|By PR Newswire||
|February 25, 2013 06:23 PM EST||
SACRAMENTO, Calif., Feb. 25, 2013 /PRNewswire/ -- Visit California is launching its first dedicated family travel initiative, 'Playground California,' with the national airing of its new Kids at Play TV commercial on Feb. 25, 2013. The integrated marketing campaign showcases the abundance of family travel experiences available throughout the Golden State, positioning California as the ultimate playground for spring break, summer vacation and beyond.
Additional elements of the campaign include digital advertising, media relations, parent blogger engagement and a comprehensive content integration partnership with Nickelodeon and online radio station Pandora and their 'Moms who Rock' series. Combined, the campaign will fully engage head-of-household travel decision makers in the California travel experience.
"We're encouraging modern families to come to California for a good, old-fashioned 'unplugged' vacation," said Caroline Beteta, Visit California president and chief executive officer. "From one of the longest ski seasons in North America and iconic natural landscapes to globally-recognized theme parks and endless stretches of coast line, the Golden State truly is a family's ultimate playground."
Teen actor Rico Rodriguez, from ABC sitcom "Modern Family" leads a cast of kids unplugged from technology enjoying California's beaches, theme parks, zoos, aquariums, museums, national parks and resorts in the campaign's new "Kids At Play" commercial. In a fun and irreverent way, the spot juxtaposes kid-friendly activities with dialogue centered on common digital and social media terms. This is the first time a Visit California commercial has only featured children.
The spot will air nationally in the U.S. on cable TV and syndicated CBS programming, as well as in Canada on select national specialty TV networks
The 13 family-friendly locations from across California showcased in the new television commercial include:
Location 1: Mosaic Pool, Montage Laguna Beach, Laguna Beach
The Mosaic Pool has a children's pool and play area for families to enjoy that includes amenities such as books, headsets, board games and group programs. Guests rent out a private cabana for a day, or simply lounge poolside to take in spectacular views of the Pacific Ocean.
Location 2: Cable Car, Fisherman's Wharf, San Francisco
What's more Californian than an authentic 19th century cable car ride through San Francisco? Cable cars are not only a symbol of the city – they are a fun way for families to get around! Ride to Anchorage Square in Fisherman's Wharf and enjoy some of the nation's best seafood before spotting local sea lions up close.
Location 3 & 7 Mount Hermon zipline and "streaming" in Santa Cruz
Families will love ziplining "online" through the redwood forest canopy in the Santa Cruz Mountains across six ziplines and two sky bridges. On the ground, visitors can explore enchanting centuries-old Californian forests by "streaming," hiking, biking, camping and horseback riding.
Location 4: The Lorikeets, San Diego Zoo Safari Park, Escondido
The San Diego Zoo is one of California's iconic family attractions, and its Safari Park offers families the chance to interact and learn about exotic African animals. Feed colorful "tweeting" birds at Lorikeet Landing, as seen in the commercial, then watch cheetahs run and visit the new Village Playground designed as an African village.
Location 5: Beluga Whales, SeaWorld San Diego, San Diego
SeaWorld San Diego allows kids the chance to get beyond the glass; offering one of the only places in the world where visitors can get in the water with Beluga Whales. The in-water Beluga Interaction Program is the perfect example of how to create lasting family memories on a vacation to the Golden State.
Location 6: Rollercoaster, Pacific Park, Santa Monica Pier
Take a ride on the wild side at Santa Monica Pier's family amusement park. From the iconic Pacific Ferris wheel to "downloading" on the West Coaster rollercoaster, families will have the chance to play for the day among coastal breezes with spectacular views of Santa Monica Bay. www.santamonica.com
Location 8: Windansea Beach, La Jolla
"Gaming" in La Jolla is easy for families – whether it's competing for a wave on a surfboard or simply playing catch on the sand. Enjoy an ocean kayaking tour, or take in the cliffs, sea caves, sea birds and beautiful beach homes from the comfort of a beach towel. "Text" messages in the sand, instead of on phone. www.sandiego.org
Location 9: California Academy of Sciences Museum, San Francisco
California knows how to make learning fun! Rather than being "glued to the tube" kids can explore the Academy's aquarium, planetarium, natural history museum, rainforest, 40,000 live animals and various special exhibits. www.calacademy.org
Location 10: Squaw Valley Ski Resort, Lake Tahoe
Tubing and skiing and riding –oh my! There's always something fun for families at California's ski resorts. Once the snow melts, families can bike along the Truckee River, walk through wildflower meadows and go geocaching atop High Camp at 8,200 feet.
Location 11: Transformers: The Ride-3D, Universal Studios Hollywood
What better way to enjoy the awesome power of film, than to step inside one? Transformers: The Ride-3D is in its second summer of wowing visitors, blurring the lines of fantasy and fiction with groundbreaking simulation technology.
Location 12: Horseback Riding, The Hollywood Sign
California's Hollywood sign is emblematic of the state's contribution to the world of film. Families can "get out and play more" by taking a horseback ride under the sign for unmatched view of Los Angeles, the mountains and beyond.
Location 13: Cars Land, Disney California Adventure, Anaheim
Start your engines! CarsLand opened last summer, allowing bringing to life the blockbuster film "Cars," including the town of Radiator Springs. From Radiator Springs Racers to Mater's Junkyard Jamboree, families can enjoy one of California's favorite theme parks in a whole new way.
The commercial recommends viewers to "start planning your family's playtime" now at VisitCalifornia.com:
Visit California (formerly known as the California Travel & Tourism Commission) is a non-profit organization with a mission to develop and maintain marketing programs - in partnership with the state's travel industry - that keep California top-of-mind as a premier travel destination. According to Visit California, travel and tourism expenditures total $102.3 billion annually in California (20 percent of which is international), support jobs for 893,000 Californians and generate $6.3 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.VisitCalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.
Jennifer Sweeney, Visit California
Brittani Wood, DCI
SOURCE Visit California
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
May. 1, 2016 01:30 PM EDT Reads: 767
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
May. 1, 2016 01:30 PM EDT Reads: 1,541
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
May. 1, 2016 01:00 PM EDT Reads: 1,723
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 1, 2016 12:45 PM EDT Reads: 760
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
May. 1, 2016 12:15 PM EDT Reads: 2,310
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 1, 2016 12:00 PM EDT Reads: 1,104
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
May. 1, 2016 11:45 AM EDT Reads: 1,480
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
May. 1, 2016 11:00 AM EDT Reads: 1,083
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
May. 1, 2016 11:00 AM EDT Reads: 819
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 1, 2016 10:15 AM EDT Reads: 1,152
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 1, 2016 09:45 AM EDT Reads: 979
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 1, 2016 09:45 AM EDT Reads: 911
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 1, 2016 07:30 AM EDT Reads: 947
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 1, 2016 07:00 AM EDT Reads: 821
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
May. 1, 2016 06:30 AM EDT Reads: 2,485
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
Apr. 30, 2016 04:15 PM EDT Reads: 1,686
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
Apr. 30, 2016 02:30 PM EDT Reads: 1,723
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
Apr. 30, 2016 02:15 PM EDT Reads: 1,462
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Apr. 30, 2016 01:15 PM EDT Reads: 686
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Apr. 30, 2016 11:15 AM EDT Reads: 897