Welcome!

Web 2.0 Authors: Scott Bampton, Aater Suleman, Carmen Gonzalez, Pat Romanski, Paige Leidig

News Feed Item

Visit California Debuts 'Playground California' Family Travel Campaign

"Modern Family" star Rico Rodriguez featured in campaign TV commercial

SACRAMENTO, Calif., Feb. 25, 2013 /PRNewswire/ -- Visit California is launching its first dedicated family travel initiative, 'Playground California,' with the national airing of its new Kids at Play TV commercial on Feb. 25, 2013.  The integrated marketing campaign showcases the abundance of family travel experiences available throughout the Golden State, positioning California as the ultimate playground for spring break, summer vacation and beyond.

Additional elements of the campaign include digital advertising, media relations, parent blogger engagement and a comprehensive content integration partnership with Nickelodeon and online radio station Pandora and their 'Moms who Rock' series. Combined, the campaign will fully engage head-of-household travel decision makers in the California travel experience.

"We're encouraging modern families to come to California for a good, old-fashioned 'unplugged' vacation," said Caroline Beteta, Visit California president and chief executive officer. "From one of the longest ski seasons in North America and iconic natural landscapes to globally-recognized theme parks and endless stretches of coast line, the Golden State truly is a family's ultimate playground."   

Teen actor Rico Rodriguez, from ABC sitcom "Modern Family" leads a cast of kids unplugged from technology enjoying California's beaches, theme parks, zoos, aquariums, museums, national parks and resorts in the campaign's new "Kids At Play" commercial. In a fun and irreverent way, the spot juxtaposes kid-friendly activities with dialogue centered on common digital and social media terms.  This is the first time a Visit California commercial has only featured children.

The spot will air nationally in the U.S. on cable TV and syndicated CBS programming, as well as in Canada on select national specialty TV networks

The 13 family-friendly locations from across California showcased in the new television commercial include:

Location 1: Mosaic Pool, Montage Laguna Beach, Laguna Beach
The Mosaic Pool has a children's pool and play area for families to enjoy that includes amenities such as books, headsets, board games and group programs. Guests rent out a private cabana for a day, or simply lounge poolside to take in spectacular views of the Pacific Ocean.
www.lagunabeachinfo.com

Location 2: Cable Car, Fisherman's Wharf, San Francisco
What's more Californian than an authentic 19th century cable car ride through San Francisco? Cable cars are not only a symbol of the city – they are a fun way for families to get around! Ride to Anchorage Square in Fisherman's Wharf and enjoy some of the nation's best seafood before spotting local sea lions up close.
www.sanfrancisco.travel

Location 3 & 7 Mount Hermon zipline and "streaming" in Santa Cruz
Families will love ziplining "online" through the redwood forest canopy in the Santa Cruz Mountains across six ziplines and two sky bridges. On the ground, visitors can explore enchanting centuries-old Californian forests by "streaming," hiking, biking, camping and horseback riding.
www.santacruzca.org

Location 4: The Lorikeets, San Diego Zoo Safari Park, Escondido
The San Diego Zoo is one of California's iconic family attractions, and its Safari Park offers families the chance to interact and learn about exotic African animals. Feed colorful "tweeting" birds at Lorikeet Landing, as seen in the commercial, then watch cheetahs run and visit the new Village Playground designed as an African village.
www.sdzsafaripark.org

Location 5: Beluga Whales, SeaWorld San Diego, San Diego
SeaWorld San Diego allows kids the chance to get beyond the glass; offering one of the only places in the world where visitors can get in the water with Beluga Whales. The in-water Beluga Interaction Program is the perfect example of how to create lasting family memories on a vacation to the Golden State.
http://seaworldparks.com/seaworld-sandiego

Location 6: Rollercoaster, Pacific Park, Santa Monica Pier
Take a ride on the wild side at Santa Monica Pier's family amusement park. From the iconic Pacific Ferris wheel to "downloading" on the West Coaster rollercoaster, families will have the chance to play for the day among coastal breezes with spectacular views of Santa Monica Bay. www.santamonica.com

Location 8: Windansea Beach, La Jolla
"Gaming" in La Jolla is easy for families – whether it's competing for a wave on a surfboard or simply playing catch on the sand. Enjoy an ocean kayaking tour, or take in the cliffs, sea caves, sea birds and beautiful beach homes from the comfort of a beach towel. "Text" messages in the sand, instead of on phone. www.sandiego.org

Location 9: California Academy of Sciences Museum, San Francisco
California knows how to make learning fun! Rather than being "glued to the tube" kids can explore the Academy's aquarium, planetarium, natural history museum, rainforest, 40,000 live animals and various special exhibits. www.calacademy.org

Location 10: Squaw Valley Ski Resort, Lake Tahoe
Tubing and skiing and riding –oh my! There's always something fun for families at California's ski resorts. Once the snow melts, families can bike along the Truckee River, walk through wildflower meadows and go geocaching atop High Camp at 8,200 feet.
www.visitinglaketahoe.com

Location 11:  Transformers: The Ride-3D, Universal Studios Hollywood
What better way to enjoy the awesome power of film, than to step inside one? Transformers: The Ride-3D is in its second summer of wowing visitors, blurring the lines of fantasy and fiction with groundbreaking simulation technology.
www.universalstudioshollywood.com

Location 12: Horseback Riding, The Hollywood Sign
California's Hollywood sign is emblematic of the state's contribution to the world of film. Families can "get out and play more" by taking a horseback ride under the sign for unmatched view of Los Angeles, the mountains and beyond.
www.hollywoodchamber.net

Location 13: Cars Land, Disney California Adventure, Anaheim
Start your engines! CarsLand opened last summer, allowing bringing to life the blockbuster film "Cars," including the town of Radiator Springs. From Radiator Springs Racers to Mater's Junkyard Jamboree, families can enjoy one of California's favorite theme parks in a whole new way.
http://disneyland.disney.go.com/disneys-california-adventure/

The commercial recommends viewers to "start planning your family's playtime" now at VisitCalifornia.com:
www.visitcalifornia.com/Playground-California/Kids-At-Play/

Visit California (formerly known as the California Travel & Tourism Commission) is a non-profit organization with a mission to develop and maintain marketing programs - in partnership with the state's travel industry - that keep California top-of-mind as a premier travel destination. According to Visit California, travel and tourism expenditures total $102.3 billion annually in California (20 percent of which is international), support jobs for 893,000 Californians and generate $6.3 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.VisitCalifornia.com.  For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.

Media Contacts:
Jennifer Sweeney, Visit California
(916) 233-0255
[email protected]

Brittani Wood, DCI
(212) 444-7166
[email protected]

SOURCE Visit California

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US and large in-house IT organizations.
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridsto...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing and Personal Systems Group, will discuss how key attributes of mobile technology – touch input, senso...
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform your business. He will discuss opportunities and challenges ahead for the IoT from a market and tec...
SYS-CON Events announced today that TeleStax, the main sponsor of Mobicents, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TeleStax provides Open Source Communications software and services that facilitate the shift from legacy SS7 based IN networks to IP based LTE and IMS networks hosted on private (on-premise), hybrid or public clouds. TeleStax products include Restcomm, JSLEE, SMSC Gateway, USSD Gateway, SS7 Resource Adaptors, SIP Servlets, Rich Multimedia Services, Presence Services/RCS, Diame...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
As a disruptive technology, Web Real-Time Communication (WebRTC), which is an emerging standard of web communications, is redefining how brands and consumers communicate in real time. The on-going narrative around WebRTC has largely been around incorporating video, audio and chat functions to apps. In his session at Internet of @ThingsExpo, Alex Gouaillard, Founder and CTO of Temasys Communications, will look at a fourth element – data channels – and talk about its potential to move WebRTC beyond browsers and into the Internet of Things.
SYS-CON Events announced today that Gigaom Research has been named "Media Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Ashar Baig, Research Director, Cloud, at Gigaom Research, will also lead a Power Panel on the topic "Choosing the Right Cloud Option." Gigaom Research provides timely, in-depth analysis of emerging technologies for individual and corporate subscribers. Gigaom Research's network of 200+ independent analysts provides new content daily that bridges the gap between break...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.