Welcome!

Agile Computing Authors: Elizabeth White, Mike Raia, Craig Lowell, JP Morgenthal, Pat Romanski

News Feed Item

MasterCard presenta MasterPass: el futuro de los pagos digitales

En el día de hoy en el Mobile World Congress, MasterCard presentó MasterPass™ : el futuro de los pagos digitales. MasterPass es un servicio digital que permite a los consumidores utilizar cualquier tarjeta de pago o dispositivo habilitado para mejorar el proceso de compra tan solo con hacer un clic, o presionar una tecla ya sea en línea, en la tienda o en cualquier lugar.

MasterPass offers a one touch check out, saving the consumer time and simplifying the overall shoppi ...

MasterPass offers a one touch check out, saving the consumer time and simplifying the overall shopping experience. (Photo: Business Wire)

“Cada dispositivo se está transformando en un dispositivo de compras”, manifestó Ed McLaughlin, director de pagos emergentes de MasterCard. “MasterPass reúne todas las formas de pago, desde tarjetas de plástico tradicionales hasta billeteras digitales, y brinda a los consumidores la capacidad de efectuar pagos donde sea que estén y de manera sencilla”.

MasterPass es la evolución de los servicios PayPass Wallet Services, que se anunciaron en la primavera de 2012 y han estado en prueba de producción con comerciantes y usuarios seleccionados. Los clientes en todo el mundo ahora podrán inscribirse para utilizar el servicio a través de sus bancos preferidos en Australia y Canadá a fines de marzo, y con posterioridad en los Estados Unidos y el Reino Unido, en la primavera y el verano respectivamente. Del mismo modo, la disponibilidad de MasterPass en 2013 se expandirá a otros mercados en todo el mundo, entre ellos, Bélgica, Brasil, China, Francia, Italia, Países Bajos, Singapur, España y Suecia.

El paquete de servicios de MasterPass abarca:

  • Servicios de finalización de compra (checkout) MasterPass: para brindar a los comerciantes una forma consistente de aceptar pagos electrónicos independientemente del lugar donde se encuentre el consumidor. En diferentes sitios ya sea dentro de la tienda, en la caja registradora o en el pasillo, MasterPass soportará el uso de NFC, códigos QR, tags y dispositivos móviles empleados en los puntos de venta. Respecto de las compras en línea, MasterPass brinda a los clientes un proceso de finalización de compra simple al eliminar la necesidad de ingresar información detallada del envío y la tarjeta con cada compra.
  • Billeteras conectadas por MasterPass: para permitir a los bancos, comerciantes y socios ofrecer sus propias billeteras. Los consumidores pueden almacenar la información de tarjetas, agendas y más de manera segura en una nube hospedada por una entidad confiable. Esta billetera es abierta, lo que significa que además de las tarjetas MasterCard, los consumidores pueden utilizar tarjetas de crédito, débito y prepago de otras marcas.
  • Servicios de valor agregado MasterPass: para enriquecer la experiencia de compra antes, durante y después de finalizar la misma. Estos incluirán más información como saldos de cuenta y alertas en tiempo real, programas de fidelización, así como ofertas y experiencias que no tienen precio.

“El producto de pago de última generación más exitoso será resultado de una amplia gama de partes interesadas en su diseño y les permitirá impactar en la experiencia del usuario de acuerdo con sus necesidades comerciales y la dinámica de la industria aún en evolución. MasterPass refleja esta sensibilidad moderna de diseño funcional y aprovecha una fuerza que únicamente una red mundial puede ofrecer”, señaló Patricia Hewitt, directora del servicio de asesoramiento de débito de Mercator Advisory Group.

Los comerciantes y las instituciones financieras adoptan MasterPass

A partir de la presentación de los servicios PayPass Wallet Services en mayo de 2012, los comerciantes y las instituciones financieras de todo el mundo continúan apoyando a MasterCard y su estrategia de pagos digitales. Con el anuncio de hoy, entre los comerciantes, los emisores y demás partes que colaboran con MasterCard para apoyar el lanzamiento de MasterPass se encuentran:

  • Instituciones financieras: BBVA Bank, BNLPOSitivity, BNL Italy, BNP Paribas Fortis Belgium, Banco Sabadell, Banco Santander, Banca Sella, Bank of Montreal, Citi, Commonwealth Bank, Deutsche Bank Italy, EnterCard, EURO 6000, European Merchant Services, Fifth Third Bank, Handelsbanken, International Card Services Netherlands, Intesa Sanpaolo, Lake Trust Credit Union, ME Bank, NAB, SEB Kort, SIA, Swedbank, TMG Financial Services, UniCredit y Westpac.
  • Comerciantes: AHL, American Airlines, Argos, Boots, Grocery Gateway, Harvey Norman, Hikingboots.com, JB Hi-Fi, LogiTRAVEL, Mediamarket Spa Italy, MLB Advanced Media, Park Avenue Coffee, Roses Only Group, Runningshoes.com, Vodafone Italy y Wintercheck Factory. Además de estos comerciantes, mediante nuestro trabajo con proveedores de servicios y pasarelas de pago en todo el mundo, MasterPass estará disponible en más de 5.900 comerciantes.
  • Socios tecnológicos: Adyen, Buckaroo, CQR, Cardinal Commerce, Cart32, CO-OP Financial Services, DataCash, Demandware, ICBA Bancard inc., Merchant Warrior, mFoundry, Moneris, OPENTECH.com, Paycorp Holdings, PSCU, Reply, Sage Pay, SIA, The Members Group, Usablenet y VeriFone Systems, Inc.

Comentarios de los socios

  • “Entendemos la importancia estratégica de lograr una convergencia verdadera y mundial en aceptación, seguridad y simplicidad en todos los canales, incluso el digital. MasterPass nos permite ofrecer a nuestros clientes, titulares de tarjetas y comerciantes una solución competitiva inmediata para el comercio electrónico y una importante plataforma para nuevas experiencias dentro de las tiendas. Santander comparte la visión de MasterCard respecto del futuro de los pagos digitales y un mundo más allá del efectivo, y esperamos ampliar los beneficios de MasterPass hacia mercados adicionales en los que operamos, con una implementación a nivel mundial en un futuro cercano”. Javier Herraiz, director global de innovación en pagos de Tarjetas Santander
  • “Como líder minorista digital, estamos muy interesados de posicionarnos a la vanguardia de nuevas formas de compra para nuestros clientes. Con usuarios que varían rápidamente sus métodos para comprar, ya sea vía Internet, dispositivo móvil o en la tienda, MasterPass nos permitirá, a su debido tiempo, brindar a nuestros clientes una forma simple, más rápida y segura de comprar". John Walden, director administrativo de Argos

Encuentre una lista completa de los anuncios de MasterCard en el Mobile World Congress en nuestro Digital Press Kit y síganos en @MasterCardNews #MWCashless #MAMobileSymp para unirse a la conversación.

Acerca de MasterCard

MasterCard (NYSE: MA), www.mastercard.com, es una compañía mundial de pagos y tecnología. Opera la red más rápida de procesamiento de pagos del mundo, conectando a clientes, instituciones financieras, comerciantes, gobiernos y empresas en más de 210 países y territorios. Los productos y soluciones de MasterCard facilitan las actividades comerciales diarias -como compras, viajes, operar un negocio y gestionar finanzas- más sencillas, seguras y eficientes para todos. Síganos en Twitter @MasterCardNews, únase al debate en el Cashless Conversations Blog y suscríbase para conocer las últimas noticias.

El texto original en el idioma fuente de este comunicado es la versión oficial autorizada. Las traducciones solo se suministran como adaptación y deben cotejarse con el texto en el idioma fuente, que es la única versión del texto que tendrá un efecto legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...