with Big Data analytics
"As the retail environment has dramatically changed with the proliferation of mobile devices and social media, this is presenting new opportunities for our clients in the retail industry to engage with their consumers in new ways. We see IBM taking another significant step in providing its business partners with un-matched skills, technology and expertise to capture new market opportunities, evolve and innovate as the markets do," said Teresa Zobrist, CEO of Zobrist Consulting.
IBM and Zobrist Consulting's joint clients are seeing a difference. Bishop Company, an online retailer recently created a stronger online presence to develop a unique shopping experience to meet the needs of a younger generation of socially savvy consumers. The site has become the driving force in its growth using IBM Smarter Commerce, enabling its marketing executives to apply deep analytics to promote the right products while quickly responding to changing consumer trends. As a result, Bishop Company's online sales have increased 200 percent.
The proliferation of 10 billion-plus mobile devices by 2020 is creating a sea change in the way businesses are engaging the consumer. IBM is launching a program to help business partners capture the growing mobile opportunity. The new initiative called Ready for IBM MobileFirst is designed to help IBM's business partners develop the right skills to bring innovative mobile solutions to the market in a variety of industries. For example, in healthcare, providing access to patient information via mobile devices to provide a more efficient and orchestrated care response, and in some cases leading to more rapid or accurate diagnoses. Or, by adding mobile commerce capabilities to a banking application, not only automates traditional transactions, but can also provide customers with the ability to instantly deposit a check via a mobile device. Independent Software Vendors (ISVs) will be able to embed mobile technologies into their solutions with the Software Value Plus program, an initiative that rewards business partners who distinguish themselves through industry skills and solutions. IBM will also offer mobile certifications, workshops and incentives for resellers and systems integrators.
IBM Collaborates with Business Partner Sproxil in Emerging Markets to Combat Counterfeit Drugs
IBM is collaborating with Business Partner Sproxil leveraging mobile and cloud technologies to help manufacturers view and analyze real time consumer data to detect and prevent drug counterfeiting. Consumers in emerging markets such as India, Ghana, Kenya, and Nigeria can verify the authenticity of prescriptions in seconds with their own mobile phones anytime, anywhere securely through the cloud. Consumer feedback on product genuineness as well as other comments they may have about the product, allows companies to make prescription drugs safer for millions of people who live in areas where counterfeiting is rampant.
"Mobile represents a significant growth area for the pharmaceutical industry. As the use of smartphones and tablets surges, the pharmaceutical industry needs a strategic understanding of how mobile can play to drive innovation," Sproxil Chief Executive Officer Dr. Ashifi Gogo. "IBM's focus on arming business partners with the right initiatives to bring innovative mobile solutions will be key to help pharma companies manufacture and market safer products more effectively to healthcare providers.
IBM will provide business partners with new skill building capabilities and access to IBM's technical experts at its global network of 42 global Innovation Centers in 36 countries to nurture growth for development of new mobile capabilities while meeting IBM's mobile integration standards. IBM is also enabling IBM Business Partners to help credit-qualified clients take advantage of simple, flexible lease and loan packages for the Ready for IBM MobileFirst portfolio and Big Data analytics, starting at as low as 0% for 12 months with no upfront costs. Additionally, IBM will also provide marketing support to business partners to help reach new buyers in this space.
IBM also announced new initiatives designed to help Business Partners build their solution, selling capabilities around expert integrated systems. Specifically, IBM Systems and Technology Group plans to increase its dedicated channel sales and technical sales specialists by 50 percent in 2013 to assist Business Partners in closing more solution opportunities. In addition, IBM Power Systems is further strengthening its Business Partner incentives. Finally, IBM continues to strengthen and launch new PartnerWorld Specialty and Certification Programs for IBM System x, PureFlex and Flex Systems to assist Business Partners in developing specialized skills to help deliver innovative solutions for clients.
IBM is continuing to invest $150 million in lead generation for business partners with the goal of four times the number of leads passed to Business Partners in 2013 to help grow their business.
"The interdependence of mobile, social, big data and cloud is undeniable, and will only multiply as data growth and mobile use continue," said Mark Hennessy, GM, IBM Global Business Partners. "We are committed to the success of our business partners in this shift in the way we do business across industries and around the globe. To seize this big data opportunity, IBM has laid the foundation for a comprehensive set of initiatives for IBM Business Partners, who are key to our growth strategy, which can help these clients address their business needs as the business grows."
* Source: IDC Predictions 2013: Competing on the Third Platform, November 2012 Doc # 238044
IBM External Relations
IBM External Relations
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 10:45 AM EST Reads: 863
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Dec. 4, 2016 09:45 AM EST Reads: 531
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Dec. 4, 2016 09:30 AM EST Reads: 785
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Dec. 4, 2016 09:30 AM EST Reads: 597
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
Dec. 4, 2016 08:00 AM EST Reads: 697
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web ...
Dec. 4, 2016 06:45 AM EST Reads: 1,230
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Dec. 4, 2016 06:15 AM EST Reads: 6,976
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Dec. 4, 2016 05:30 AM EST Reads: 1,761
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Dec. 4, 2016 04:30 AM EST Reads: 1,558
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Dec. 4, 2016 04:00 AM EST Reads: 6,236
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Dec. 4, 2016 03:45 AM EST Reads: 1,580
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 02:15 AM EST Reads: 890
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 3, 2016 11:00 PM EST Reads: 972
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Dec. 3, 2016 11:00 PM EST Reads: 4,172
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Dec. 3, 2016 09:30 PM EST Reads: 1,626
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 3, 2016 06:15 PM EST Reads: 1,526
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 3, 2016 05:30 PM EST Reads: 4,062
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Dec. 3, 2016 05:15 PM EST Reads: 2,146
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Dec. 3, 2016 05:15 PM EST Reads: 2,013
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Dec. 3, 2016 03:15 PM EST Reads: 3,234