Welcome!

Agile Computing Authors: Ken Schwaber, Liz McMillan, Elizabeth White, JP Morgenthal, Kevin Jackson

News Feed Item

MasterCard presenta MasterPass: el futuro de los pagos digitales

En el día de hoy en el Mobile World Congress, MasterCard presentó MasterPass™ : el futuro de los pagos digitales. MasterPass es un servicio digital que permite a los consumidores utilizar cualquier tarjeta de pago o dispositivo habilitado para mejorar el proceso de compra tan solo con hacer un clic, o presionar una tecla ya sea en línea, en la tienda o en cualquier lugar.

MasterPass offers a one touch check out, saving the consumer time and simplifying the overall shoppi ...

MasterPass offers a one touch check out, saving the consumer time and simplifying the overall shopping experience. (Photo: Business Wire)

“Cada dispositivo se está transformando en un dispositivo de compras”, manifestó Ed McLaughlin, director de pagos emergentes de MasterCard. “MasterPass reúne todas las formas de pago, desde tarjetas de plástico tradicionales hasta billeteras digitales, y brinda a los consumidores la capacidad de efectuar pagos donde sea que estén y de manera sencilla”.

MasterPass es la evolución de los servicios PayPass Wallet Services, que se anunciaron en la primavera de 2012 y han estado en prueba de producción con comerciantes y usuarios seleccionados. Los clientes en todo el mundo ahora podrán inscribirse para utilizar el servicio a través de sus bancos preferidos en Australia y Canadá a fines de marzo, y con posterioridad en los Estados Unidos y el Reino Unido, en la primavera y el verano respectivamente. Del mismo modo, la disponibilidad de MasterPass en 2013 se expandirá a otros mercados en todo el mundo, entre ellos, Bélgica, Brasil, China, Francia, Italia, Países Bajos, Singapur, España y Suecia.

El paquete de servicios de MasterPass abarca:

  • Servicios de finalización de compra (checkout) MasterPass: para brindar a los comerciantes una forma consistente de aceptar pagos electrónicos independientemente del lugar donde se encuentre el consumidor. En diferentes sitios ya sea dentro de la tienda, en la caja registradora o en el pasillo, MasterPass soportará el uso de NFC, códigos QR, tags y dispositivos móviles empleados en los puntos de venta. Respecto de las compras en línea, MasterPass brinda a los clientes un proceso de finalización de compra simple al eliminar la necesidad de ingresar información detallada del envío y la tarjeta con cada compra.
  • Billeteras conectadas por MasterPass: para permitir a los bancos, comerciantes y socios ofrecer sus propias billeteras. Los consumidores pueden almacenar la información de tarjetas, agendas y más de manera segura en una nube hospedada por una entidad confiable. Esta billetera es abierta, lo que significa que además de las tarjetas MasterCard, los consumidores pueden utilizar tarjetas de crédito, débito y prepago de otras marcas.
  • Servicios de valor agregado MasterPass: para enriquecer la experiencia de compra antes, durante y después de finalizar la misma. Estos incluirán más información como saldos de cuenta y alertas en tiempo real, programas de fidelización, así como ofertas y experiencias que no tienen precio.

“El producto de pago de última generación más exitoso será resultado de una amplia gama de partes interesadas en su diseño y les permitirá impactar en la experiencia del usuario de acuerdo con sus necesidades comerciales y la dinámica de la industria aún en evolución. MasterPass refleja esta sensibilidad moderna de diseño funcional y aprovecha una fuerza que únicamente una red mundial puede ofrecer”, señaló Patricia Hewitt, directora del servicio de asesoramiento de débito de Mercator Advisory Group.

Los comerciantes y las instituciones financieras adoptan MasterPass

A partir de la presentación de los servicios PayPass Wallet Services en mayo de 2012, los comerciantes y las instituciones financieras de todo el mundo continúan apoyando a MasterCard y su estrategia de pagos digitales. Con el anuncio de hoy, entre los comerciantes, los emisores y demás partes que colaboran con MasterCard para apoyar el lanzamiento de MasterPass se encuentran:

  • Instituciones financieras: BBVA Bank, BNLPOSitivity, BNL Italy, BNP Paribas Fortis Belgium, Banco Sabadell, Banco Santander, Banca Sella, Bank of Montreal, Citi, Commonwealth Bank, Deutsche Bank Italy, EnterCard, EURO 6000, European Merchant Services, Fifth Third Bank, Handelsbanken, International Card Services Netherlands, Intesa Sanpaolo, Lake Trust Credit Union, ME Bank, NAB, SEB Kort, SIA, Swedbank, TMG Financial Services, UniCredit y Westpac.
  • Comerciantes: AHL, American Airlines, Argos, Boots, Grocery Gateway, Harvey Norman, Hikingboots.com, JB Hi-Fi, LogiTRAVEL, Mediamarket Spa Italy, MLB Advanced Media, Park Avenue Coffee, Roses Only Group, Runningshoes.com, Vodafone Italy y Wintercheck Factory. Además de estos comerciantes, mediante nuestro trabajo con proveedores de servicios y pasarelas de pago en todo el mundo, MasterPass estará disponible en más de 5.900 comerciantes.
  • Socios tecnológicos: Adyen, Buckaroo, CQR, Cardinal Commerce, Cart32, CO-OP Financial Services, DataCash, Demandware, ICBA Bancard inc., Merchant Warrior, mFoundry, Moneris, OPENTECH.com, Paycorp Holdings, PSCU, Reply, Sage Pay, SIA, The Members Group, Usablenet y VeriFone Systems, Inc.

Comentarios de los socios

  • “Entendemos la importancia estratégica de lograr una convergencia verdadera y mundial en aceptación, seguridad y simplicidad en todos los canales, incluso el digital. MasterPass nos permite ofrecer a nuestros clientes, titulares de tarjetas y comerciantes una solución competitiva inmediata para el comercio electrónico y una importante plataforma para nuevas experiencias dentro de las tiendas. Santander comparte la visión de MasterCard respecto del futuro de los pagos digitales y un mundo más allá del efectivo, y esperamos ampliar los beneficios de MasterPass hacia mercados adicionales en los que operamos, con una implementación a nivel mundial en un futuro cercano”. Javier Herraiz, director global de innovación en pagos de Tarjetas Santander
  • “Como líder minorista digital, estamos muy interesados de posicionarnos a la vanguardia de nuevas formas de compra para nuestros clientes. Con usuarios que varían rápidamente sus métodos para comprar, ya sea vía Internet, dispositivo móvil o en la tienda, MasterPass nos permitirá, a su debido tiempo, brindar a nuestros clientes una forma simple, más rápida y segura de comprar". John Walden, director administrativo de Argos

Encuentre una lista completa de los anuncios de MasterCard en el Mobile World Congress en nuestro Digital Press Kit y síganos en @MasterCardNews #MWCashless #MAMobileSymp para unirse a la conversación.

Acerca de MasterCard

MasterCard (NYSE: MA), www.mastercard.com, es una compañía mundial de pagos y tecnología. Opera la red más rápida de procesamiento de pagos del mundo, conectando a clientes, instituciones financieras, comerciantes, gobiernos y empresas en más de 210 países y territorios. Los productos y soluciones de MasterCard facilitan las actividades comerciales diarias -como compras, viajes, operar un negocio y gestionar finanzas- más sencillas, seguras y eficientes para todos. Síganos en Twitter @MasterCardNews, únase al debate en el Cashless Conversations Blog y suscríbase para conocer las últimas noticias.

El texto original en el idioma fuente de este comunicado es la versión oficial autorizada. Las traducciones solo se suministran como adaptación y deben cotejarse con el texto en el idioma fuente, que es la única versión del texto que tendrá un efecto legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walked through how Octob...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...