Welcome!

Web 2.0 Authors: Carmen Gonzalez, AppDynamics Blog, David H Deans, Trevor Parsons, Noel Wurst

News Feed Item

MasterCard presenta MasterPass: el futuro de los pagos digitales

En el día de hoy en el Mobile World Congress, MasterCard presentó MasterPass™ : el futuro de los pagos digitales. MasterPass es un servicio digital que permite a los consumidores utilizar cualquier tarjeta de pago o dispositivo habilitado para mejorar el proceso de compra tan solo con hacer un clic, o presionar una tecla ya sea en línea, en la tienda o en cualquier lugar.

MasterPass offers a one touch check out, saving the consumer time and simplifying the overall shoppi ...

MasterPass offers a one touch check out, saving the consumer time and simplifying the overall shopping experience. (Photo: Business Wire)

“Cada dispositivo se está transformando en un dispositivo de compras”, manifestó Ed McLaughlin, director de pagos emergentes de MasterCard. “MasterPass reúne todas las formas de pago, desde tarjetas de plástico tradicionales hasta billeteras digitales, y brinda a los consumidores la capacidad de efectuar pagos donde sea que estén y de manera sencilla”.

MasterPass es la evolución de los servicios PayPass Wallet Services, que se anunciaron en la primavera de 2012 y han estado en prueba de producción con comerciantes y usuarios seleccionados. Los clientes en todo el mundo ahora podrán inscribirse para utilizar el servicio a través de sus bancos preferidos en Australia y Canadá a fines de marzo, y con posterioridad en los Estados Unidos y el Reino Unido, en la primavera y el verano respectivamente. Del mismo modo, la disponibilidad de MasterPass en 2013 se expandirá a otros mercados en todo el mundo, entre ellos, Bélgica, Brasil, China, Francia, Italia, Países Bajos, Singapur, España y Suecia.

El paquete de servicios de MasterPass abarca:

  • Servicios de finalización de compra (checkout) MasterPass: para brindar a los comerciantes una forma consistente de aceptar pagos electrónicos independientemente del lugar donde se encuentre el consumidor. En diferentes sitios ya sea dentro de la tienda, en la caja registradora o en el pasillo, MasterPass soportará el uso de NFC, códigos QR, tags y dispositivos móviles empleados en los puntos de venta. Respecto de las compras en línea, MasterPass brinda a los clientes un proceso de finalización de compra simple al eliminar la necesidad de ingresar información detallada del envío y la tarjeta con cada compra.
  • Billeteras conectadas por MasterPass: para permitir a los bancos, comerciantes y socios ofrecer sus propias billeteras. Los consumidores pueden almacenar la información de tarjetas, agendas y más de manera segura en una nube hospedada por una entidad confiable. Esta billetera es abierta, lo que significa que además de las tarjetas MasterCard, los consumidores pueden utilizar tarjetas de crédito, débito y prepago de otras marcas.
  • Servicios de valor agregado MasterPass: para enriquecer la experiencia de compra antes, durante y después de finalizar la misma. Estos incluirán más información como saldos de cuenta y alertas en tiempo real, programas de fidelización, así como ofertas y experiencias que no tienen precio.

“El producto de pago de última generación más exitoso será resultado de una amplia gama de partes interesadas en su diseño y les permitirá impactar en la experiencia del usuario de acuerdo con sus necesidades comerciales y la dinámica de la industria aún en evolución. MasterPass refleja esta sensibilidad moderna de diseño funcional y aprovecha una fuerza que únicamente una red mundial puede ofrecer”, señaló Patricia Hewitt, directora del servicio de asesoramiento de débito de Mercator Advisory Group.

Los comerciantes y las instituciones financieras adoptan MasterPass

A partir de la presentación de los servicios PayPass Wallet Services en mayo de 2012, los comerciantes y las instituciones financieras de todo el mundo continúan apoyando a MasterCard y su estrategia de pagos digitales. Con el anuncio de hoy, entre los comerciantes, los emisores y demás partes que colaboran con MasterCard para apoyar el lanzamiento de MasterPass se encuentran:

  • Instituciones financieras: BBVA Bank, BNLPOSitivity, BNL Italy, BNP Paribas Fortis Belgium, Banco Sabadell, Banco Santander, Banca Sella, Bank of Montreal, Citi, Commonwealth Bank, Deutsche Bank Italy, EnterCard, EURO 6000, European Merchant Services, Fifth Third Bank, Handelsbanken, International Card Services Netherlands, Intesa Sanpaolo, Lake Trust Credit Union, ME Bank, NAB, SEB Kort, SIA, Swedbank, TMG Financial Services, UniCredit y Westpac.
  • Comerciantes: AHL, American Airlines, Argos, Boots, Grocery Gateway, Harvey Norman, Hikingboots.com, JB Hi-Fi, LogiTRAVEL, Mediamarket Spa Italy, MLB Advanced Media, Park Avenue Coffee, Roses Only Group, Runningshoes.com, Vodafone Italy y Wintercheck Factory. Además de estos comerciantes, mediante nuestro trabajo con proveedores de servicios y pasarelas de pago en todo el mundo, MasterPass estará disponible en más de 5.900 comerciantes.
  • Socios tecnológicos: Adyen, Buckaroo, CQR, Cardinal Commerce, Cart32, CO-OP Financial Services, DataCash, Demandware, ICBA Bancard inc., Merchant Warrior, mFoundry, Moneris, OPENTECH.com, Paycorp Holdings, PSCU, Reply, Sage Pay, SIA, The Members Group, Usablenet y VeriFone Systems, Inc.

Comentarios de los socios

  • “Entendemos la importancia estratégica de lograr una convergencia verdadera y mundial en aceptación, seguridad y simplicidad en todos los canales, incluso el digital. MasterPass nos permite ofrecer a nuestros clientes, titulares de tarjetas y comerciantes una solución competitiva inmediata para el comercio electrónico y una importante plataforma para nuevas experiencias dentro de las tiendas. Santander comparte la visión de MasterCard respecto del futuro de los pagos digitales y un mundo más allá del efectivo, y esperamos ampliar los beneficios de MasterPass hacia mercados adicionales en los que operamos, con una implementación a nivel mundial en un futuro cercano”. Javier Herraiz, director global de innovación en pagos de Tarjetas Santander
  • “Como líder minorista digital, estamos muy interesados de posicionarnos a la vanguardia de nuevas formas de compra para nuestros clientes. Con usuarios que varían rápidamente sus métodos para comprar, ya sea vía Internet, dispositivo móvil o en la tienda, MasterPass nos permitirá, a su debido tiempo, brindar a nuestros clientes una forma simple, más rápida y segura de comprar". John Walden, director administrativo de Argos

Encuentre una lista completa de los anuncios de MasterCard en el Mobile World Congress en nuestro Digital Press Kit y síganos en @MasterCardNews #MWCashless #MAMobileSymp para unirse a la conversación.

Acerca de MasterCard

MasterCard (NYSE: MA), www.mastercard.com, es una compañía mundial de pagos y tecnología. Opera la red más rápida de procesamiento de pagos del mundo, conectando a clientes, instituciones financieras, comerciantes, gobiernos y empresas en más de 210 países y territorios. Los productos y soluciones de MasterCard facilitan las actividades comerciales diarias -como compras, viajes, operar un negocio y gestionar finanzas- más sencillas, seguras y eficientes para todos. Síganos en Twitter @MasterCardNews, únase al debate en el Cashless Conversations Blog y suscríbase para conocer las últimas noticias.

El texto original en el idioma fuente de este comunicado es la versión oficial autorizada. Las traducciones solo se suministran como adaptación y deben cotejarse con el texto en el idioma fuente, que es la única versión del texto que tendrá un efecto legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...